DJ Waldow and Jason Falls discuss the power of incorporating Share With Your Network (SWYN) features within your email campaigns to increase reach, pinpoint key influencers/brand ambassadors, and grow your list.
Introducing the Analogic framework for business planning applications
SWYN (Share With Your Network): Email + Social
1. Blue Sky Factory Driving Email Marketing Performance 2010’s “It” Couple? Email & Social Media DJ Waldow, Blue Sky Factory Jason Falls, Social Media Explorer January 27, 2010 Twitter: #bsfwebinar Baltimore, Maryland
26. Why is SWYN Important? Makes your messages more powerful & effective Extends the reach of your emails Pinpoints influential brand ambassadors Grows your email database All the cool kids are doing it
55. The Future of Email + Social Email is not dead. Social is here to stay. Social forces better – more shareable – content. Move from basic SWYN to more advanced functionality. Social Media will quickly catch up to email marketing.
57. Connect with Jason and DJ jason@socialmediaexplorer.com @jasonfalls djwaldow@blueskyfactory.com @djwaldow
Notes de l'éditeur
Extend the reach of your emailsBy allowing subscribers to share your emails with their social networks, you’ll increase the reach of your message as well as overall brand awareness. More opens. More clicks. More conversions. Build your social media communityInclude “follow us” icons and incentives to join you on social sites (like Facebook or YouTube) in your emails. This provides subscribers with another channel to connect, network, and gather information from you. Pinpoint influential brand ambassadorsThe more you interact with your audience and provide them with valuable content, the more they will spread the love, sharing your emails with their friends as well as tweeting and blogging about you. Give them something to talk about and they will help market your company for you. Grow your email databaseAre your emails shareworthy? By providing good content and an easy mechanism to share your emails – Share with Your Network (SWYN) – their friends will have the opportunity to sign up and receive future messages from you. It’s that easy. Make your messages more powerful and effectiveGrow your email list with your social media fans and friends, and grow your social media communities with your email subscribers. The more you provide them, share with them, and talk with them, the more they will talk about you, validating your message. All the cool kids are doing itDon’t get left behind. Email is the digital glue of social media, and these two channels will make your 2010 marketing strategy and goals more effective. Do your research, get to know best practices, and dive in. It’s time to walk the walk.
Extend the reach of your emailsBy allowing subscribers to share your emails with their social networks, you’ll increase the reach of your message as well as overall brand awareness. More opens. More clicks. More conversions. Build your social media communityInclude “follow us” icons and incentives to join you on social sites (like Facebook or YouTube) in your emails. This provides subscribers with another channel to connect, network, and gather information from you. Pinpoint influential brand ambassadorsThe more you interact with your audience and provide them with valuable content, the more they will spread the love, sharing your emails with their friends as well as tweeting and blogging about you. Give them something to talk about and they will help market your company for you. Grow your email databaseAre your emails shareworthy? By providing good content and an easy mechanism to share your emails – Share with Your Network (SWYN) – their friends will have the opportunity to sign up and receive future messages from you. It’s that easy. Make your messages more powerful and effectiveGrow your email list with your social media fans and friends, and grow your social media communities with your email subscribers. The more you provide them, share with them, and talk with them, the more they will talk about you, validating your message. All the cool kids are doing itDon’t get left behind. Email is the digital glue of social media, and these two channels will make your 2010 marketing strategy and goals more effective. Do your research, get to know best practices, and dive in. It’s time to walk the walk.