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Content is King. How to Build a Content & Community Strategy

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Workology
Workology

Slidedeck for the North American JobG8 Summit. How to build a content and community strategy in recruitment, recruiting and hiring. How job boards and community can serve recruiters and job seekers and grow their businesses as well as their networks.

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STATE OF THE JOB ECONOMY 2015 #BLOGGING4JOBS
#BLOGGING4JOBS TIME TO FILL IS INCREASING 2014 WAS AMERICA’S BEST YEAR FOR JOB GROWTH SINCE 1999
#BLOGGING4JOBS TYPES OF CONTENT
WHAT IS CONTENT IN RECRUITING & HIRING?
A LITTLE ABOUT US #BLOGGING4JOBS
YOUR CHALLENGE
MARRIOTT PODCAST #BLOGGING4JOBS
CONTENT DEVELOPMENT BASICS #BLOGGING4JOBS
THE CANDIDATE IS EVERYTHING #BLOGGING4JOBS CANDIDATES WHO ‘FIT’ WILL BE 30% HIGHER QUALITY 2015 CEB Study !
COMMUNITY IS KING
RELATIONSHIP SALES FUNNEL
#BLOGGING4JOBS MEASURE: ORACLE •  Event page created as lead generation tool! •  Created by: Recruitment Branding! •  Pipeline managed by: Recruiting !
RESEARCH #BLOGGING4JOBS •  Focus Group(s)! •  Competitive Analysis! •  Audience Surveys! •  Benchmarks! •  Muses! •  Content audit!
#BLOGGING4JOBS RESEARCH
#BLOGGING4JOBS MEASURE
#BLOGGING4JOBS CASE STUDY: #BIGDATAHR 36 BLOGS WEBINAR TWITTER CHAT 50 MIL IMPRESSIONS
#BLOGGING4JOBS GET WEIRD
#BLOGGING4JOBS GET WEIRD
#BLOGGING4JOBS REPURPOSE
#BLOGGING4JOBS REPURPOSE: HOOTSUITE Periscope Campaign! •  #followthesun! •  230 new followers! •  5,078 views! •  164 minutes! •  Tweets, video, case study & blogs !
#BLOGGING4JOBS FINAL THOUGHTS •  Content and context make the candidate & recruiter experience. ! •  Talent acquisition is your partner as well as competition. !
Jessica Miller-Merrell @jmillermerrell! ! (405) 293-2564! SOURCES Hootsuite Case Study b4j.co/HootsuiteHROS! Things to Knowe Before You Start a Recruiting Blog b4j.co/recruiting-blog! Job What Content Do You Need to Recruit b4j.co/recruiting-content! How Hot Job Market is Impacting Your Recruiting & Hiring ! b4j.co/hot-job-market! ! SPEAKER LinkedIn: b4j.co/jmillermerrell! #BLOGGING4JOBS

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