My presentation to be held at the Sport och Pengar conference in Stockholm, Sweden 30.11.2012. Talking about how live events and sponsorship is becoming social, digital and interactive and what is the opportunity for the industry value chain
9. + Transforming digital and social
into meaningful offerings
Social and 1. Social Sponsorship allows
digital rights holders, federations, teams
compone to transform their properties into a
nt social and digital experience and
increase their revenues
2. Social sponsorship allows
Traditional sponsors/brands to connect with
Sponsorship fans and activate with the latest
Packages and social and digital means and to
tools gain access to consumer data
20. + Social sponsorship packages
built based on customers’ needs
Social Tools and Products
Inter- Game Fan
Crowd
active Face
A Social games
LEDs App
Mosaic
Sponsorship
Reveal
Package Fan
Gallery
Fan
Quiz
Tuning
App Quiz
Fan Mobile Custom
Reveal
Poll App
Chelsea FC: Together with Samsung and Rovio, taking Angry Birds Crowd Game into Stamford Bridge 2012 Copa Del Rey: Spanish Cup in basketball. Working with Endesa and Spanish basketball federation V Festival: 2 nd biggest music festival in UK. Together with Nokia and Rovio, taking Angry Birds into the festival 2011 Formula 1 GP in Singapore: Together with Singtel and Rovio taking Angry Birds into the F1 GP FC Porto: Working with FC Porto starting already 2011. Full season 2011-2012 Asian Champions League in football. 2012. Ice Hockey World Championship tournament 2012. Working with Finnish Federation and Veikkaus (National Lottery Company). Social media engagement. Portugal National Team in football. Working with the one of the main sponsors GALP Energia. Football crowd games. FIBA Basketball WC in Turkey. Together with FIBA and Nokia, taking crowd games into the biggest basketball tournament in the world. 50 matches, three arenas Basketball Final Four. Working with Turkish Airlines 2012. A customized crowd game for them Lollapalooza Festival. Social Media reveal campaign 2012.