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1 of 15
What to Expect
for Social Media
     in 2013
                   Krista Neher
            CEO – Boot Camp Digital
         krista@bootcampdigital.com
                       @kristaneher
2012 Was a Huge Year for Social
           Media...
 Facebook reached 1 billion users
 Pinterest was the fastest growing site
  to hit the 10 million unique visitor
  mark
 Facebook purchased Instagram for
  $1 billion
 Over 1 billion photos were taken on
  Instagram
 Twitter quickly reached 500+ million
  users                              2
What is Happening Now?
 488 million users regularly use Facebook
  mobile
 There are now 175 million tweets sent
  every day
 There are 575 likes and 81 comments on
  Instagram every second
 American Pinterest users spend an
  average of 1 hour and 17 minutes on the
  site every day
                                      3
                                      4
Why Do Businesses Need to Get
           More Involved?
80% of social media users prefer to
 connect with brands through Facebook

77%         of B2C companies acquire
 customers on Facebook

43%         of B2B companies acquire
 customers on Facebook
                                        4
                                        8
Why Do Businesses Need to Get
           More Involved?
56% of customer tweets to
 companies are being ignored
34% of marketers have
 generated leads using Twitter
79% of of US Twitter users
 are more likely to recommend
 brands they follow
67% of US Twitter users are
 more likely to buy from brands
 they follow
How can you get results? Build a
        Strategic Plan!




                             6
Choose the right tools..




                           7
A Little Overwhelming
                 8
9
Field Guide To Social Media




                              10
Measure, Optimize and Enhance




                         11
Overwhelmed?




..... we can help .....
                    12
Need Some Help?
      Text
 Getting your social media working is
  overwhelming - everything that you need to
  do is covered in our social media course!
 Act NOW while you can get our early-bird
  discount (before it sells out!)
 Get more info at:

 www.BootCampDigital.com/2DBC



                                         13
                                         14
14
Professional Social
     Media Speaker
  Bestselling Author
CEO & Entrepreneur
             Krista Neher
            @kristaneher
   Krista@bootcampdigital
           513-702-7929




                15

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Social Media 101 and Internet Marketing 101 - Social Media Training Presentation!

  • 1. What to Expect for Social Media in 2013 Krista Neher CEO – Boot Camp Digital krista@bootcampdigital.com @kristaneher
  • 2. 2012 Was a Huge Year for Social Media...  Facebook reached 1 billion users  Pinterest was the fastest growing site to hit the 10 million unique visitor mark  Facebook purchased Instagram for $1 billion  Over 1 billion photos were taken on Instagram  Twitter quickly reached 500+ million users 2
  • 3. What is Happening Now?  488 million users regularly use Facebook mobile  There are now 175 million tweets sent every day  There are 575 likes and 81 comments on Instagram every second  American Pinterest users spend an average of 1 hour and 17 minutes on the site every day 3 4
  • 4. Why Do Businesses Need to Get More Involved? 80% of social media users prefer to connect with brands through Facebook 77% of B2C companies acquire customers on Facebook 43% of B2B companies acquire customers on Facebook 4 8
  • 5. Why Do Businesses Need to Get More Involved? 56% of customer tweets to companies are being ignored 34% of marketers have generated leads using Twitter 79% of of US Twitter users are more likely to recommend brands they follow 67% of US Twitter users are more likely to buy from brands they follow
  • 6. How can you get results? Build a Strategic Plan! 6
  • 7. Choose the right tools.. 7
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  • 10. Field Guide To Social Media 10
  • 11. Measure, Optimize and Enhance 11
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  • 15. Professional Social Media Speaker Bestselling Author CEO & Entrepreneur Krista Neher @kristaneher Krista@bootcampdigital 513-702-7929 15