This document provides information on the marketing and advertising services offered by Big Ads, including market research, branding, promotions, and outdoor advertising. Some key services mentioned include brand awareness research, market segmentation analysis, visual merchandising, printing and production facilities, out-of-home advertising, and promotional products. Big Ads works with clients across various industries to understand their goals and create effective advertising campaigns.

2. Knowledge Based Marketing & Research
Ad Effectiveness Research
Brand Awareness Research
Competition analysis
Market Entry
Carry Bag Analysis
Footfall analysis
Concept testing and consultancy
Market simulation & range/price
optimization
Market segmentation
Customer satisfaction
Buying Behavioral research
Perception analysis research
Knowledge

3. Consumer Marketing
- Road shows &
Contact program
- Mall
Promotions
- Product
Promotions
- School Contact
Program
- Sampling and
Demonstration
Program
- Corporate
Programs
- In Shop & RWA
activities
- Press
Conference &
Annual Meets
- Trade & Dealer
Meets

4. Retail

5. Visual Merchandising & Signage
• Glow sign board
• Flange – lit/non-lit
• Shutter painting
• Self adhesive print on glass
fascia
• The door to have a 5”x5”
sticker – brand inside
From the shop front
perspective
• Wall branding
• Beam branding
• Pillar branding
• Routed logo
• Dangler chimes
• Display stands
• Acrylic mounts behind retailer
for poster installation
Inside the shop

6. Samsung IT

7. Haier

8. Videocon

9. Pidilite

10. Benefits of Regular Merchandising
• Better relation with the partners due to regular visit.
• More visibility for the brand which results in higher brand recall, brand pull
and thru put.
• More visibility results in better brand push.
• Regular merchandising gets regular market intelligence and better
competition tracking.
• Regular visits ensures phased out POSM is removed and basic hygiene is
maintained

11. Why Big Ads???
• Experience in merchandising for top notch clients
• Official Merchandising Agency for;
• Samsung IT
• Haier
• Videcon Electronic – North India
• Pidilite Industries Ltd.
• Aircel
• Go Cheese
• Complete In-house fabrication/branding facility in Delhi.
• Extensive experience in servicing across cities therefore we at ‘Big Ads.’ can
help in a holistic view.

12. Factory set-up
• 1550 sq.ft. set up located in Delhi, Lucknow and Mumbai
• Facility of printing, fabrication and manufacturing along with all sorts
of prototyping can be done by our efficient designer
• KONICA 6000 & My-jet printer for solvent printing, ROLAND machine
for digital prints and ROLAND Plotter for vinyl cutting
• Manpower strength of appox. 25 people working round the clock to
meet time lines

13. Printing & Production

14. Key Features
WE HAVE A SOME EXPERIENCE A FEW OF AD-AGENCIES
Hansaoutsell Pvt. Ltd.
Orienta Cine Advertising Pvt. Ltd.
Jaguar Services Pvt. Ltd.
TDI International Pvt. Ltd.
Top Media
Crayons
Grasslink Pvt. Ltd.
Media Shop
Percept
Vivid Pvt. Ltd. (Bombay)
Graffiti Pvt. Ltd. (Bombay)
• Provide sampling, branding and other promotional stuff
• Non-lit/ Back-lit print facility
• Met with client’s time lines and got appreciation on the same
• Nationwide coverage

15. Out of Home

16. Our Approach

17. Step 1 : Identifying the TARGET AUDIENCE
Step 2 : Classification and evaluation of inventory
within set parameters to identify the ideal locations
Step 3 : Design
Step 4 : Detailed plan with Execution guidelines
Step 5 : In time execution with Quality checks
Step 6 : Systematized monitoring & evaluation
Selection
Evaluation
Creative interpretation
Planning
Implementation
Review
We create detailing through

18. Why out of home

19. Factors Driving the Growth of OOH Media
•Started gaining attention, reason:
Increasing ad-spends
• Growing economy, better employment, hence people have more disposable
incomes results in more consumption and purchase.
• Hence the share over OOH media has also increased
Aptness in Rural Marketing
• In rural areas the impact of OOH is high, as they do not have high literacy;
therefore print is not the best medium for advertisers.
• Significant power shortage doesn’t let TVCs to be effective either.

20. Our Clients
Malls & Maltiplexes:
EDM Mall ,Ghaziabad.
Spice Mall Noida
TDI Mall Rajouri Garden
Sahara Mall Gurgaon
Select City DLF Saket
Ambiance Mall Gurgaon
Corporate:
TATA Motors
Cox & Kings(I) Pvt. Ltd.
Indian Oil
India Trade Promotion Organization
iEnergizer
Radio City
Big FM
Radio Mirchi
Hindware sanitary Pvt. Ltd. Etc.

21. How… Big Ads. differ from
…others
1. Understand the Product / Company:
By getting well acquainted with the client's goals, products & target
audience
This knowledge proves beneficial in planning and creating an effective
advertising campaign
2. Plan & Create an Advertising Campaign:
Once understand clients' need, the process of brainstorming and
planning begins
Keeping in mind the client's goals, which can range from…
..introducing new products in the market
..reiterating its brand's benefits
..attracting new customers or keeping in touch with old ones

22. Media Innovations

23. Look-walkers
The latest Look Media combining state-of-the-art, energy efficient Back-lit
illumination with a portable lightweight billboard. Look Walker enables you to
target busy city centers or areas with limited access in an engaging and
professional manner.
Key Facts
• Sleek and Innovative design – gets the Wow factor advantage
• Nationwide coverage
• Target audiences where traditional media is non-existent
• The Look-walkers while covering the roads have a minimum distance of 6 to 7feet
while walking and 1.5 feet while standing thereby ensuring synchronized visibility
• Provide sampling, branding and other promotional activities
• Illuminated/Back-lit
• An innovative marketing solution to attract and engage your audience

24. Videocon Mobile & ING Life
Reaching almost eight feet high, Look Walkers
have high visibility from virtually any angle in the
crowd.
Flood the streets with these vibrant, backlit
signs and nobody will miss your messages.

25. Advertising images on Cabs -
External
Shatabdi Train branding

26. Apollo Tyre
Fully wrapped Bus
Hutch

27. Few of the Outdoor Campaigns
executed by us…

28. Dhaula Kuan
GIP- Noida
Grohe India

29. Rayban
Covered 12 cities in Rajsthan and
Punjab

30. HOME TOWN
Delhi DND, Noida

31. Promotional Products

32. Roll up standee
Good for Indoor and Outdoor
Outlet Display
Printed on nonlit flex
With Matt finish
Size: 3’x6’
4’x6’

33. Promotion stand
On shop outlet
promotional stand
Printed on nonlit flex
With Matt finish
Size: 3’x6’

34. Contact Details
Servicing:
Handheld:
9891977991
9654195383
Anujk.hp@gmail.com
sales@blueearthsoftwares.com
big_ads@rediffmail.com
c_desh@hotmail.com
www.bigads.co.in