DobryTel Campaign Launch
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DobryTel asked Bohemia Amsterdam to help launch their new double phone number simcard service for Polish people who live and work in the Netherlands and/or the UK.
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DobryTel Campaign Launch
- 1. B2C Campaign Case DobryTel Launching Campaign Client Personnel: Frank Rikken Jan-Peter de Quartel Bohemia Personnel: Marco de Boer Kyra Roest Jakub Zańczak
- 2. Situation DobryTel is a smart mobile solution developed by and for Polish people who work and travel between their home country and (either or both) the UK and the Netherlands.
- 3. Target • Create awareness of DobryTel. • 10% market penetration in one year. Target Group Polish workers in • the UK (> 500.000) • the Netherlands (>150.000)
- 4. Strategy Because of the local rates between UK, the Netherlands and Poland you simply forget the borders. Using DobryTel feels like calling your husband at work, your friend in the next village or your neighbor. Chit-Chat becomes a habit.
- 5. Concept We bring Tomek, the cartoon brand figure, alive along with his friends in a cartoony landscape. Tomek and his girl in Poland can’t stop calling each other. It just feels like home.
- 6. Media • Movie clips • E-mailings • Banners • Page Take-Over • Advertorial • Sponsored links
- 7. Visuals Media Making of... Online Commercial Banners Splash Page Newsletter
- 12. Clip 1: Right moment Tomek calls his girl every day. This time he calls at the right moment.
- 20. Results The campaign launched December 1, 2012.
- 21. Special Thanks To... Jakub Zańczak (Copy & Creation) Filmgasten (Direction & Film)
- 22. Brand While You Can. For more information: Hugo Kalf hugo@bohemiaamsterdam.com Kyra Roest kyra@bohemiaamsterdam.com Bohemia Amsterdam Sint Pieterspoortsteeg 23a 1012HM Amsterdam, Netherlands +31 [0]20 42 33 555 bohemiaamsterdam.com