How to Create a Killer Social Recruiting Strategy
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The media and the HR industry is all abuzz with social recruiting but how do enterprise level organizations create and execute social media and social recruiting strategies that get results? Where do organizations who are just starting out begin? Hear from recruiters and Fortune 100 talent acquisition experts about how to build a recruiting strategy that elevates your already established recruitment efforts with social media, Twitter, Facebook and YouTube recruiting. Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR HRCI cert credits free and on demand.
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How to Create a Killer Social Recruiting Strategy
- 2. Get HRCI Recert Credits • Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free. Powered by Blogging4Jobs #HRSolutions
- 3. Our Panelists Ray Schreyer @rayschreyer Powered by Blogging4Jobs Shannon Smedstad @shannonsmedstad Jessica Miller-Merrell @blogging4jobs #HRSolutions
- 4. Fearless Leader Jessica Miller-Merrell @blogging4jobs Powered by Blogging4Jobs #HRSolutions
- 5. What is Social Recruiting? • An interaction recruiting strategy using online social channels & networks to fill positions Powered by Blogging4Jobs #HRSolutions
- 6. Social’s Role in Recruitment Powered by Blogging4Jobs #HRSolutions
- 7. Growth of Social Recruiting Powered by Blogging4Jobs #HRSolutions
- 8. Real Time Candidate Recruiting Powered by Blogging4Jobs #HRSolutions
- 10. How Consumers Use Social Consumer Trends Mirror Media Recruiting • US audience for social media only increased by 8 million to 171.8 but time spent increased by 24% ~ Neilsen’s 2012 Social Media Report Powered by Blogging4Jobs #HRSolutions
- 11. Develop a Social Recruiting Steps to Social Recruiting Strategy Success • Understand how job seekers & consumers are using social media • Conduct a SWOT analysis & audits • Measure success • Start with 1 channel & grow Powered by Blogging4Jobs #HRSolutions
- 12. Building a Social Recruiting Strategy Ray Schreyer @rayschreyer Powered by Blogging4Jobs #HRSolutions
- 13. Online Recruiting Hype Cycle (Where HR / Finance Lives) Interactive Strategists Live Here (Job Boards, ATS’s, Second Life, SEO, Social Media) Hard to Achieve Productivity When Spinning in Hype Cycle Powered by Blogging4Jobs #HRSolutions
- 14. Maintaining The Hype Cycle Online Recruiting Vendors Venture Capital $$$ $$ Gurus & $$ $$ Conferences Paid Bloggers Truth? Truth? Corporate Recruiting Hiring Managers Corporate Leadership Powered by Blogging4Jobs $$ $$ Recruitment Ad Agencies Truth? Truth? Super Bowl Olympics Pinehurst Cruises All Expenses Paid Select Corporate Leaders #HRSolutions
- 15. Stop the Insanity Get Off the Hype Cycle How to obtain social recruiting success Powered by Blogging4Jobs #HRSolutions
- 16. Success Starts With • Do not believe you are behind the curve! • Slow down, think • Develop integrated action plan / roadmap • Conduct an Internal Social Media Audit Powered by Blogging4Jobs #HRSolutions
- 17. Success Starts With • Talk to Industry Colleagues • Ask about social media strategy • Visit colleagues social media sites • Inquire about who manages, costs, etc. • Start small, build slowly, be methodical • Assign someone to manage • Develop content calendar • Build audience • Conduct training Powered by Blogging4Jobs #HRSolutions
- 18. Success Starts With • Assess Readiness & Corporate readiness • Social media access at work • Corporate social media guidelines • Culture that encourages social interaction • Recruiting / Recruiter readiness • Social media savvy • Are corporate recruiting guidelines established • Engage recruiter champions to assist in the effort Powered by Blogging4Jobs #HRSolutions
- 19. Success Starts With • Beware of Technology Issues • Data Privacy • Data Security • Know your corporate risk tolerance • Site Naming & SEO Integration Powered by Blogging4Jobs #HRSolutions
- 20. Success Starts With • Develop a Social Media Measurement Framework • Reach: Audience members who have opted into your communication • Engagement: Audience interactions with content published • Amplification: Audience sharing with others • Conversion: Completing a desired action • Measure & Monitor • Develop performance standards • Hold teams / people accountable for meeting goals or disengage Powered by Blogging4Jobs #HRSolutions
- 21. The Impact & Reach of Social Recruiting Shannon Smedstad @shannonsmedstad Powered by Blogging4Jobs #HRSolutions
- 22. Job Distribution • Increase visibility of current openings • Job feeds to social channels • Share jobs from centralized dashboards • Talent landing pages with social sharing • Employee referrals • Measurements – Shares, click through rates – ATS applications, hires Powered by Blogging4Jobs #HRSolutions
- 23. Candidate Experience • • • • • Customer role within HR Outreach and engagement Community management Candidates as customers Online reviews • Balance the conversation Powered by Blogging4Jobs #HRSolutions
- 24. Social Sourcing • • • • • • LinkedIn Google X-ray Blogs Twitter: Search & Chats Facebook Graph Third-party Vendors Powered by Blogging4Jobs #HRSolutions
- 25. Employment Branding • Create portable, shareable content • Video testimonials • Employee stories • Event photos • Social responsibility efforts • Infographics Powered by Blogging4Jobs #HRSolutions
- 26. Blog EEs FB YouTube & Podcasts Facebook Career Site Glassdoor, Indeed Twitter LinkedIn EEs LI Powered by Blogging4Jobs #HRSolutions
- 28. Get HRCI Recert Credits • Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free. Powered by Blogging4Jobs #HRSolutions
- 29. Learn more about . . . • Ray Schreyer at www.linkedin.com/in/schreyer • Shannon Smedstad at www.linkedin.com/in/shannonsmedstad • Jessica Miller-Merrell at www.blogging4jobs.com Additional resources: 2013 Jobvite Social Recruiting Survey http://b4j.co/social-recruit-jobvite Powered by Blogging4Jobs #HRSolutions
Notes de l'éditeur
- HR and hiring technology generally follows consumer trends 18-36 months after the fact. From this graph you can see that social media adoption has slown but experienced social media users are digging deeper and becoming more involved in their social media use. Candidates increasingly use social media for consumer and product suggestions, referrals and sources of information and news. What about the job search too?
- A SWOT analysis is key in this instance. First, you must have an understanding about where as an organization you are spending money, current strategies being used and what is working or not working to engage your audience as it stands today. A SWOT analysis looks at evaluating your strengths, weaknesses, opportunities and threats when it comes to competitors and other companies that you are loosing talent to or could potentially lose your best workers.