The future of content marketing is upon us! This talk was delivered at Kaizen's Future of Content Marketing event based upon a larger whitepaper Kaizen created looking into the future of content.
33. https://www.kaizen.co.uk@kaizen_agency https://www.kaizen.co.uk@kaizen_agency
Which Medium to Use
Live Video VR/AR 360 Native Ads
+Low Budget
+Instant engagement
+High engagement
+Direct impact on
conversions
+Product-focused
+Combines with other
mediums
+Humanising
+Reach wider
audience
-Require large social
following
-High investment
-Alienate those without
hardware
-Tempting gimmick
-Becoming well used -Not for quick wins