Today’s digital marketers are savvy but they can only make an impact so far as their organization and technology tools allow. Tommy Lamb, a retention marketing executive with brands like Lucky, BCBG, DermStore and Teleflora, has successfully achieved measureable impact in his email programs because of his ability to take meaningful action on the behavioral data at his fingertips. In this webinar, Tommy will tell us his personal story of smashing through organizational roadblocks and establishing easily-integrated technology at three high-profile retail brands, leaving a pile of ROI in his wake.

1. RINSE + REPEAT: HOW ONE
EXECUTIVE SUCCESSFULLY
REVAMPED 3 EMAIL PROGRAMS AT 3
BRANDS
PRESENTATIONBY
Tommy Lamb, Director, Loyalty and Retention, Teleflora
Claire Yale, Client Success Manager,Bluecore

3. 8of 10
marketers are changing
the way they buy
technology to some degree

4. Organizational
Roadblocks
CHALLENGE

5. Threetriggers-48hours
181 Relaxed Straight is still waiting for you…
Abandoned Cart Product Abandonment Category/Search
Abandonment
Batik Flowers Top and more… Looking for products like Baseball Henley?
Benchmark Averages
40% More Incremental
ConversionsThan Abandon Cart

6. Lucky Brand - Triggered Email Metrics
43%
Open Rate
10%
Click-throughRate
40%
More IncrementalConversionson
Category/Search Abaondment

8. Countering
Existing Beliefs
CHALLENGE

9. 66%
of marketers are planning on
making data-centric marketing
investments in 2016

10. Threetriggers-9days
You forgot something…
Abandoned Cart Product Abandonment Category/Search
Abandonment
Accessories we think you’ll love. Like what you see?
BCBG eMAIL REVENUE
Triggers represent 25% of all
email revenue generated
with only 8% more volume

11. BCBGMAXAZRIA - Triggered Email Metrics
36%
Open Rate
10%
Click-throughRate
25%
Of All Email
Revenue Generated

12. takeaways
• Use customer behavioral data to speakdirectly
to your customers
• Important to select solutions
that do not require a myriad of resources to
stand up and support
• Make sure new tech works seamlessly with your
existingstack
• Find advocates withinyour company

14. Productnotifications
Back In Stock New Merchandise
We have your favorites back in
stock.
This Just In!
See the Latest We Know You're Going to Love.

16. 83%
of marketers are investing
in automation technology to free
their time to focus on revenue-
producing activities

19. postpurchase
Touch 1 Touch 2
Blooms To Make YouSwoonFree Delivery on Your Next Bouquet
- Multi-touch approach
- Dynamic offers
- Ask for a review
- Different template

20. Teleflora - Triggered Email Metrics
200%
Increasein CVR
43%
Decrease In Opt-Outs
$0.91
RPE

21. takeaways• Challengeexistingbeliefs
- the data does not lie!
• Catalogy Dynamicsshould
be used in conjunction with Customer
Behavioral data
to increaserelevancy
• Broadcast sendsdon’t need
to be batch-and-blast.
• Get creative with classictriggers

22. QUESTIONS?