Bold Kiln - Our Portfolio

Assisting
startups of all
sizes with
information,
services, tools
and funds.
BOLD KILN

Information Services
Angel
Investment
Co-workingProducts
We have been curating
and creating content from
the startup ecosystem -
tools, templates, a weekly
journal with actionable
content, information
about investors, etc. The
idea being, startups
should get whatever
information they need, all
on one platform.
Helping potential
entrepreneurs flesh
out ideas, from a start-
up to a growing busi-
ness - company regis-
tration, figuring com-
pliances, connecting
with mentors, product
design and develop-
ment, marketing, gain-
ing access to funds.
OperatorVC, a new
angel fund invests
in early stage
companies, that
have built an MVP
and have demon-
strable traction.
We weigh teams,
economics, market
potential and trac-
tion, highly.
"Plug & play co-working
space at Sector 10,
Noida.
Individuals & teams - all
welcome. Affordable +
complete w/ key
amenities (AC, WiFi,
Shower, ...), pet friendly,
well stocked bookshelf
and more."
We work on
building products
where we see the
opportunity to
build a product
that can address
a key need gap
for startups and
add value to
them.
We will
help
you with
What we do.
BoldKiln Services LLP

What we do > Information
Information
A curated journal filled
with articles, essays,
links to presentations,
videos etc - actionable
for the entire ecosys-
tem - emailed to you.
Startup Weekly
Startup news,
summarized
by our editors,
in bite sized
chunks -
absolute no
nonsense
stuff.
News
A collection
of tools and
repositories
which are
helpful for
entrepreneurs
when starting
up.
Tools
A crowd-sourced
blogging platform to
share different sto-
ries as well as softer
aspects which are
often overlooked
when running the
startup race.
Pen
Know How
Actionable presenta-
tions, articles, videos,
and infographics to
help entrepreneurs
take the right deci-
sions at various steps
of their life-cycle.
A curated list of inves-
tors from various
sectors with differing
ticket sizes to help
entrepreneurs get a
holistic view of the
funding scene in India
without providing
email-ids to avoid
spam investors.
Investors Templates
Repository of docu-
ments and templates
which are usable by
young startups at a
single place -
employee joining
handbook, business
plan template, etc.

What we do > Information
2015
A curated newsletter delivered to your email ﬁlled with articles, essays, links to presentations, videos etc which is
a set of actionalble content for the entire ecosystem. Catering to everyone from a new entrepreneur to
employees of startups to investors, this newsletter aims to build a certain value inthe ecosystem.
In the current version, we also feature startups looking to hire, candidates looking for jobs, startup-relevant
events, workshops, and training sessions running in diﬀerent cities, along with tools and templates that might be
helpful in your day to day functioning.
bit.ly/TheStartupWeeklySubscribe :

Services
Digital Marketing
Strategy and execution support across:
Social Media Management
Content Marketing
Online Advertising (Social Media / Google
Ads etc.)
Integrating Oﬄine & Online Campaigns
Inﬂuencer and Community driven campaigns
Fund Raising
Pitch preparation
(creation / guidance on ppt, emails,
valuations etc.)
Facilitating access to investors and
mentors
Select cases – actual support in
fundraising & investor conversations
Accounting, Legal
& Related
Initial Setup: Incorpora-
tion, Bank accounts setup,
Company Policies etc.
Ongoing compliance,
contracting and account-
ing requirements
Design and
Development
Design right from
wireframing to detailed
graphic design.
Full stack development
across Android, iOS
and Web platforms.
What we do > Services

What we do > Products
Products
Desk
Co-working spaces to search from,
browse through, and book for you
and your team. Also add free spaces
you know of, to share with others.
The Digest
Business news, summarized by
(smart) humans, delivered to you
through an app.
The Digest
Business news, summarized
by (smart) humans, delivered
to you through an app.
WiFi Café
App that helps you find a
WiFi enabled café to work
and conduct meetings at.
WiFi Café
App that helps you fi
WiFi enabled café to
and conduct meeting
find a
to work
ngs at.
Reach
Social Media Marketing tool to
help startup teams manage
their brand across platforms.Reach
Social Media Marketing tool to
help startup teams manage
their brand across platforms.

What we do > Co-working
Affordable
Fun
Co-working
At INR 4k / seat /
month, all inclusive,
deﬁnitely aﬀordable to
teams and individuals
alike.
Pantry
Library
Games
Facilities
Plug & Play
Just get here, and get
to work. All facilities
you need are avail-
able and part of the
package.
We work hard. Play
hard.
It’s a fun environment
& we have entertain-
ment.
Noida
We’re at Sector 10,
Noida. 10 mins from
the Metro. 4 red
lights from the DND
exit.

Plug & play co-working space at Sector 10, Noida.
Individuals & teams - all welcome. Aﬀordable +
complete w/ key amenities (AC, WiFi, Shower, ...),
pet friendly, well stocked bookshelf and more.
Co working Space

Angel
Investment
What we do > Angel Investment
Angel - Seed Stage fund
We typically invest between INR 5-20L, at a stage when the round is
~INR 1-4Cr.
Investment Thesis
We’re a sector agnostic fund, and look at startups across spaces. We
look at startups that have an MVP built with some traction to show for it.
We weight the following parameters highly in our investment decisions:
Team, Traction, Unit Economics, Size of Opportunity
Contact
Get in touch with us at team@operatorvc.com
We invest via our partner angel fund OperatorVC

Design Process
Initial Brief Release
Secondary Brief
for Clarification
Wireframing and Design
To get an idea of what the
app/website is going to be.
The major problems to be
addressed are laid out. In the
first brief we get an tentative
idea of how much time will be
taken by the app/ the website.
For about 15 days
or so the app is
tested and refined
for release in the
iOS and Android
market and then
released.
Initial bones of the application. Here
we finalize the structure and frame-
works of the application. It can take
one to one and a half months. After
this the design is finalized. The color
schemes, the content, admin panel
etc. everything is decided upon.
Development
Solidifying all the
smaller details,
listing everything
that will be
needed this
includes the
design criterion.
The Development Phase starts with the
back-end structuring, i.e. database
creation, which runs parallel to design
finalization. This is followed by the
Front-end development in which the
design is actualized. This process can
take about a month or so.

TESTIMONIALS
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Saurabh Kaura
Founder & CEO, All Starz
Bold Kiln has done an excellent job of building the technical
and operational framework for our app. They have worked
tirelessly to bring our vision to reality and have largely stuck
to their committed delivery schedule despite a number of
technical challenges in developing the app. I highly commend
them for maintaining strong channels of communication and
ensuring that they keep their clients' speciﬁc needs and
requirements at the forefront every step of the way.
APPDEVELOPMENT Testimonial > All Starz

Pravin Dhake,
Founder, Athlos
Bold Kiln has been instrumental in designing and executing our social media
and content strategy. They have been flexible and patient in understanding
our brand ethos and philosophy. In doing so, they’ve helped us build an or-
ganic community of followers with great engagement on Twitter. By creating
engaging content which aligns with our brand values, Bold Kiln has become a
key partner in helping us build brand Athlos. They have also helped us reach
consumers through various collaborations and offline initiatives thereby
adding value to our brand. We would definitely recommend Bold Kiln to
anyone who is looking for a strategy partner for Social Media and Content.
DIGITALMARKETING Testimonial > Athlos

The Bold Kiln team has been doing a spectacular job
managing our Twitter presence. Our followers
increased by 200 in two months and our engage-
ment levels have increased phenomenally as well,
increasing the overall visits to the site. More impor-
tantly - they are enabling us to reach pet parents in a
targeted manner, and are engaging them in conver-
sation and helping DogSpot.in forge relationships
and build a community!
Kudos to the team.
Rana Atheya,
Founder & CEO, Dogspot.in
DIGITALMARKETING Testimonial > Dogspot

The team at Bold Kiln has been very helpful in various
facets of our business. Our expertise has largely been
tailoring and suits manufacturing.
Right from helping us draft a business plan and ﬂeshing out
our business model canvas to setting up our portal, from
creating a marketing plan to an investment pitch deck.
Bold Kiln has been the perfect partner for us to get from
being an early stage startup to growing and generating
revenues.
Puneet Gulati,
Co-Founder, Cuﬀ Parade
DIGITALMARKETING Testimonial > Cuff Parade

From the outset the team at Bold Kiln has been extremely
supportive and enthusiastic about working with our Startup.
Though we are a very small company, they have focused a
lot of time and eﬀort into managing our marketing
campaigns and following up with us with all the updates.
It has been an amazing experience collaborating with them
and I am conﬁdent in their ability to deliver.
Testimonial > CliquePrep
Sebastian Zacharias
Founder, CliquePrep
DIGITALMARKETING

PITCHCOLLATERAL Testimonial > The Gourmet Box
Himanshi Vora
Co-founder, The Gourmet Box
Bold Kiln did an amazing job in helping us create a strategic
roadmap for the growth of our company during the process of
making a pitch deck. They not only helped us in getting our
plans and goals on to the deck but they also sat with us one on
one to help us understand the direction and long term
implications of our roadmap. Their grip on investment
pre-requisites and the market in general gave us a fresh
perspective and helped us shift our focus in the right direction.

Testimonial > Pollies
Technology is my arch nemesis. I can think of things to do but I need some-
one who is tech savvy in order for my ideas to actually be implemented. In
one such moment, when I was lost and dazed, a friend recommended Bold
Kiln. Both the founders, Abhishek and Ankit were lifesavers for me. I told them
what I was thinking and they were totally on board with the idea! I didn't even
have to explain twice, I got tips from them on how to make implementation
better, how it would work, how it could be more user friendly. They even con-
nected me to others who could help. All in all. it's been wonderful working
with people who understand your product and try to help you see your vision
become a reality. Bold Kiln is such a winner and so are both these guys!
Natasha Adlakha
Pollies
WEBDEVELOPMENT

Testimonial > SanginiWEBDEVELOPMENT
After having spent quite a lot of time and money with other vendors, I was
recommended Bold Ware by a friend as an outsourcing partner. I had to have
a multi-level multi user CRM-ERP and a customer facing mobile responsive
web app. With detailed requirement gathering, the team's analysts even
visited our oﬃce (in another city) to understand the operations in entirety and
got down even the minutest detail in as much depth as possible. This was
ﬁnally converted to a system for all of us and we are quite pleased with their
service delivery, speed and quality. Would recommend Bold Ware to
everyone who is creating a product for their business.
Avinash Kumar
Sangini Matrimony

Team Bold Kiln has been very helpful in working on this project.
From adhering to deadlines to creating interesting designs to even helping
on ideating the product, team Bold Kiln has been a really good partner for us
in our technology end. We highly recommend working with Bold Ware for any
such projects.
Shantanu Verma
Go Buzzinga
Testimonial > Go BuzzingaAPPDEVELOPMENT

Bibek Samantaray
Ubermatch
Bold Kiln has been really exceptional in understanding the
requirements and delivering the project which was required.
The project was developed within timelines while keeping our
company design and development guidelines in place. They
have been thoroughly professional and I'd highly recommend
them to anyone else in requirement of their services.
Testimonial > UbermatchAPPDEVELOPMENT

MOBILE
APPLICATIONS

Mobile Applications
Ubermatch
All Starz
Night Observer
Go Buzzinga
Halo
The Digest
WiFi Cafe
Where and When
Appcop

Mobile Applications > Ubermatch
2016
Design
Wireframing
Android
Development
Uber after having been around for ~ 3 years in India
started facing the problem of having too many reg-
istered drivers without cars on their platform and
various partners without any drivers to drive their
cars. They wanted a solution where their partners
could connect with potential drivers to be hired and
vice versa. This is to be used as an internal applica-
tion / tool. The solution they required is an easy to
use solution to connect the two parties with Uber
maintaining the backend. We thus created an app
for them called Uber Match.

Mobile Applications > All Starz
2016
Design
Wireframing iOS
Android
Development
AllStarz is an app designed for socialising within the
sports community. One can create sporting
communities and teams which are geolocation and
sports based. Individual player proﬁles with various
aspects of their capabilities also make this exciting.
The app is built on native platforms for iOS and
Android both with heavy focus on Media.

Mobile Applications > Night Observer
2015
Design
Wireframing
Android
Development
iOS
Night Observer is night life events discovery and
bookings app. Details about individual venues,
events, event booking, performing artists etc. are all
to be found on this platform. Developed on native
platforms, this has been developed for Android and
iOS both. It has notiﬁcations, geo based
discovery as well as inclusion of an SMS gateway.
There is also a custom made CMS for the same with
a promotional launch website.

Mobile Applications > Go Buzzinga
2015
Design
Wireframing
Android
Development
Go Buzzinga is a geo based events and social dis-
covery platform. We work with them on a retainer
model as the technology team. We have developed
their Android app as well as the entire back-end for
the same. The back-end is built on PHP and MySQL.
The iOS app would be built soon.
Key challenge was to assess the analytics on a
regular basis to gain more downloads.

Mobile Applications > Halo
2016
Design
Wireframing
Android
Development
Halo is an app with the belief that humans have an
innate feeling to help each other. As a communication
medium, Halo helps in connecting people in realtime
basis their location who require help and those who
want to provide help in various facets.
This can be across getting a lift, solving a problem,
help across the city, or just any other random need.
Halo is being created on Android with a backend
CMS on PHP.

Mobile Applications > The Digest lite
2016
Design
Wireframing
Android
Development
A no-frills news app for startups, entrepreneurs and
businesses. This has no sports, entertainment or
political news. An easy to use intercafe for quick
reading and accesibility. The Digest Lite is a lighter
version, running in the form of a persistent
notiﬁcation bar, displaying news headlines on your
android phone. A simple click takes you to the
source and you can read th entire news. The ﬁrst
version of the app was built as a native app while
the newer one is being built as a hybrid one on
AngularJS and Phonegap.

Mobile Applications > WiFi Cafe
2014
Design
Wireframing
Android
Development
WiFi Cafe is our in-house product to discover cafes
with wifi for executives and people who want to
work from cafes. Built on Native Android, the app's
wireframe, design and development were all
carried out in-house. The idea was to help
professionals, entrepreneurs-on-the-go to find a
place quickly to work, schedule meetings and just
find wifi to work. This was one of the first apps to be
released by Bold Kiln.

Mobile Applications > Where And When
2016
Design
Wireframing iOS
Android
HybridDevelopment
Where and When is a platform for sports enthusiasts
to connect with other sportspersons and venues
around them. With the inﬂux of so many sporting
fraternities as well as teams and academies,
Where and When acts as a discovery as well as a
communication platform between sportspersons
and sports teams. It also has recordkeeping and
scheduling mechanisms for upcoming events.

Mobile Applications > Appcop
2014
Design
Wireframing
Android
A security based app for ﬁnding virus, malware and
spamware threats in Android phones. We worked
with the App Cop team to create their wireframes,
designs and then code the front end of their app.
The back-end was being coded by their in-house
team and is currently under process.
The challenge with the app was ﬁguring out the
right colors and designs because the impact of
colors in gaining someone's trust for such an app is
crucial.

WEBSITES

Websites
Firmloop
Sangini
Classmatrix
Modaﬁnilbox
The Cheesecake Project

Website > Firmloop
2015
Design
Wireframing
Development
Wordpress
Responsive
Firmloop is an end-to-end process management
tool that helps businesses track key metrics at one
place - HR and client relations to ﬁnance and
project management.

Website > Sangini
2016
Design
Wireframing
Development
Wordpress
Responsive
A complete consumer facing Marriage Portal and
Marriage Bureau managing system.
Built on Java at the backend and HTML/CSS at the
front end, this is one of the most complex systems
we are building currently. It has customisable user
roles and every aspect can be customised by the
users.

Website > Classmatrix
2014
Design
Wireframing
Development
Wordpress
Responsive
Classmatrix is a learning outcome measurement
tool that helps teachers track the true learning each
student has undergone and the skills he/she has
acquired.

Website > Modaﬁnilbox
2016
Design
Wireframing
Development
Magento
Responsive
A complete consumer facing E-Commerce website
to sell medicines. We designed the website from
scratch as to give the best possible user experience
with a perfect load time of 1.5 seconds. This is an
E-Commerce Portal built on Magento at the
backend and HTML/CSS/JS at the front end, this is
one of the complex systems we are currently
building with an order management and tracking
system, Bitcoin/card payment gateway and a
multi-currency conversion system.
Modafinilbox

Website > The Cheesecake Project
2016
Design
Wireframing
Development
Wordpress
Responsive
A portfolio of a candid wedding photographer Stuti.
She wanted a website that while highlighting the
best of her work, could also capture and store all of
her work, retaining character and spirit of each
couple she worked with.

SOCIAL MEDIA

Social Media
HEAL Institute
New Delhi Marathon
Venture Foundry
Sahapedia
Smartivity
Beauty Source
Cosset
AstroBuddy
Law Simple
BeatMySalary
Drools
Ride to Light
TestCafe
Jugnoo
SID Hospitality
Athlos
CuﬀParade
Cuppalove
Servify
Clique Prep
Grex
Lifeboat
Dogspot
myHQ
Wealthy
Allstarz

2016
Social Media > HEAL Institute
The HEAL Institute is India's
first Sports Medicine,
Performance Enhancement
and Injury Management
Institute. Founded by
Shayamal Vallabhjee in 2012
to promote a healthy, active
lifestyle through the
empowerment & education
of the therapist & patient.
We managed strategy creation, ideation and execu-
tion of digital presence for HEAL across social media
platforms - Facebook, Twitter and Instagram across
the content, creatives and other aspects of work.
We managed regular ad spends across platforms
focused on generating leads, driving walk-ins and
building brand awareness, both in the form of
specific campaigns as well as ongoing regular ads.
HEAL has seen a significantly higher awareness in
runner and fitness communities, from our efforts.
TwitterStrategy
Execution
Creatives
Ad Spend
Twitter
Facebook
Instagram

2016
Social Media > New Delhi Marathon
The first edition of a
marathon being held in
Delhi, with the highlight
that it was the first
event to have a full
marathon distance in
Delhi.
We managed the social media outreach effort for
NDM on Twitter and Facebook. The focus was on
driving awareness about the event, building the
brand (given this would be a yearly event), and
getting registrations across categories for the event.
The organisers also wanted to specifically highlight
certain aspects of the marathon - inclusiveness
(participation of physically challenged people, etc.),
across communication - via twitter chats, etc. which
we conducted.
Strategy
Execution
Creatives
Twitter
Facebook
Instagram

2016
Social Media > Venture Foundry
Venture Foundry is an
incubator-like business
that creates new
businesses that address
mass market India
opportunities using
digital technology.
The objective was to build an engaged community
comprising of people from the startup ecosystem
and early adopters. With this brief, we focused only
on Twitter. At a tactical level, we shared high quality
content that would be valuable to this audience and
worked on driving conversation through polls,
controversial discussions etc. to engage them.
The business intent was to have a captive engaged
audience to conduct initial dipstick surveys to inform
the product ideation and development process.
TwitterStrategy
Execution
Creatives

2016
Social Media > Sahapedia
Sahapedia is an open online
resource on the art, culture
and heritage of India. “Saha”,
Sanskrit for “together with”, is
an invitation to explore
together the richness of our
cultural landscapes.
At Sahapedia, you can read
articles, watch videos, listen to
interviews, and browse image
galleries.
We managed their presence across Twitter,
Facebook and Instagram. Working on the ideation,
the strategy as well as the execution, the objective
was to build the brand and awareness about
Sahapedia, engaging with the audience to talk
more about the initiative and the curated content.
One of the key eﬀorts was also to drive people to
contribute to Sahapedia.
Our scope of work was across content, creatives
and managing ad spends.
Strategy
Execution
Creatives
Ad Spend
Twitter
Facebook
Instagram

2016
Social Media > Smartivity
Smartivity came out of the
struggle that parents
experience trying to spend
quality time with their kids.
Smartivity activities are
collaborative arts, craft
and science based
projects that make your
kid smarter.
Facebook, Instagram and LinkedIn. Working on the
ideation, the strategy (within their broad guidelines)
as well as the execution, the objective was to
establish Smartivity as a brand of educational toys
that were scientiﬁcally researched and created, and
to highlight the aspects of new age technology.
and managing ad spends. We also kickstarted their
brand ambassador programme, onboarding parents
as evangelists.
Activities for Smarter Learning
Twitter
Facebook
LinkedIn
Instagram
Strategy
Execution
Creatives
Ad Spend

Social Media > Beauty Source
Beauty Source is about the
very best skincare, hair care,
body care and makeup lines
that are guaranteed free of
parabens, ‘zolinones’ and
other widely-used toxins, and
also just work, brought to you
under one roof. Products that
are good for you — and that
are just plain good.
Facebook and Instagram. Working on the ideation,
the strategy (within their broad guidelines) as well
as the execution, the objective was to establish
Beauty Source as a platform to access and
purchase premium cosmetics that while being toxin
free, are also high quality and eﬀective. Part of our
eﬀort was to establish the brand in line with this,
while also drive sales.
and managing ad spends.
2016
Strategy
Execution
Creatives
Twitter
Facebook
Instagram

Social Media > Cosset
Cosset was born out of the
need for today’s smart
urban woman to indulge
herself and rightfully so.
Cosset is about making life
a little easier for you during
your periods. The idea is to
ensure you feel pampered
and cared for during your
time of the month.
The main platform for Cosset was Twitter with a
focus on building a female community discussing
menstruation and its various aspects, with a strong
tone of an emotional connect and pampering
during this pressing time.
We were working on the ideation, the strategy and
the execution while also managing limited ad
spends. We conducted an highly curated inﬂuencer
based campaign as well as contest for them that
saw major traction around launch.
2016
Strategy
Blog ContentExecution
Creatives
Twitter
Facebook
Instagram

2016
Social Media > AstroBuddy
AstroBuddy is one of
the business ideas of
Venture Foundry that
enables chatting with
real astrologers
through an app.
We managed AstroBuddy's presence on Twitter and
Facebook focusing on building a relevant targeted
audience and engaging with them, the business
objective shifted focus to drive user acquisition
(initially email sign ups, and subsequently app
installs) and in the process test certain hypothesis
on content and user behavior.
We conducted several ad campaigns across email
sign-ups & app installs, reﬁning our work basis
insights therein.
Twitter
Facebook
Strategy
Execution
Creatives
Ad Spend

2015
Social Media > Law Simple
Law Simple is a legal firm
that aims to provide
tailored legal solutions to
growing companies to
automate and streamline
legal tasks for increased
responsiveness, reduced
legal risk.
With dual objectives of a) creating a position as a
clear thought leader / credible firm on all things
law, and b) building awareness within the startup
community, we managed the Twitter profile for Law
Simple. We also created & managed a LinkedIn
group, as a platform to allow companies and
individuals to have discussions on their legal
questions and queries.
Twitter
LinkedIn
Strategy
Creatives

2015
Social Media > BeatMySalary
BeatMySalary is a
recruitment and hiring
portal that works to bring
leading recruiters and top
talent together for the
best opportunity matches
in the country. One of its
USPs is anonymity of the
candidates till ﬁnal stages
of the process.
We managed their social media presence across
Twitter, Facebook and LinkedIn. The objective was
to convey the USP of the product to both recruiters
and candidates searching for jobs or contemplating
moves. We also conducted a mass reachout for
them speciﬁcally on Twitter, to drive awareness. In
the later part of the engagement we also supported
them with reaching out to corporates to explore
onboarding them onto the platform as a recruiting
solution.
Twitter
Facebook
LinkedIn
Strategy
Creatives

2015
Social Media > Drools
Drools: A leading
brand of pet food,
they have their own
set of products across
pets. Focused on dog
food for dogs across
breeds and ages.
We managed their Facebook presence across two
properties - a group targeting Vets, and a page
targeting pet breeders.
The key idea was to target an audience that
typically had larger quantity orders and a high focus
on quality of food.
Our scope of work was across content, curation and
creatives. The objective was to create an engaged
community, debating and talking about various
aspects of pet care, and leverage the same to talk
about Drools products and their advantages.
Strategy
Creatives
Facebook

2015
Social Media > Jugnoo
Jugnoo is an Indian
auto rickshaw
aggregation company
that provides on
demand transportation
and logistics services
across 32 cities in India.
We managed their Twitter and Facebook pages.
The overarching objective was to drive user
acquisition, and improve awareness of Jugnoo and
its value proposition(s), with a secondary objective
of building the brand as a hyper-local company.
Our scope of work was across content and
creatives, and we managed signiﬁcant advertising
budgets as well.
Twitter
Facebook
Instagram
Strategy
Execution
Creatives
Ad Spend

2015
Social Media > SID Hospitality
SID Hospitality is a
group that owns five
restaurants in Mumbai
(Lemon Leaf, now
closed down Aoi,
Potpurri, Tight and
other brands).
We managed the social media presence for each of
their brands across Facebook, Twitter and Instagram.
We worked across the content and creatives,
brainstorming on and tying together both online and
offline activations, campaigns and initiatives.
Specific initiatives included food-blogger and influ-
encer driven campaigns, one off campaigns to drive
food tastings etc.
Strategy
Execution
Creatives
Ad Spend
Twitter
Facebook
Instagram

2015
Social Media > Athlos
We worked with Athlos to provide strategic direction
and advisory on their social media strategy across
platforms, as well as their content strategy as
executed via their blog. Speciﬁcally, we also worked
directly on managing their presence on Twitter and
building a community for them. On the content
front, we built a road-map, and liaised with writers -
freelancers and guest writers, to drive the execution
of the content plan.
Athlos is a niche active
wear brand based on the
principles of environment
friendliness and
sustainability, with a USP
of high performance anti
odor apparel made from
bamboo fabric and silver.
Strategy
Blog Content
Execution
Creatives
Twitter
Blog

2015
Social Media > Cuff Parade
Strategy
Blog Content
Execution
Creatives
Ad Spend
Twitter
Facebook
Instagram
Blog
We helped Cuff Parade with its digital marketing
effort, across strategy, ideation and execution for
their blog as well as their social platforms -
Facebook, Instagram and Twitter.
Right from the content for the blog and other posts,
creatives, social media contests and campaigns, we
worked as the team managing this entire effort
within the broad direction given by the founders.
We also came up with specific ideas that they could
pursue offline to drive traction.
Cuff Parade offers
high quality hand
crafted men’s wear
offering a perfect- fit
through a visiting
master tailor concept.

2015
Social Media > Cuppalove
Cuppalove is a one stop
shop for the coffee
drinker. With everything a
coffee drinker can need
all under one (virtual) roof
- right from fresh ground
coffee to coffee brewing
equipment etc.
We managed the social media presence for
Cuppalove across Facebook, Twitter and Instagram.
We built an engaged coffee loving community
across platforms. The idea was to start representing
all things coffee - for consumer segments across
those just contemplating experimenting with coffee
and those who are diehard coffee aficionados.
Specific initiatives we worked on included an
influencer driven campaign, apart from more
regular campaigns. We were managing work across
content and creatives.
Strategy
Execution
Creatives
Twitter
Facebook
Instagram

Adwords
2015
Social Media > Servify
Strategy
Execution
Ad Spend
Twitter
Facebook
Instagram
It had just been launched in partnership with Maple
(Apple premium reseller) for iPhone 6s pre-booking
coupled with 1 year free door step service.
The idea was to launch the app with an exclusive
oﬀer as the only place in India where you can
pre-book your iPhone 6s / 6s+ between up to 15th
October for a fee of INR 999 with a guaranteed
delivery on launch date.
We helped push this campaign out with just a day
to get things in place, across social media
platforms, Google adwords, and mobile app
advertising networks.
Servify is an after sales
service solution for all
your electronic devices,
from your mobile
phone, to television,
washing machine and
other devices.

2015
Social Media > CliquePrep
CliquePrep is an online
platform to help stu-
dents prepare for their
Legal entrance exams.
It simulates the high
pressure experience of
attempting aptitude
based examinations.
We worked with CliquePrep managing their social
media presence to drive awareness and brand
visibility in their target audience. Given the nature of
the target audience - we were working exclusive on
Facebook.
Given the nature of the work which we did with
them for several months helped them gain
signiﬁcant traction online.
Strategy
Creatives
Facebook

2014
Social Media > Grex
Strategy
Blog Content
Execution
Creatives
Ad Spend
Twitter
Facebook
LinkedIn
Blog
We managed their Twitter, Facebook (for Events)
accounts, and a LinkedIn Group. The objective was
to drive awareness about GREX, to build
conversation around investing in startups and
growth stage companies, to educate the audience
about investment opportunities, and entrepreneurs
about various aspects of fundraising.
We also created the content roadmap and plan for
their blog and subsequently also worked on
creating the actual content to be published - across
articles, infographics etc.
Grex.in is a ﬁnancial
exchange for startups
and private high growth
companies, and
approved investors.

2014
Social Media > Lifeboat
Strategy
Execution
Creatives
Ad Spend
Twitter
Facebook
The objective was to validate the demand for the
device, before investing in large scale production,
through an Indiegogo campaign. We helped
manage the campaign across social media
platforms. Also conducted a Twitter inﬂuencer
driven campaign to create further hype around the
product, supported with mass reach out campaigns
etc. as well.
Lifeboat was an
experimental gadget for
consumers produced by
an Indian innovator.
Essentially it was an
attachable power-bank
for a phone, with a
safety SOS button.
Adwords

2014
Social Media > Dogspot
Strategy
Blog Content
Execution
Creatives
We strategized to leverage Twitter with the aim of
building a strong, engaged and loyal community of
pet parents, and execution for the same - across
copy, creatives, influencer campaigns, contests and
more. The brand saw increased visibility,
engagement and traction from our efforts.
Now, we're helping them with content driven traffic
acquisition strategy. We're managing their content
plan, liasoning with content writers, publishing
across social platforms.
Dogspot is India's
leading e-commerce
portal for pet supplies.
It is an India Quotient
and Ratan Tata
portfolio company.
Twitter
Facebook

2016
Social Media > myHQ
myHQ provides creative work
spaces with their partnered cafes
with customized/discounted
menus and unlimited high speed
internet.
They idea is to provide a quiet
and vibrant working atmosphere
where someone can sit for long
hours, doing their work, without
being pressed to order.
We managed the presence for myHQ across social
platforms, and also led their content marketing
eﬀorts via their blog.
With a focus on driving a vibrant community of
people looking to work remotely, from cafés but
who valued proper work spaces, we put a major
focus on Twitter as a key medium, along with
building a community lens through the content
strategy.
We also supported their on-ground eﬀorts of
events, customer stories and more.
Twitter
Facebook
Strategy
Creatives
Blog Content
Ad Spend
Instagram
Blog

2016
Social Media > Wealthy
Wealthy is here to help you
grow your money in a way that is
personalised, unbiased and
proven. Our smart calculators
assess your situation before
advising you a strategy. Our first
duty is to simplify and provide
you with the best way of taking
care of your tax-saving
investments.
Given the nature of the product and offering, this
was a lot about getting the value proposition of
Wealthy across to early adopters from any field.
Actively leveraging Twitter campaigns (targeted
reachouts to people, influencer campaigns and
more) to drive awareness, conversation and
conversions via Twitter. We also focused on Quora
as a key lead gen platform since this is a topic that
has a lot of people seeking answers to specific
questions.
Twitter
Facebook
Strategy
Creatives
Ad Spend

2016
Social Media > Allstarz
All Starz is a mobile app based
sports community that focuses
on making players feel like a
professional sports star. With
features from creating amazing
game highlight videos with
professional commentary,
creating team and individual
player proﬁles and more it's a
new sports social platform.
A global product from day 1, we focused a lot of our
eﬀorts on International markets.
Right from ad spends targeted to users in other
countries, to active following and engagement with
targeted users on Twitter and Instagram.
One of the USPs of the app was the custom
highlight videos - we reached out to a lot of
Instagram users, editing their videos for them to
show them what the app can do, and creating a lot
of video based content for social media posts as
well as app install ads.
Twitter
Facebook
Strategy
Creatives
Ad Spend
Instagram

2016
Social Media > Ride to Light
Ride to Light is an initiative that
supports the Batti Project that
aims to unite the cycling
community to ride through the
unexplored unchartered tracks
of lighting up remote tribal
homes in North East India. With
kits harnessing renewable
energy sources, they are
sustainable and eﬀective.
The objective was to build credibility for the
initiative along with supporting the various riders
who were participating in the challenge with their
individual fundraisers.
A cross platform presence to ensure people could
ﬁnd RTL everywhere, with a focus on information
disbursal to enhance credibility of the initiative.
We also supported a few on-ground events that
were aimed at building awareness of the initative.
Twitter
Facebook
Strategy
Creatives
Instagram

Ad Spend Blog
2016
Social Media > TestCafe
Test Café helps users master the
skill of test taking using the base
as questions from the very
course test they wish to attempt.
Applicable for candidates taking
any test (CAT, GMAT, UPSC, ... ),
with proper inputs and
directions. it works on helping
students master test taking
skills.
Test Café was a new product being launched into a
market crowded with exam speciﬁc tutorial
products that are focused on the content and
concepts of the subjetcs. It was important to drive
home the message about Test Café being
something to enhance test taking ability as a whole
and not subject speciﬁc knowledge.
Leveraging a content heavy strategy, we focused
on Facebook to drive awareness and traction with a
targeted audience preparing for an(y) exam.
Twitter
Facebook
Strategy
Creatives
Instagram

PITCH
COLLATERAL
$$

2014
Pitch Collateral > The Gourmet Box
The Gourmet Box is an online
gourmet food store that sells
exquisite, handpicked
gourmet food products in
India. The Gourmet Box is also
India’s first gourmet food store
which allows you to subscribe
to a themed subscription box
filled with yummy goodies
and recipe ideas.
We helped The Gourmet Box structure, fill in and
think through their lean canvas and business plan,
with the objective of having clarity on the aspects
to focus on the immediate - short term, as well as
on the longer term.
This was part of an effort to prepare them as they
contemplated shifting gears to active fundraising.
We also worked with them to create collateral to
use when pitching to investors, and in the process
helped them develop clarity on several key aspects
of their story and business as well.

MARKET
RESEARCH
RISK
MARKET
CUSTOMER
PRODUCT
TRENDS
DEMO

2016
Market Research > Kickstart
Kickstart, a Swiss
Accelerator is a
fast-track gateway for
entrepreneurs from
near and far to access
the Swiss innovation
ecosystem.
Kickstart needed our help to curate a list of 50 early
stage startups, in speciﬁc verticals (Food, FinTech,
Smart Devices & Connected Machines, and Future
& Emerging Tech). They essentially needed this list
to identify potential candidates for their program, to
then reach out to them to apply.
We created this list in the very short timelines they
had given, identifying a high quality list within the
deadline.

Hiring Now
Android Engineer
iOS Engineer
Web Engineer - Front End
PHP Web Developer
UI/UX Designer
Social Media Analyst
Journalism/Content Writing (Interns)
To join our team in NCR (Noida)
To apply, send in your CV at hustle@boldkiln.com.

Hiring > Android Engineer
Should have strong basics in Java, OOPS and related Android Frameworks.
Excellent design skills and proﬁciency in developing UI for various Android versions.
Experience in building native Android Apps.
Strong fundamentals of Java, XML, JSON and SQL/SQLite databases.
Experience in developing Restful APIs.
Android Engineer
2 Vacancies
One Fresher One 3-5 years exp

Hiring > iOS Engineer
A deep familiarity with Objective-C and Cocoa Touch
Experience working with iOS frameworks such as core Data, Core Animation,
Core Graphics and Core Text
Experience with third-party libraries and APIs
Working knowledge of the general mobile landscape, architectures, trends and
emerging technologies
Solid understanding of the full mobile development life cycle.
iOS Engineer
2 Vacancies
1-2 Years Exp

Hiring > Web Engineer - Front End
Good knowledge or understanding of jQuery, HTML5/ CSS3, Javascript, Jquery, Responsive
design, client-side scripting and JavaScript frameworks, including jQuery
Basic understanding of server-side CSS pre-processing platforms, such as LESS and SASS
Good understanding of any of the JavaScript libraries and frameworks such as AngularJS,
KnockoutJS, BackboneJS, ReactJS, DurandalJS etc, along with SEO principles
Good understanding of asynchronous request handling, partial page updates, and AJAX
Knowledge of Wordpress, UI/UX concepts would be an added advantage
Proﬁcient understanding of code versioning tools, such as Git / Mercurial / SVN and
cross-browser compatibility issues along with ways to work around them
Web Engineer - Front End
2 Vacancies
3-5 years Exp

Hiring > PHP Web Developer
Must be experience with the following technologies - PHP 5, MySQL 5, any framework
like Zend/ Symfony/CakePHP/Codeigniter etc.
Should have a strong understanding and hands-on in HTML, DHTML, XML, CSS, JavaS-
cript, JQuery/Prototype and AJAX, database technologies, SQL Optimization and OOPS.
Good knowledge of relational databases, version control tools and of developing web
services
Very strong in analytical, problem-solving and innovation skills
Experience in common third-party APIs (Google, Facebook, Ebay, etc.)
PHP Web Developer
<php>
2 Vacancies
3-5 years Exp

Hiring > UI/UX Designer
Design experience for software, web applications, which leverage emergent technologies,
consumer electronics and/or mobile devices
Strong conceptualization ability, strong visual communication ability, drawing skills and
sketchbook technique
Exceptional design skills, production value and attention to detail
Ability to create wireframes as well as visual design comps
Strong working knowledge of Photoshop, Illustrator and associated design tools
Strong written and verbal communication skills
Understanding of common software project development and management practice.
UI/UX Designer
2 Vacancies
1-3 Years Exp

Hiring > Social Media Analyst
Working Knowledge of Social Media Platforms: Facebook, Twitter, Instagram and LinkedIn
Understanding of Analytics management and Paid Promotions: Google, Facebook, Twitter
being a must
Knowledge of Advertisements Platforms- Google Ads, Adwords, AdSense, AdMob, and
the likes would be an added advantage.
Social Media Analyst
2 Vacancies
1-3 Years Exp

Hiring > Journalism/Content Writing (Interns)
You will be responsible for creating summaries of categories of news (within the broad
scope of business/tech/industry) that are allocated to you.
You need to have an excellent command of English language. (We are all grammar
nazis here, as are our readers, and we have a very high bar on the quality of content we
create and put out there.)
Candidates who have basic knowledge of working with Wordpress or another WYSI-
WYG editor would be preferred though this is not a mandatory requirement.
Journalism/ Content Writing (Interns)
2 Vacancies
Interns

Work Culture
Team run at New Delhi Marathon
Team Lunch at The American Diner
The team frequently pulls all-nighters, working on
products, followed by some time-out.
Pictures from one such early morning, after the
New Delhi Marathon, followed by team lunch at
The American Diner, and one random team party
at the oﬃce.
Team Party September 2015

Work Culture Contd.
The Bold Kiln team also travels together, one such
picture from Murthal, after breakfast. Also, pictures
from Bold Kiln Meets - events for entrepreneurs
and startups to network, chill and share ideas with
the entire community.
Murthal Trip
Late Night Party Bold Kiln Meetup
Bold Kiln Terrace Bonﬁre

Core Team
5 years, Strategy Consulting
Monitor Group
ClassMatrix | Firmloop
IIM Ahmedabad | IIT Delhi
Economic Times Young
Leader, 2014
8+ years, Serial
Entrepreneur
Novateur | EduAlert |
ClassMatrix | Firmloop
Amrita University
7+ years, Business
Analysis, Product
Management & Strategy
Advisor, Cuﬀ Parade
Xerox | AppStudioz
RajeevnathAnkit PandeyAbhishek Agarwal
Co-founder & CEO Co-founder & COO Technical Advisor

Connect with Us
Oﬃce Location: Noida
Website: www.boldKiln.com
Connect: contact@boldkiln.com
@BoldKiln

Bold Kiln - Our Portfolio

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