Case study of BloomReach customer Guess.

1. LOOK WHO’S BEEN BLOOMREACHED…
Guess

2. ““BloomSearch helps us get found in
long tail searches, which are very focused.
These visitors have converted at
much higher rates once they reach
our site.”
Michael Relick
Executive Vice President and CIO
Guess?, Inc.

3. Profile
Guess?, Inc. designs, markets, distributes and licenses
a lifestyle collection of contemporary apparel, denim,
handbags, watches, footwear and other related
consumer products. Guess? products are distributed
through branded Guess? stores, its e-commerce sites,
and better department and specialty stores around
the world.

4. Challenge
Although 18% of visits come through natural
one piece swimsuit
search, the Guess? e-commerce team could only with cut out sides
devote limited resources to making
its content more discoverable…
their budget focused heavily on long sleeve sweater dress
a highly selective group of paid
search terms.

5. Solution
BloomReach’s cloud marketing platform
offered Guess? a more effective way to
get its brand and products found,
without a lot of resources
and measureable results.

6. Result year-over-year
growth was 24%
16% in January 2012
Guess? experienced in December 2011
significant increases in
natural search traffic
24% 25%
lift in the number of non-branded
of queries driving natural search
traffic revenue for
Guess?
conversion rates 50% higher than
non-navigational natural search