Cookie-sized TIPS on SMO ($ocial Media Optimisation) Astuces de SMO à déguster avec 1 cookie

1. SMO TACTICS ON YOUTUBE
Social media optimization
(SMO) is the use of a number
of social media outlets and
communities to generate
publicity and increase the
awareness of a product,
brand or event. (WIKKi)
-> SMO on Youtube
has to be considered
as a Youtube/Google
combo and requires
you to mix SMO &
SEO!
Carry on! PG1
SMO is similar to search
engine optimization (SEO) in
that the goal is to generate
traffic and awareness for a
website. It all seems pretty
straight-forward to me. You?
Let’s focus today on video
posting:
DIGITAL COOKIE MAY 2014 UPDATE 002/05
HOW
do you SMO a post on $OCIAL
MEDIA PLATFORMS (Faceook,
Twitter) ?

2. 2
4.
Describe in details, your video
(200/300 words no more than
400.) >> Good for SEO
5. Insert the name of your
videos within the tags offered
by YT own film editing section
>> http://www.youtube.com/
6. Follow YT own Tips for video
uploading & presentation
>> http://buff.ly/QQd0ay
7.
Use the ‘Force’ of linking your
videos throughout the web, blogs,
Facebook pages etc…
YOU WANNA POST A VIDEO?
999 TTTIIIPPPSSS TTTOOO CCCOOONNNSSSIIIDDDEEERRR:
1. Work your film title, be
key-word centrics and use
google tool keyword planner
to find new words >>
http://buff.ly/RS72ac
2. Include those words in
your video (Google/YT
produce a title file for
metadatas)
3. Your video file name
should have those keywords
too (avoid ‘document1.mov’ )
cont.

3. 3
8. Invite your actors,
directors, cast, crew to
tweets, Facebook share & RT
about it >> You should even
make it contractual !
9. Set-up a ‘Google+’ profile &
Email account and upload a
logo/photo>> Good for overall
Google search & ranking ->
https://plus.google.com/ and
Be proactive when promoting
the video, we have to insist on
it, but be courteous and do
not TROLL!
Other partners website of
the film industry are useful tools
too: IMDB enable you to increase
the social footpath of your movie
and will lend credibility to your
process.>> http://www.imdb.com/
So, Primarily:
- SMO focuses on driving traffic
from sources other than just the
search engines, as SEO does.
An effective SMO campaign
should harness the power of viral
marketing; Twitter main activity
for example, is generated through
retweets (RT)
Do not forget to include a CALL TO
ACTION in every messages:
‘Share’, ‘Like’,…
Your video should benefit from
those smo tactics if you take all
those steps!
Enjoy your next YOUTUBE posting!
cont.
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Online Community Manager
pitch by Hermann Djoumessi, MA
borderlinetv2013@gmail.com
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@borderlinetv
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