1) The document discusses using social media as a way to promote a new business on a tight budget from a rural home. It emphasizes building multiple social media accounts across platforms like Twitter and Pinterest to expand reach. 2) It provides tips for growing social media accounts like cross-promoting accounts, using consistent branding, and improving photo quality. 3) Examples are given of using social media to promote causes, products, and events. Combining social media efforts and creating unique content are encouraged.

1. Getting
Creative with
Social Media
Joanne McGonagle
Paris Permenter

2. Paris Permenter

3. Introduction: Before Pet
Writing

4. Previous specialty: travel
writing

5. Guidebook writing

6. Promotion through traditional
media: TV, radio, book
signings

7. 2008 brought change!

8. Change in direction meant:
 Need to define just what this new business
would be in terms of audience, product,
and promotion.
 Need to built a profitable site quickly.
 Need to reach brand representatives
from our rural home.
 Need to reach a large audience…but on
a very tight budget.
The answer = social media

9. Joanne McGonagle
& Gracey

10. Once upon a
time….
• An unplanned adoption
changed two lives
• We were redirected to
follow a different path

11. And so it began…
During nights of insomnia
worrying about frozen food the
story of The Tiniest Tiger
unfolded.

12. From Freezer to Field

13. From Hunting Trophies to
Hunting Snares

14. From MBA to Zoologist
Big Cats and Save the Frogs!

15. Build a Platform!

16. Social Media Platform

17. Expand your platform.
Use multiple accounts
Twitter
 @dogtipper
 @cattipper
 @HollywoodDogs
 @EventBarkers
 @parisandjohn
Pinterest
 Pinterest.com/parisandjohn

18. Grow
 Grow your accounts as a weekly task.
 Cross-promote your accounts.
 Present a common brand for your
accounts through the account names as
well as logos, colors, descriptions.

19. Learn new tricks

20. Growing importance of good
photos in social media
 Pinterest has brought new emphasis on
good photography in social media.
 Use tools to improve your social media
photos:
 Instagram
 Instaphotofor Blackberry
 Touch up your photos with online tools like
PicMonkey before uploading to your social
media accounts

21. Gracey Wins!
Bissell MVP Photo Contest
Winning Photo Cover Girl

22. Stand Out in a Crowd
 Create a Signature
 Cause
 Company
 Product
 Event

23. #centexfires
 RTd calls for help &
offers of assistance,
lost and found
animals, etc.
 Collected tweets in
one central place
on our blog for
non-Twitter users
 Promoted the link
to that central help
page

24. Lion Guardians Project
 Maasai Warriors saving
Kenya’s lions outside
protected areas.
 Promote & Sustain
Coexistence between
People & Wildlife
 Tell the story and
generate revenue to
sponsor guardians.

25. Event Barkers
 Partnered with Carrie
Boyko of All Things Dog
Blog to form company
specializing in social
media solutions for pet
businesses.
 One of our largest
events has been
#RedCarpetCat to
promote the launch of
The Tiniest Tiger Hipster
Bag.

26. Triple T Studios
 Creating Fashion
with a Passion.
 Our goal is to
support global
community based
conservation
programs.

27. Create Products and
Promote via your Blog
 Give press a reason
to write about you
through
development of a
product.
 Monetize your blog
by using it to
support your own
products.

28. Books
 We leveraged the
industry we already
knew -- book
publishing – as well
as my educational
background in
Economics.
 Upcoming books
include coloring
book featuring
rescue, dog treat
cookbook

29. The Tiniest Tiger
Handbags & Accessories

30. Combine Your Efforts!
Event Barkers & Red Carpet Cat Event

31. Red Carpet Cat Event

32. Use Your Imagination
• Create a Story
• Be Silly or Be Serious
• Don’t Worry
• Be Yourself!

33. Voice & Instinct
 Listen to your own
voice
 Rely on your
instinct
 Define what makes
you unique

34. Embrace & Be Bold!
 Pick Your Passion
 Learn & Share
 Speak Your Mind
 Your Unique POV

35. Follow Your Heart
Speak from your heart and
others will listen.