The document discusses trends observed across local government websites from June 2016 to June 2017. On average, homepages increased 305kb in size and page speed scores decreased by 5 points to around 60. Fewer sites used complex mega menus for navigation, opting instead for more direct page links and simpler navigation. The use of email popups on sites is discussed, noting they can disrupt users and feel intrusive. Creating user accounts on sites should give people a clear reason to sign up. Finally, the document suggests sites should make election information and polling station details very clear given high mobility rates.

1. Localgov website
trends

2. Pagespeedy
http://jumoo.uk/speedy/

6. Capturing monthly
changes

7. New LocalGov Sites - june 2016 to june 2017

9. 305 kb Larger
Average homepage is now 2,133kb

10. A ‘bit’ slower
Page speed scores are now around 60
down 5

11. How do you know they are ‘new’ ?

12. Trends

13. Three main site types

14. Fewer “mega” menus - more direct page nav.

15. Simpler Nav - makes for easier integrations

16. Email Popups

18. Popups - break flow
Disrupts what a person came to do
Makes it harder for people to orientate themselves on the site
Send a message to your user.
Can feel spamy & like ads *and users hate modal adds more than any other type
Consider
● Not thrusting the email signup in people's’ faces
● Asking people to sign up later on maybe once they have completed their
task

19. My
Why? Accounts

21. My Account - Giving people a reason.

22. gov.uk design patterns

23. https://www.gov.uk/service-manual/design/

24. https://www.gov.uk/service-manual/design/

25. https://www.gov.uk/service-manual/design/

26. Content and services

27. In some cases design is still covering for content and service issues.

28. Election Special

29. What election?

34. It's not hard - simple clear pointers on page

35. polling stations

39. Earn your vote!

43. 2.85 million people move
between local authorities
each year
People move

44. Over 5 million people will
have moved house since the
2015 election
And people don’t remember where things where two years ago.

47. Consider now what you will do for
the next election….

48. jumoo.uk/speedy