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My Records are a Mess – Why?
3/23/2011
How Did I Get Here?
•   Monthly – or Interim Reporting:
    •   Emphasis is on TIMELINESS not ACCURACY


•   Annual Reporting:
    •   Emphasis is on ACCURACY not TIMELINESS


•   Biggest Cause of Problems – meaning ‘bad financials’
    •   Emphasis on accuracy – people spend too much time in the weeds
    •   No emphasis on anything – meaning nobody is actually reconciling or closing anything
    •   Desire to go backwards to be ‘accurate’
    •   No analytics
    •   Bad starting point (not reconciling to annual financials / tax returns)



                                                                                               2
The Basics
•   Every good ‘controller’ (whether you are the CFO filling the controller
    role, the owner filling the controller role, or an external service
    provider) should have a schedule.
    •   Daily (sales, COGS depending on nature of the business)
    •   Weekly (bills, routine transactions such as payroll)
    •   Monthly – Close the Books!


•   Take a ‘Balance Sheet’ approach, not an ‘Income Statement’
    approach (but don’t forget the income statement)




                                                                              3
Basic Routines
•   Daily
    •   Enter sales, point of sale system cost of goods sold
    •   Receive payments
    •   Check bank accounts / credit card accounts for odd transactions
•   Weekly
    •   Enter / relieve payroll transactions (e.g. accrued wages, payroll taxes – assuming weekly payroll)
    •   Enter bills
•   Bi-Monthly
    •   Pay bills
    •   Update WIP schedule
•   Monthly
    •   By 5th of the month – reconcile against physical inventory counts and internal balance sheet balances (e.g. billings
        in excess, work in process); perform cursory review of P&L
    •   By 10th of the month – reconcile each balance sheet account (e.g. reconcile cash, reconcile loan balance /
        principle, reconcile to physical inventory counts)
•   Designed to eliminate redundancy / duplication of effort
•   Everyone pitch in to fill gaps that currently exist


                                                                                                                               4
Basic ‘No Nos’
•   Negative Asset and Liability Accounts
•   Negative expenses (unless explainable by a credit – emphasis on
    timeliness)
•   Significant other income / expense items
•   Loan payments include principle and interest
•   Auto loans booked to ‘vehicle expense’
•   Owner distributions (including tax distributions) on P&L
•   Expensed assets (look in repair / maintenance)




                                                                      5
Advanced Routines
 •   Weekly
     •   Calculate basic key metrics (e.g. A/R days, gross margin, sales / cash trends)
     •   Perform accruals (e.g. pre-paids)
     •   Book inter-company transactions (e.g. unpaid rent)

 •   Monthly
     •   By 5th of month – analytics
           • KPIs
           • Evaluate P&L for ‘issues’ (variances from budget, variances from prior year)
           • Evaluate and explain variances
           • Recommend corrective actions

 •   Advanced ‘No Nos’
     •    ‘Missing’ transactions (e.g. routine transactions that aren’t there, like incorrectly
          booked rent, insurance payments)


                                                                                                  6
What Can You Do?
•   Insist upon a monthly packets (or produce one – if you’re it)
•   Come up with five to eight KPIs that help you run the business –
    demand that these get produced every month
•   If you don’t like doing it – get some help (but use guidelines below to
    budget what you should expect to pay)
•   Don’t discount the time / cost involved – but if you demand excellence
    you’ll see the results
    •   $1m - $3m – likely a ¾ to full-time job including all bill paying
    •   $3m - $5m – likely need a part time assistant or ‘help’ (receptionist multi-task) if any
        advanced moves are going to take place.
    •   $5m - $10m – 2 to 3 person team and likely someone in the more advanced role of
        experienced controller or CFO (good CFO – handles banking relationships, heavy
        controller / light CFO can prepare everything so that you can manage bank
        relationships)
    •   $10m and up – team approach



                                                                                                   7
Why Should You Care?
1. More likely to detect problems in the business as they are occurring


2. More likely to detect / prevent fraud


3. Lower your tax compliance bill


4. More reliability with lenders / finance partners


5. PEACE OF MIND!




                                                                          8
Questions?




             9

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My Records Are A Mess - Why?

  • 1. My Records are a Mess – Why? 3/23/2011
  • 2. How Did I Get Here? • Monthly – or Interim Reporting: • Emphasis is on TIMELINESS not ACCURACY • Annual Reporting: • Emphasis is on ACCURACY not TIMELINESS • Biggest Cause of Problems – meaning ‘bad financials’ • Emphasis on accuracy – people spend too much time in the weeds • No emphasis on anything – meaning nobody is actually reconciling or closing anything • Desire to go backwards to be ‘accurate’ • No analytics • Bad starting point (not reconciling to annual financials / tax returns) 2
  • 3. The Basics • Every good ‘controller’ (whether you are the CFO filling the controller role, the owner filling the controller role, or an external service provider) should have a schedule. • Daily (sales, COGS depending on nature of the business) • Weekly (bills, routine transactions such as payroll) • Monthly – Close the Books! • Take a ‘Balance Sheet’ approach, not an ‘Income Statement’ approach (but don’t forget the income statement) 3
  • 4. Basic Routines • Daily • Enter sales, point of sale system cost of goods sold • Receive payments • Check bank accounts / credit card accounts for odd transactions • Weekly • Enter / relieve payroll transactions (e.g. accrued wages, payroll taxes – assuming weekly payroll) • Enter bills • Bi-Monthly • Pay bills • Update WIP schedule • Monthly • By 5th of the month – reconcile against physical inventory counts and internal balance sheet balances (e.g. billings in excess, work in process); perform cursory review of P&L • By 10th of the month – reconcile each balance sheet account (e.g. reconcile cash, reconcile loan balance / principle, reconcile to physical inventory counts) • Designed to eliminate redundancy / duplication of effort • Everyone pitch in to fill gaps that currently exist 4
  • 5. Basic ‘No Nos’ • Negative Asset and Liability Accounts • Negative expenses (unless explainable by a credit – emphasis on timeliness) • Significant other income / expense items • Loan payments include principle and interest • Auto loans booked to ‘vehicle expense’ • Owner distributions (including tax distributions) on P&L • Expensed assets (look in repair / maintenance) 5
  • 6. Advanced Routines • Weekly • Calculate basic key metrics (e.g. A/R days, gross margin, sales / cash trends) • Perform accruals (e.g. pre-paids) • Book inter-company transactions (e.g. unpaid rent) • Monthly • By 5th of month – analytics • KPIs • Evaluate P&L for ‘issues’ (variances from budget, variances from prior year) • Evaluate and explain variances • Recommend corrective actions • Advanced ‘No Nos’ • ‘Missing’ transactions (e.g. routine transactions that aren’t there, like incorrectly booked rent, insurance payments) 6
  • 7. What Can You Do? • Insist upon a monthly packets (or produce one – if you’re it) • Come up with five to eight KPIs that help you run the business – demand that these get produced every month • If you don’t like doing it – get some help (but use guidelines below to budget what you should expect to pay) • Don’t discount the time / cost involved – but if you demand excellence you’ll see the results • $1m - $3m – likely a ¾ to full-time job including all bill paying • $3m - $5m – likely need a part time assistant or ‘help’ (receptionist multi-task) if any advanced moves are going to take place. • $5m - $10m – 2 to 3 person team and likely someone in the more advanced role of experienced controller or CFO (good CFO – handles banking relationships, heavy controller / light CFO can prepare everything so that you can manage bank relationships) • $10m and up – team approach 7
  • 8. Why Should You Care? 1. More likely to detect problems in the business as they are occurring 2. More likely to detect / prevent fraud 3. Lower your tax compliance bill 4. More reliability with lenders / finance partners 5. PEACE OF MIND! 8