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Digitizing Talent: Creative Strategies for the Digital Recruiting Age

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Digitizing Talent: Creative Strategies for the Digital Recruiting Age

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This is digital recruiting and recruitment marketing presentation for the AHRMA Conference 2019. This session discusses internet and online recruiting strategies to reach targeted and qualified candidates.

This is digital recruiting and recruitment marketing presentation for the AHRMA Conference 2019. This session discusses internet and online recruiting strategies to reach targeted and qualified candidates.

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Digitizing Talent: Creative Strategies for the Digital Recruiting Age

  1. 1. HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS Grab presentation slides. Text AHRMA to 55678
  2. 2. OUR AGENDA TOPIC 1: TALENT FUNNELS WITH STORYTELLING TOPIC 2: GETTING CREATIVE TOPIC 3: CANDIDATE ENGAGEMENT TOPIC 4: METRICS AND MEASUREMENT
  3. 3. HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS
  4. 4. RECRUITING FUNNELS
  5. 5. THE CANDIDATE LANDSCAPE u  Mobile first world u  Resources at their fingertips u  Candidates expect experiences u  Creativity wins!
  6. 6. HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS 2016 Nielson Social Media Report
  7. 7. GOING DIGITAL
  8. 8. GOING DIGITAL
  9. 9. LIVE VIDEO BENEFITS Opportunity to engage candidates in real time Demonstrates authenticity which builds trust Humanizes the hiring process
  10. 10. HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS 2016 Edelman Trust Barometer
  11. 11. FACEBOOK VIDEO
  12. 12. SOCIAL TARGETING
  13. 13. PERISCOPE VIDEO
  14. 14. CHOOSING A PLATFORM
  15. 15. A PICTURE IS WORTH A THOUSAND WORDS
  16. 16. CREATIVITY WINS
  17. 17. EMPOWER THE EMPLOYEE
  18. 18. CREATE A “VIRTUAL” EXPERIENCE
  19. 19. A NOD FROM MARKETING u  Progammatic job posting u  Pay per candidate “click” u  Uses ads across web to target job seeker
  20. 20. PROGAMMATIC JOB MARKETING
  21. 21. WHERE TO START 1. Know your audience 2. Get an executive sponsor 3. Research the marketplace 4. Lighthouse your idea 5. Focus on metrics
  22. 22. 2016 Nielson Social Media Report
  23. 23. AUTOMATION IS YOUR FRIEND u  Used to organize and plan your content u  Helps focus your efforts u  Allows time for content and graphic creation u  Can be as simple as a Google doc
  24. 24. AUTOMATION IS YOUR FRIEND STEP 1: Leverage your ATS STEP 2: Create message templates, like SMS STEP 3: Use CRM, Gmail or Chrome Extensions
  25. 25. FOCUS ON MOBILE TO ENGAGE CANDIDATES u  Non HTML emails u  Customized messaging u  SMS
  26. 26. FOCUS ON MOBILE TO ENGAGE CANDIDATES
  27. 27. FOCUS ON MOBILE TO ENGAGE CANDIDATES
  28. 28. FOCUS ON MOBILE TO ENGAGE CANDIDATES
  29. 29. GO DIGITAL TEXT: ‘JMM’ T0 55678
  30. 30. MEASUREMENT & METRICS u  Source of hire u  Impressions u  Conversions u  Engagements u  Clicks u  Time to fill
  31. 31. GOOGLE ANALYTICS
  32. 32. FINAL THOUGHTS Social recruiting is creative marketing built on the foundations of measurement and metrics. Don’t be afraid to experiment and make mistakes.
  33. 33. YOUR TAKEAWAYS 1. Prioritize digital talent attraction efforts 2. Create momentum with small wins 3. 5 digital strategies for every recruiter 4. Establish ROI focused on metrics 
  34. 34. Q&A ?? ? Grab presentation slides. Text AHRMA to 55678
  35. 35. Jessica Miller-Merrell @jmillermerrell sources Candidate Experience Report workolo.gy/c-and-e 2016 Edelman Trust Barometer workolo.gy/ed-trust How AOL Used Snapchat for Diversity Hiring workol.gy/snapchat-hiring Nielsen Social Media Report workolo.gy/nielsen-sm ! SPEAKERS LinkedIn: bit.ly/jmillermerrell How Gap Uses VR to workolo.gy/vr-hr Grab presentation slides. Text AHRMA to 55678

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