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Transmedia Learnings from LA and San Francisco

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What is Transmedia and how can we tell interesting, interactive and engaging stories? The first TransmediaZH meetup focused on Transmedia basics, and sharing some learnings from Los Angeles and the Transmedia Startup Weekend in San Francisco.

*Transmedia SF & startup weekend in San Fran
*Story hack Zurich
*Transmedia LA meetup group
*Story2023 (http://www.story2023.com/)

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Transmedia Learnings from LA and San Francisco

  1. 1. Transmedia ZurichMay 22nd2013Colab ZurichMark Melnykowycz
  2. 2. TransmediaZH• Who is organizing this, and why?• What’s the goal of the TransmediaZHTransmediaZH is all about developing a community of peoplein Zurch/Switzerland based around storytelling in ourincreasingly fragmented media age.It’s organized by Mark Melnykowycz (idezo.ch/lostinreality.net) and Elizabeth Henry (henrygeneral.com/)
  3. 3. Scientist/EngineerArtUser ExperienceWritingPhotographyStartups
  4. 4. Location-based storytellingWhat’s up with Transmedia?The Company PTransmedia
  5. 5. • Monthly meetups• Town Hall style meetups• Hollywood 2.0 podcase• Regular workshops andmeeups on transmedia,story, technologies, etc.
  6. 6. WorkingIdea Pitch Final Pitch• Minimum 3 platforms• Use partner technologies• Centered on the city theme54 hoursMentorsMentors SponsorsSponsors
  7. 7. Sponsors
  8. 8. CityX Projectd.school processhttp://www.cityxproject.com/
  9. 9. City X on MarsBlogBlogLearn Solution Idea Making
  10. 10. Interesting ProjectsThe cupcake craze has takenover, we need to rally andbring back the donut!Don’t let the Cupcakes Win!Using a mobile locationapp, residents of LosAngeles can record andgeotag things they wouldlike to change in the city.http://www.la2050.org/
  11. 11. The Signpost project is about revolutionizing the printedpress by combining publications with augmented realitytechnology. The purpose is to no focus on the technology,but to create a new way of storytelling that is engaging,intuitive and natural.A printed paper is paired with a mobile app, and using ARimage recognition a person can browse through theelectronic content using the physical printed paper.There are some AR enabled magazines, but I loved seeingthe technology be integrated into a local newspaper,although here the paper is really more of a user interface...http://signpo.st/http://ismashsf.com/I SMASH SF is a 3-6 player board game whereyou battle other inhuman demolishers andcarve a path of devastation through our belovedcity.A lot of people liked the I SMASH SF game,they used the weekend to develop somemonsters for the game. It’s an interesting mix ofa board game with a real location (SanFrancisco).
  12. 12. Thoughts on TransmediaSF SWExperience• Totally worth the flight fromZurich to West Coast• 54 hrs. too little time todevelop a story universe fromzero• Greater focus on storycreation tools/methodologywould have been huge benefit• How can we develop aStoryHack planform inZurich?• How can we focus onstory-technologyintegration?• Whatmethodologies/toolsshould be used in rapidstory creation process?
  13. 13. StoryHack ZHStory FirstWriters/Authors UX/UI Design Developers
  14. 14. StoryHack ZHWriters/Authors UX/UI Design Developers• As a writer/artist who have gotten into user experience and startup weekends,a story hackathon is the next logical step• The purpose will be to see how established stories can be transformed throughdesign and integration with new technologies• We’re planning to hold the first StoryHack Zurich in the Fall of 2013• Leading up to the StoryHack we’ll hold workshops on story, narrative, andtechnology to make the weekend significant, good stories takes time. 54 hoursis too short to develop great story material...but it’s plenty of time to hack.http://www.storyhack.ch/
  15. 15. Open to Swiss university studentsText/audio in the story must be in EnglishShow a unique vision of the future with the year 2023Story must use a minimum of three platformsText, comics, graphic stories, motion comics, images, mobile apps,games, audio, video, ARG (Augmented Reality Game), posters,flyers, social media, and emailEncourage transmedia storytellingamong the future generations inSwitzerlandCreate a Swiss-Americantransmedia communityEnhance visibility as pioneers in thisfield for all the initiative’sstakeholders.www.Story2023.com
  16. 16. Links and InfoUS OrganizationsTransmediaLA MeetupTransmediaLA.orgTransmediaSF MeetupTransmediaSF.orgStory Hackathon/ChallengesLos Angeles Story HackathonStory2023StoryHack ZurichTransmedia ArticlesLabour of love: Explaining the transmedia sprawlSelect and arrange: Why transmedia for fiction might be a messBooks on StoryOn the Origin of Stories: Evolution, Cognition, and FictionThe Storytelling AnimalDonut Dazzler: Donut let theCupcakes Win
  17. 17. Thank you Colab Zurich forhosting!