The document discusses the concept of cultural latency, which refers to the time it takes for new ideas or trends to spread throughout a culture. It provides several links to articles about how decreasing cultural latency, such as through the internet and social media, allows trends and marketing campaigns to spread more quickly on a global scale. This compressed diffusion of information across societies has impacts on business, advertising, and culture itself.

5. http://farisyakob.typepad.com/blog/2009/04/the-cultural-impact-of-decreasing-latency.html

9. http://www.fastcompany.com/blog/faris-yakob/technology-strategy/cultural-latency

10. http://www.cakegroupnyc.com/blog/2010/07/16/diminishing-cultural-latency-and-old-spice/ http://www.bogdanabutnar.ro/latenta-culturala-in-advertising-cultural-latency/

17. http://www.newsweek.com/2007/08/15/why-i-love-it.html

19. finally