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Why Video GamesRule on Marketing
Video Games Sell Like Crazy!
The Sims 2 sold20 milion copies
StarCraft sold11 milion copies
Diablo 3 sold8,8 milion copies
Whats Behind Their Success?
1 They HaveGreat Stories
Even better than Start Wars
2 TheyTrigger Emotions
Emotion...
after Emotion...
after Emotion...
after Emotion!
3 TheyEngage People
gs ... ot do p le ,n d p eo .Is ai ...
They even become Addictive
4 They are for aThight Target
Role Games...
...are for Role Players
Action Games...
...are for Action Players
Strategy Games...
...are for Strategy Players
4 Their 1 Task is to stPlease Customers
Ehi, you are the best!
One Happy Customer Bring People
One Happy Customer Buy Again
5 They have Sequel to Sell Many Timesto Same Customers
Monkey Island 1
Monkey Island 2!
Monkey Island 3!
Monkey Island 4...
Ok...Stop! Its enough...
Why sell once whenyou could sell twice?
6 They are Easy to Use
No one playa complex game
Well...almost no one!
7 For ThemDesign Matters
Which one do you prefer?
8 Creativity Gets Extra Point!
Do they look all the same?
This is different!
9 TheyBuild Anticipation
I just finished Diablo 2!
Man, you finished Diablo 2, thats great!
I feel great!
We are making Diablo 3!
Ok, Ill wait...
Diablo 3 is requiring more time than we thought...
Damn! I have to wait more.
We should complete it for the 2034
I cant resist... I want to die!
Diablo 3 its ready!
Yessss!
Recapping...
Tell Great StoriesTrigger EmotionsNarrow Targets
Satisfy Customers Make Loyal Customers Make Easy Calls to Action
Care About Design Be CreativeBuild Anticipation
Now lets go toRule on Marketing
Downloadthis Presentation
Improve the wayyou do marketing. Click to visit us:blog-growth.com
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
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Why Video Games Rule on Marketing

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Photo Credits:
23- http://www.flickr.com/photos/49462908@N00/4330238387/
31- http://www.flickr.com/photos/st3f4n/3622962352/in/photostream/
32- http://www.flickr.com/photos/83346641@N00/3848170278/
33- http://www.flickr.com/photos/49462908@N00/3834448082/
54- http://www.flickr.com/photos/kalexanderson/6196233802/in/photostream/
55- http://www.flickr.com/photos/kalexanderson/6198521812/in/photostream/
56- http://www.flickr.com/photos/kalexanderson/6191168502/in/photostream/
58 & 60- http://www.flickr.com/photos/45940879@N04/6237846841/
62- http://www.flickr.com/photos/kalexanderson/6240809713/in/photostream/
64- http://www.flickr.com/photos/kalexanderson/6314293495/in/photostream/

Disclaimer.
I don't own any of the photos in the presentation. Many of them belong to game producers, film producers and other companies.
Among these: Blizzard Entertainment, LucasArts, LEGO®, Ubisoft, Nintendo, EA Games, Rockstar North, Remedy, BioWare, Westwood Studios, Team17 Digital Ltd, Sid Meier, Rick Goodman.

Publié dans : Business
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Why Video Games Rule on Marketing

  1. Why Video GamesRule on Marketing
  2. Video Games Sell Like Crazy!
  3. The Sims 2 sold20 milion copies
  4. StarCraft sold11 milion copies
  5. Diablo 3 sold8,8 milion copies
  6. Whats Behind Their Success?
  7. 1 They HaveGreat Stories
  8. Even better than Start Wars
  9. 2 TheyTrigger Emotions
  10. Emotion...
  11. after Emotion...
  12. after Emotion...
  13. after Emotion!
  14. 3 TheyEngage People
  15. gs ... ot do p le ,n d p eo .Is ai m ..Eh
  16. They even become Addictive
  17. 4 They are for aThight Target
  18. Role Games...
  19. ...are for Role Players
  20. Action Games...
  21. ...are for Action Players
  22. Strategy Games...
  23. ...are for Strategy Players
  24. 4 Their 1 Task is to stPlease Customers
  25. Ehi, you are the best!
  26. One Happy Customer Bring People
  27. One Happy Customer Buy Again
  28. 5 They have Sequel to Sell Many Timesto Same Customers
  29. Monkey Island 1
  30. Monkey Island 2!
  31. Monkey Island 3!
  32. Monkey Island 4...
  33. Ok...Stop! Its enough...
  34. Why sell once whenyou could sell twice?
  35. 6 They are Easy to Use
  36. No one playa complex game
  37. Well...almost no one!
  38. 7 For ThemDesign Matters
  39. Which one do you prefer?
  40. 8 Creativity Gets Extra Point!
  41. Do they look all the same?
  42. This is different!
  43. 9 TheyBuild Anticipation
  44. I just finished Diablo 2!
  45. Man, you finished Diablo 2, thats great!
  46. I feel great!
  47. We are making Diablo 3!
  48. Ok, Ill wait...
  49. Diablo 3 is requiring more time than we thought...
  50. Damn! I have to wait more.
  51. We should complete it for the 2034
  52. I cant resist... I want to die!
  53. Diablo 3 its ready!
  54. Yessss!
  55. Recapping...
  56. Tell Great StoriesTrigger EmotionsNarrow Targets
  57. Satisfy Customers Make Loyal Customers Make Easy Calls to Action
  58. Care About Design Be CreativeBuild Anticipation
  59. Now lets go toRule on Marketing
  60. Downloadthis Presentation
  61. Improve the wayyou do marketing. Click to visit us:blog-growth.com

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