1. THESIS
PROGRESS WEEK 6
BONA KIM
ITP | NYU | CLASS 2013
Tuesday, April 2, 13
2. PROGRESS WEEK 6
• Discoveries
• Marketing = Communication
• Change of Direction
• Possibilities
Tuesday, April 2, 13
3. DISCOVERY OF
SOCIALLY-CONSCIOUS RETAILERS
IOU
INDUSTRY OF ALL NATIONS
BOOTSTRAP PROJECT
UNLEASHED SPA
BEGOOD CLOTHES
SNOB STUFF
Tuesday, April 2, 13
4. DISCOVERY OF
MANUFACTURER + RETAILERS
PEOPLE TREE
A PEACE TREATY
SHAKE THE DUST
SERRV
Tuesday, April 2, 13
5. WHY CAN’T THEY REACH ME?
WORDS OF MOUTH
A RT I S A N S A L L I A N C E
GOOGLE SEARCHES
SERENDIPITY FINDS
P RO G R E S S I V E FA S H I O N B L O G S
Tuesday, April 2, 13
6. THEIR DISCOVERIES
“I spend hours online!
lots of google searches. ”
You never know what would be exciting good products
or exactly where to find them.
They usually sell wholesale because of lack of resources,
I guess?
I am happy to bring these really cute, socially conscious
and ecologically friendly goods to my customers.
- Kim Gallagher, Store owner of Unleashed Spa -
Tuesday, April 2, 13
7. THEIR DISCOVERIES
“Just hours of searches online
I go to lots of gift shows. ”
It’s like scavenger hunt or treasure hunt.
Good thing I like doing that because I can easily imagine
someone going nuts doing the same. haha
- Mark Spera, Store owner of Begood Clothes -
Tuesday, April 2, 13
8. MARKETING = COMMUNICATION
“As a non-profit, you can’t really
spare your resources on marketing ”
Also, even if you have the resources, how to do your
marketing is a very sensitive matter. We want to share
the stories of the artisans and tell the potential
customers these are amazing items but do it in a
dignified way.
- Emre Eczacibasi , Founder of Bootstrap -
Tuesday, April 2, 13
9. PICTURES WORTH THOUSAND WORDS
INSTAGRAM
• 90 million Monthly Active Users
• 40 million Photos Per Day
• 8,500 Likes Per Second
• 1,000 Comments Per Second
• Powerful API with Geotags
Tuesday, April 2, 13
10. PICTURES WORTH THOUSAND WORDS
INSTAGRAM
What it lacks
• Link to actual purchase
• Contact information of artisans
• Vote functions to measure demand
Tuesday, April 2, 13
11. SCENARIO
Posts pictures of
artisans or products
Manufacturer
Retailer Instagram
Non-profits
Oh! Cool!
Link for purchase
Potential
consumer
Tuesday, April 2, 13
12. SCENARIO
Manufacturer
Retailer Consumer
Non-profits Look at my
Products
cool find!
Posts pictures of
wearing products
Link for purchase Instagram
Potential
Oh! Cool!
consumer
Tuesday, April 2, 13
13. SCENARIO
Posts pictures of
artisans or products
Travelers Instagram
Artisans
See demand
Reach out Oh! Cool!
Vote
Manufacturer
Users
Designers
Tuesday, April 2, 13
14. SCENARIO
Posts pictures of
artisans or products
Travelers Instagram
Artisans
See demand
Reach out Oh! Cool!
Vote
Manufacturer
Users
Designers
Tuesday, April 2, 13
15. POSSIBILITIES
FLIPBOARD
• Linked to all social network
• Magazine like view
• View retail products and buy
directly in app
Tuesday, April 2, 13
