Oil & Gas Digitalization Path

OIL & GAS:
A DEFINITIVE PATH
TOWARDS DIGITALIZATION

300 E Royal Ln #127, Irving, Texas 75039
1- 888 - 494 - 0588 | sales@bluemailmedia.com | www.bluemailmedia.com
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Introduction
Need for Digital Empowerment
I. Customer Interaction
II. Decision Making
III. Flexibility
IV. Performance
V . Proﬁtability
Impact of Digitalization on Traditional Marketing
I. Cost Effectiveness
II. Result Oriented
III . Engagement
IV . Exposure
Digitalization in Oil & Gas Industry
Digital Themes in Oil & Gas Companies
I. Life Cycle Management of Assets
II. Collaborative Ecosystem
III. New Energies
IV. Innovative Engagement Models
Email Fuels Digitalization in Oil & Gas Marketing Field
I. Permission Based Marketing
II. Keeps Your ROI High
III. Analyze Customer Journey
IV. Omni-Present Tool
V. Private Communication
VI. Social Media Connection
Implementation of Digital Technology in Oil & Gas Companies
I. Mobile Technology
II. Big Data
III. Automation
IV. Digital Marketing
V. 4D Seismic Imaging
VI. Cyber Securitysites
VII. Digital Customer Services
VIII. Blockchain
Conclusion
About Blue Mail Media
Table of Contents

Oil & Gas: A Definitive Path Towards Digitalization | P01
Introduction
The price collapse and utilization of other renewable sources in the recent years have made oil and gas
industry to see a rapid downfall. Also, these industries have to combat the hazards and face rapid
changes in the supply chain. Therefore, they must be smart enough to tackle such issues. These
industries must keep themselves updated with the fast-growing technological changes. They can adopt
digitalization in their business operations to boost the performance and be more efficient. It will not only
save dollars but also minimizes the risk involved in the day-to-day activities.
A few of the Oil and gas companies have already begun its journey towards digitalization and saw a
positive change concerning revenue and sales. They leveraged advanced techniques to restructure the
production, perform all the remote monitoring and also preemptive maintenance of equipment to lessen
the downtime and risk. Nations like Kuwait have decided to transform the national economy by the end
of 2035 with the help of digitalization. It has set an example for every other country to begin the similar
transformation.
The digitalization has challenged the traditional business models. While the new age oil and gas
industries have access to a more significant amount of data, it faces many issues because of data
collected from different streams and in different formats. The emergence of digital technology has paved
the way for transmitting as well as managing the vast volumes of data. It has also unveiled opportunities
for modernized business models in the oil and gas industry.
The new models will provide a better overview of industry operations and also gives more control over
assets. The utilization of trending digital technology in the oil and gas industry has not only increased
the connectivity in the business operations but also made it more reliable, affordable, and scalable. This
cost-effective approach allows the companies to analyze big data quickly as well as smoothly.
Oil and Gas Industry is considered as the dominant
sector in the globe regarding revenue. It is a global
powerhouse with hundreds of thousands of labors
that generates hundreds of billions of dollars every
year. These industries often contribute a substantial
amount towards the nation’s GDP. The fuel oil and
gasoline (petrol) form the most significant volume of
products of these companies. Since petroleum is the
primary material for many chemical products, it is of
critical importance to most of the countries.

The new models will provide a better overview of industry operations and also gives more control over
assets. The utilization of trending digital technology in the oil and gas industry has not only increased
the connectivity in the business operations but also made it more reliable, affordable, and scalable. This
cost-effective approach allows the companies to analyze big data quickly as well as smoothly.
The advancement in the technology has changed the customer's behavior pattern
tremendously. They expect personalization as well as more engagement with the
companies. Therefore, to keep up with the expectations of the clients, the oil and gas
industries must integrate digital technologies into their business operations. Since
you can connect to the multiple digital platforms at ease, it helps in promoting a
significant interaction with the customers. Besides, this adoption offers higher
sustainability.
The oil and gas industries generate a massive volume of data. Every single drilling rig
at the oilfield is capable of producing terabytes of data every day. But for the
decision-making process, only the small fraction of it is used by the analysts. The
usage of digital technology in these industries will help them to analyze as well as
derive an excellent data from this vast pool efficiently.
It is essential for every industry to be flexible in their business operations. Likewise,
the oil and gas industry have to support the demands of the flexible market every
single day. The companies must invest in digital equipment’s to manage the
production based on market volatility. This remodeling in the business structure
makes them more agile to the unpredictable changes in the marketing environment.
The integration of digitalization into oil and gas segment improves the work
performance drastically. It will lead to the better asset management and sounds safer
than a manual task. The companies can also utilize digital sensors and drones in the
work area to save both the time and effort. Also, the engineers can use wearable
digital devices to ease their job. Besides, the automation of task reduces the number
of dangerous incidents in the oil and gas field. It will also reduce the operational cost
involved in executing the business operations.
The improvement in the performance has allowed the highest profit margins.
Through digitalization, one can reduce the operational costs, automate the
workflow, monitor the performance of the labors, and also simplify the process.
Although it consumes extra effort and cost in the beginning, you can see an immense
rise in the revenue in later stages. Therefore, utilize the power of digitalization to
boost the profitability rate in the oil and gas industry.
01Customer
Interaction
02Decision
Making
03Flexibility
04Performance
05Profitability

Impact of Digitalization on Traditional Marketing
Therefore, you have to install digital technology in your oil and gas industry to stay ahead of the
competition. The digitalization has various impacts on traditional marketing. Let us see them in detail.
The internet transformed the marketing space a few
years ago. It has not only affected the business
operations but also changed the way how industries
interact with the customers. The paperless trend has
taken over the traditional marketing pattern. The
digitalization has given the businesses an
opportunity to become eco-friendly.
The businesses around the world have already
started to utilize the advantages of the technology.
The integration of digitalization has provided them
an opportunity to compile the data in real time
effectively. It is necessary to go digital in today’s
online world although it is challenging for the
industries who are beginning to grow their online
presence.
The utilization of digital technology in marketing space
has helped the industries to save the time as well as cost.
They can ﬂawlessly execute the business operations in a
short period. Since technological apps or tools handle
most of the complicated tasks, it reduces the labor work
and thereby the cost involved to manage the resources.
I. Cost Effectiveness
$
$

The traditional marketing takes weeks, months or even
years to boost the company’s sales target or revenue. But
the digitalization is capable of fastening this task and
produce the quick results. It makes you possible to view
the result in real time. You can instantly identify the most
active time or week regarding sales or visitors. Also, you
can check the conversion and bounce rates at ease, unlike
traditional marketing which takes weeks of analysis to
study the outcome. Therefore, digitalization saves your
time by providing you everything in real time.
II. Result Oriented
When you look back, you will identify that in traditional
marketing, the interaction with your customers or target
audience took a few weeks of time or sometimes more. It
was a tedious task since you had to wait for the responses
to plan your next stage. But in the digital marketing world,
you can quickly engage your customers in real time. You
can chat as well as discuss your brand or procedures with
the real prospects immediately. By investing some time in
engagement will boost your industry growth
tremendously.
III. Engagement
The traditional marketing was limited to a speciﬁc zone or
locality. But digitalization provides access to the whole
globe in a single click. You can instantly broadcast your
message to the outside world, unlike a traditional setup.
Also, you can quickly identify the user’s reaction to this
new technology. Therefore, you can make changes to
your current plan and execute accordingly. The scope of
the digital marketing is much broader than any other
marketing strategies.
IV. Exposure

The various reports have shown how digital technologies can be an add-on to the oil and gas
industry:
Digitalization in Oil & Gas Industry
A few studies have reported that the oil and gas
industries overrun on time and cost in most of the
cases. The utilization of digitalization in these
industries will overcome such problems effectively
and thereby improving the productivity.
Digitization allows oil and gas industries to add
value to their business operations by reducing
costs, increasing the productivity of their
workforce, and improving the decision-making
process. These digital solutions will not only create
a streamlined process for hiring and training new
employees but also helps the businesses to scale
up with ease.
It is capable of unlocking approximately $1
trillion of value for oil and gas industries and
another $640 billion for both the customers
and society.
With savings of roughly $170 billion for
customers, the digital transformation is said to
improve the productivity by approximately
$10 billion
The oil and gas industries can save $30 billion from
dropping the water usage whereas $430 billion from
decreasing the emissions
Digitalization also helps the environment by
reducing CO2 emissions by approximately
1,300 million tonnes. It saves up to 800 million
gallons of water and also avoids oil spills
which are equal to 230,000 barrels of oil.
The total estimated value by the integration of
digital technology may increase to $2.5 trillion
if the operational costs are relaxed, and also the
impact of upcoming technologies are mea-
sured.

Digital Themes in Oil & Gas Companies
According to some studies, there are four different
digital themes which will play a vital part in the
digital transformation of these industries in the
period of 2016-2025. The Oil and Gas industry
must realize the full impact of these themes on the
broader energy system to remain relevant to their
customers.
The digital initiatives within each theme will deﬁne
the technologies that are expected to have a
meaningful impact on the industry’s workforce,
value chain, the environment, adjacent sectors,
and broader community. It depicts the methods
that companies can practice as they use digital
technologies into their sales model.
Value at Stake for Oil and Gas Industry by Digital Theme
Assets Life Cycle
Management
Potential
Business Impact
($ Billion)
Potential
Societal Impact
($ Billion)
Total Value
at Stake
($ billion)
Emission
Reduction
(million tonnes
C02
e)
Net Impact on
jobs
(1000s)
745
30
100
70
945
110
0.5
27
500
637
855
31
126
570
1582
370
2
12
900
1284
(114)
-
21
35
(57)
The Collaborative
Ecosystem
Innovative
Engagement Models
New Emergies
CUMULATIVE TOTAL

I. Life Cycle Management of Assets
The digitalization is capable of handling the entire
lifecycle of digital assets such as its design,
operations, capturing the data, and analyzing it at
every step. These initiatives utilize specific sensors
that are capable of obtaining the real-time
information from all the physical assets and process
this data efficiently. The increasing power of these
innovative technologies will give rise to the latest
business operation models. These operating
models can significantly extend the life cycle of
these oil and gas assets. Also, they are said to
increase the operational efficiency as well as HSE
performance.
II. The Collaborative Ecosystem
The integration of digital technology in the oil and
gas ecosystem has helped the collaboration among
different participants. This collaboration enhances
the innovation, reduces the cost, optimizes the
real-time supply, balances the demand, and also
makes all your business operations transparent.
With this, you can connect better with your
customers, vendors and even the society. That is,
within this ecosystem, you can work together to
improvise the designs and innovate faster in any of
the mutually beneficial projects.

IV. Innovative Engagement Models
The latest and innovative engagement models in
the oil and gas industries will offer personalized
experiences for the customers. This flexibility is said
to drive new revenues in this segment. The
companies must evolve to keep up with these
technological developments that are capable of
changing the business operations globally. For
instance, the customers may not refill the petrol at
the pump shortly or may charge their electric car
while they shop in grocery stores.
This drastic shift in customer expectations made the
oil and gas companies build innovative business
models that extend the traditional barrel setup. With
the new models, the industries can effectively
engage the customers by analyzing their fuel
purchasing patterns and provide customized offers.
III. New Energies
The integration of digital technology in the oil and
gas ecosystem has helped the collaboration among
different participants. This collaboration enhances
the innovation, reduces the cost, optimizes the
real-time supply, balances the demand, and also
makes all your business operations transparent.
With this, you can connect better with your
customers, vendors and even the society. That is,
within this ecosystem, you can work together to
improvise the designs and innovate faster in any of
the mutually beneficial projects.

The present objective of the oil and gas industry is to
maintain sustainable proﬁt, and one can achieve it
through digitization in its business operation. Most
professionals in this industry recognize the
importance of email. Although email is known as the
oldest digital channel, it acts as a locomotive for
digital trends in the oil and gas industries.
It helps in bringing all the essential information to
customers as well as prospects across the world in a
cost-efﬁcient manner. Hence it is imperative to invest
and embrace emails in this area. Both the employees
and contractors must be adequately trained before
implementing these changes in the operations,
including every other relevant new technologies and
practice.
Email Fuels Digitalization in Oil & Gas Marketing Field
Unlike other marketing strategies followed
in the oil and gas industries, the email
marketing has a higher value because of
this feature. That is, you promote your
products or new services only if the
customers or prospects permit you to do so
through an opt-in option. Hence whether
your list is one thousand or one million, it will
be the most valuable list for your industries
journey towards success.
The utilization of email marketing in the oil
and gas segment can help you to yield the
maximum return on investment. It is one of
the best marketing channels to boost the
business growth through digitalization.
Most of the oil and gas industries have also
integrated this strategy into their business
to fuel their sales.
I. Permission Based Marketing II. Keeps Your ROI High

The analysts in almost every industry
including the oil and gas segment use
digital technologies to study the customer's
behavior pattern. Email being the
cost-effective digital channel, the industries
use it in the majority for this purpose. The
in-depth study on customers journey will
help these industries to execute the plans
as well as make changes to it accordingly.
The insufﬁcient integration of this
technology in your business operation may
lead to the gradual drop in your sales ratio.
You can use email in almost every device
that supports internet connection. Since
the oil and gas industries are moving
towards digitalization, the emails act as a
backbone to it. It can be a customer, vendor
or the employees in this industry; everyone
can utilize the power of email marketing at
ease. It acts as a 24/7 digital channel that
helps the oil and industry to boost its
revenue.
III. Analyze Customer Journey IV. Omni-Present Tool
Almost every industry use professional
business email because of its increased
security. The oil and gas industry can also
adopt the same to record the past
conversation with the clients and the
employees. Although there are multiple
tools for team management, tracking,
reporting, and delegation, industries still use
email today to delegate, enquire, report,
request and share the data in daily business
tasks.
Email has become the source of
communication for a social media platform.
With the help of the email data, you can
verify the users, and also send important
messages or notiﬁcation in the social
media. It helps you to build strong brand
value and also establish a great connection
with your customers. This platform helps
the oil and gas industries to digitalize
themselves with the support of its clients.
V. Private Communication VI. Social Media Connection

Today the Oil and Gas industry has made a drastic
change in their business operations. With the help of
digitalization, the enterprises could explore vast
opportunities to redeﬁne its margins. These
companies have faced several issues such as
dropping crude prices, time and cost overruns,
changing supply demands, climatic changes, and
many more. But now the oil and gas industries can
offer practical solutions through digitalization. It
tackles these challenges and provides the best
solution.
Implementation of Digital Technology in Oil & Gas Companies
Investment in Digital Technologies

Oil and gas industries can implement these technologies in their day-to-day business activities to
overcome the challenges and reap maximum benefit.
I. Mobile Technology
Like every other industry worldwide, the oil and gas
companies have also started investing enormously in mobile
technology for their daily activities. The usage of this
technology has improved the communication as well as the
performance of workflow. With the highly accurate recorded
data, it has helped to increase productivity. Also, you can
monitor the data in real-time and improve the safety of oil
and gas workers with the help of mobile devices. You can
easily integrate digitalization in this segment in the form of
smartphones, tablets or wearable devices.
II. Big Data
The oil and field industries generate a large volume of data in
a single day. Especially the modern offshore drilling fields
with 80,000 sensors are capable of producing 15 petabytes
or 15 million gigabytes of data in its entire lifetime. The
digitalization helps in handling as well as analyzing the big
data. Some studies have proved that almost 36% of oil and
gas industries have already invested in such tools.
III. Automation
The safety concerns have dropped a few practices in these
segments. Therefore, it is essential to utilize the digital
technology to maximize the revenue. Automation of some
processes will improve not only the efficiency but also safety
levels in the oil and gas field. Besides, it also helps the
workers in portfolio planning, identifying drill location, and
easy maintenance. A few oil and gas industries have utilized
drones to increase efficiency as well as labors safety.

IV. Digital Marketing
Most of the companies have already utilized digital
marketing to boost the revenue. Likewise, the oil and gas
industries have started using the same techniques to ease
their business operations. They use digital marketing to
identify and study the consumer's behavior pattern as well as
preferences. Also, it is used to manage the supply chains
more efﬁciently. According to a few studies, this tactic is said
to increase the revenue by 3% and lower the operational cost
by 10%.
V. 4D Seismic Imaging
The introduction of time-lapse dimension to the old 3D
imaging technique helps the operators to measure as well as
predict the changes in the reservoirs. It is said to increase the
upstream revenue by 5% and the recovery rate by 40%.
VI. Cyber Security
The advancement in the technology raised the threats of
cybersecurity along with it. Since all the information’s are
digitized and stored in the cloud or other servers, the chances
of being vulnerable to hacking have increased. In 2012, the
hack on Saudi Aramco had become the world’s biggest hack
with catastrophic effects. This hack is a reminder for every oil
and gas industry to safeguard themselves from
cybercriminals who attack your data for political or ﬁnancial
reasons. The proper implementation of digital technology in
this segment is said to lower the risk of hacking.

VII. Digital Customer Services
VIII. Block Chain
It is one of the innovative solutions in the oil and gas
industries for loyal customers. Instead of customers going to
fuel stations to reﬁll the petrol, there are a few digital
amenities that aims to bring these petrol stations to the
customers itself. For example, the hyperlocal mobile fuel
offerings provide this digital service to the customers. You
can also include other services such as maintenance
check-ups and tire pumps with these digital mobile fuel
station to increase safety for clients. Several Oil and Gas
incumbents such as Yoshi, WeFuel, and Mobile Fuel have
already embraced this model in their business operation
recently.
All the major industries started adopting Blockchain
technologies in their business operation. Now it is the time for
oil and gas companies to begin using this technology that is
proven to drive more opportunities. Key blockchain
opportunity in this industry includes supply chain, land
administration, ﬁnance, marketing, and inventory operations.
For example, some of the oil and gas companies started using
blockchain-powered smart contracts which is a self-verifying
as well as self-executing agreements that work autonomously
when engaging with their vendors and Engineering,
Procurement, and Construction (EPC) companies.

Conclusion
The oil and gas market started reinventing themselves to improve the efficiency as well as
overall productivity of their business operations. The development in the digital segment is
said to bring a massive benefit to these industries if appropriately implemented. It has got the
power to completely revolutionize the operations in the oil and gas industry like other sectors.
Since the oil and gas companies are still lagging behind in this advancement, the early
adopters are said to reap higher profits and resilience in both ups and downs.
Hence do not ignore your journey towards digital transformation if you do not wish to find
yourself left behind. The use of this technology such as sensors and automation in every area
such as upstream, midstream and downstream of the industry gives you the ability to collect
as well as interpret the data, and take necessary action towards lessening the risks involved in
this environment.

Blue Mail Media provides customized B2B email and mailing lists conﬁgured as per
industry, geographic regions, demographics, size of the prospective market and so on.
With a motive to support your sales and marketing teams in the lead generation
process, Blue Mail Media maintains a rich directory of decision makers across all
industries and provides marketers with complete access to information to reach out to
their prospects via emails, physical mails or telephone.
For more information
1 - 888 - 494 - 0588
sales@bluemailmedia.com
www.bluemailmedia.com
300 E Royal Ln # 127, Irving, Texas 75039
/Blue.Mail.Media/ /Blue.Mail.Media/
/+BluemailmediaInc/company/blue-mail-media
About Blue Mail Media

Oil & Gas Digitalization Path

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