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Writing and Publishing Your Book
       Tips from a Writer-Editor

                Dorothy Hearst
                      Author
   Promise of the Wolves & Secrets of the Wolves
Writing & Publishing Your Book
• Writing The Book
      – Developing Your Idea
      – Getting Started
      – Making it Good
• Selling Your Book
      – About Agents
      – About the Proposal
      – About You
• After You Get to Yes
      – Care and Feeding of Publishers
      – Marketing While Writing

6/22/2012                Dorothy Hearst   BlogPaws 2012
Writing
            Developing Your Idea #1
               Non-Narrative Nonfiction

• Something Has to Matter

• What is Unique About Your Book

• Is It Enough for a Book
      – Ask Yourself “So What?”

6/22/2012           Dorothy Hearst   BlogPaws 2012
Writing
            Developing Your Idea #2
             Fiction & Narrative Nonfiction

• Something Has to Matter

• Nurture Your Idea

• Deepen Your Idea
      – Ask so what, how, what next?


6/22/2012           Dorothy Hearst   BlogPaws 2012
Writing
              Getting Started

• Overcoming Fear and Shame

• Write No Matter What

• Write Really Bad Stuff



6/22/2012       Dorothy Hearst   BlogPaws 2012
Writing
                 Make it Good

• Revise, Revise, Revise

• Do Your Homework

• Read & Learn

• Keep Developing Your Craft

6/22/2012        Dorothy Hearst   BlogPaws 2012
Selling Your Book
               About Agents


• Do You Need An Agent?

• How to Find an Agent (or Publisher)




6/22/2012       Dorothy Hearst   BlogPaws 2012
Selling Your Book
                   The Proposal

• The Elevator Pitch

• The Proposal
      – Audience
      – Need
      – Purpose (How you will meet the need)
      – What is Unique?

6/22/2012           Dorothy Hearst   BlogPaws 2012
Selling Your Book
                 About You

• Platform

• Know Your Market

• Be the Author They Want to Sign



6/22/2012      Dorothy Hearst   BlogPaws 2012
Once You Get to “Yes”
            The Care & Feeding of Publishers
     Getting what you want (or at least what you need)

• Be Nice. To Everyone

• Be Assertive & Confident (but nice)

• Think of the relationship as a partnership

• Marketing While Writing

6/22/2012           Dorothy Hearst   BlogPaws 2012

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Dorothy Hearst: Writing and Publishing Your Book

  • 1. Writing and Publishing Your Book Tips from a Writer-Editor Dorothy Hearst Author Promise of the Wolves & Secrets of the Wolves
  • 2. Writing & Publishing Your Book • Writing The Book – Developing Your Idea – Getting Started – Making it Good • Selling Your Book – About Agents – About the Proposal – About You • After You Get to Yes – Care and Feeding of Publishers – Marketing While Writing 6/22/2012 Dorothy Hearst BlogPaws 2012
  • 3. Writing Developing Your Idea #1 Non-Narrative Nonfiction • Something Has to Matter • What is Unique About Your Book • Is It Enough for a Book – Ask Yourself “So What?” 6/22/2012 Dorothy Hearst BlogPaws 2012
  • 4. Writing Developing Your Idea #2 Fiction & Narrative Nonfiction • Something Has to Matter • Nurture Your Idea • Deepen Your Idea – Ask so what, how, what next? 6/22/2012 Dorothy Hearst BlogPaws 2012
  • 5. Writing Getting Started • Overcoming Fear and Shame • Write No Matter What • Write Really Bad Stuff 6/22/2012 Dorothy Hearst BlogPaws 2012
  • 6. Writing Make it Good • Revise, Revise, Revise • Do Your Homework • Read & Learn • Keep Developing Your Craft 6/22/2012 Dorothy Hearst BlogPaws 2012
  • 7. Selling Your Book About Agents • Do You Need An Agent? • How to Find an Agent (or Publisher) 6/22/2012 Dorothy Hearst BlogPaws 2012
  • 8. Selling Your Book The Proposal • The Elevator Pitch • The Proposal – Audience – Need – Purpose (How you will meet the need) – What is Unique? 6/22/2012 Dorothy Hearst BlogPaws 2012
  • 9. Selling Your Book About You • Platform • Know Your Market • Be the Author They Want to Sign 6/22/2012 Dorothy Hearst BlogPaws 2012
  • 10. Once You Get to “Yes” The Care & Feeding of Publishers Getting what you want (or at least what you need) • Be Nice. To Everyone • Be Assertive & Confident (but nice) • Think of the relationship as a partnership • Marketing While Writing 6/22/2012 Dorothy Hearst BlogPaws 2012