My presentation at PR Forum 2011

1. [NEW] PR BRIEF
FACING THE MARKET CHALLENGES / PR FORUM /
MARTIE 2011

2. “old school” brief : I want
image.

3. PR used to be “nice to
have”. The client did it
because he had money.
The agency did it for the
money.

4. Linking
Market challenge:
communication briefs
to business objectives.

5. (1)
Challenge for the agency:
Better integration of
digital communication
and (2) focus on
Brand PR

6. Smarter
Challenge for the client:
briefs: simple and clear
objectives, with impact
on business issues.

7. What is PR
Need to think:
best at? What kind of
problems can PR solve?

8. EXAMPLE
(A SIMPLE ONE)

10. A lot of
Business problem:
buyers from organic
search.

11. Think and do things
Brief:
that will generate links
to buybooks.ro