My presentation to be held at the Sport och Pengar conference in Stockholm, Sweden 30.11.2012. Talking about how live events and sponsorship is becoming social, digital and interactive and what is the opportunity for the industry value chain

1. +
Social Sponsorship
Welcome to a new era
Heikki Aura, Uplause Ltd.
Copyright © Uplause Ltd 11/29/12

2. World leader in
SOCIAL
SPONSORSHIP
+
In a Nutshell
solutions for rights
holders and brands
Brand clients:
Mastercard, Coca-Cola, Samsung, Turkish Airlines,
Nokia, Reebok, Fonecta, Veikkaus, Elisa, Galp
Energia, Endesa, OP-Pohjola, Singtel, Intrum-
Justitia, DNA, Biltema, Hartwall, Superbock, TMN
etc.
Events:
Chelsea Football Club, Formula 1 GP, FIBA
Basketball World Championship, IIHF Ice Hockey
World Championship, FC Porto, V Festival UK,
Basketball Euroleague Final Four, Dubai Jazz
Festival, Rugby Super Cup South Africa, Samsung
Olympic London 12 Activation, Asian Champions
League Football, Lollapalooza Brasil etc.
Offices:
4 000 Helsinki, Finland
Global sales/delivery network in all major territories
and countries
000
Fans engaged
in 400 events
Copyright © Uplause Ltd 11/29/12
in 12 countries

3. +
Digital fan behavior is here
Copyright © Uplause Ltd 11/29/12

4. + Software a key driver for growth
“Our new stadium will be a software driven stadium”
San Francisso 49ers, CEO Jed York
Copyright © Uplause Ltd 11/29/12

5. + Social TV. Emerging Opportunity for
fans to engage. Also in sports!
Copyright © Uplause Ltd 11/29/12

6. + Only first baby steps taken
3rd Phase:
Allow fans to
interact with
2nd Phase: your property
Start to create
engagement
1st Phase: with fans
Build presence
at Social Media
Copyright © Uplause Ltd 11/29/12

7. +
Digital and social layer
A Live Event
Property

8. +
“What is compelling and
unique enough about
attending a game?
First, let me tell you what it’s
not. It’s NOT the game.
We are NOT in the business
of selling basketball. We are
in the business of selling fun
Mark Cuban
experiences.”
Dallas Mavericks, NBA
Owner
Copyright © Uplause Ltd 11/29/12

9. + Transforming digital and social
into meaningful offerings
Social and 1. Social Sponsorship allows
digital rights holders, federations, teams
compone to transform their properties into a
nt social and digital experience and
increase their revenues
2. Social sponsorship allows
Traditional sponsors/brands to connect with
Sponsorship fans and activate with the latest
Packages and social and digital means and to
tools gain access to consumer data

10. +
Uplause:
Transforms live events
and sponsorship into a
digital, interactive and
social experience
Copyright © Uplause Ltd 11/29/12

11. +
Uplause uses stadium
video screens as a
channel for social and
digital interaction
Copyright © Uplause Ltd 11/29/12

12. +
Uplause uses
outside digital
billboards as a
channel for
interaction and to
expand the
experience to
cityscape
Copyright © Uplause Ltd 11/29/12

13. +
Basically, any
digital surface is
within the reach
for fan
engagement…
Copyright © Uplause Ltd 11/29/12

14. +
See video how crowd
games work
Uplause Crowd
Games:
Voice activated
games for arenas
and stadiums
“Entire audience
is the joystick”
Copyright © Uplause Ltd 11/29/12

15. +
Uplause Crowd
Games:
Covering all major
sport genres:
football,
basketball, ice-
hockey etc.
Copyright © Uplause Ltd 11/29/12

16. +
Interactive
LEDs:
Turning the
fieldside
advertisement
into interactive
branded
content
Copyright © Uplause Ltd 11/29/12

17. +
Engagement happens via
Facebook
Likes/Comments or
Twitter Tweets
Targeted for TV viewers
Gain contactable
consumer data
Copyright © Uplause Ltd 11/29/12

18. + How Uplause creates the
interaction in Social Media
Copyright © Uplause Ltd 11/29/12

19. + Variety of Social Media products
Copyright © Uplause Ltd 11/29/12

20. + Social sponsorship packages
built based on customers’ needs
Social Tools and Products
Inter- Game Fan
Crowd
active Face
A Social games
LEDs App
Mosaic
Sponsorship
Reveal
Package Fan
Gallery
Fan
Quiz
Tuning
App Quiz
Fan Mobile Custom
Reveal
Poll App

21. Real Life Stuff

22. +
See video of it
Priceless Fun
in Dubai Heat
Copyright © Uplause Ltd 11/29/12

23. +
See video of it
London ’12
Olympic
Activation
Copyright © Uplause Ltd 11/29/12

24. Fans Reveal a New Player Signing
–Case Jokerit HC and Clear Channel
10,000 Likes
needed to reveal
new signing

25. +
Basketball World
Championship 2010
Copyright © Uplause Ltd 11/29/12

26. +
World’s Most
Popular Birds at
Stamford Bridge
Copyright © Uplause Ltd 11/29/12

27. 80%
brand
60% + Uplause Products
Deliver Tangible &
engagement
recognition for
rates at Measurable Results
branded
Facebook
crowd games Uplause Scorecard for measuring the impact and results,
available always
90%
crowd
participation
rates for
crowd games Copyright © Uplause Ltd 11/29/12

28. + Who we’ve worked with
Events & Teams - examples Brands - examples
FC Porto
Portugal’s
national team
Copyright © Uplause Ltd 11/29/12

29. +
Some of
our partners
Copyright © Uplause Ltd 11/29/12

30. +
Digital and social layer
Live Event
Properties

31. +
Thank you!
heikki.aura@uplause.com
Twitter: HeikkiAura &
Uplause
www.uplause.com
Copyright © Uplause Ltd 11/29/12