1. FredCavazza.net

2. FredCavazza.net
Did you say ‘social’?

3. FredCavazza.net
Everybody as something to say
You cannot hide anymore

4. FredCavazza.net
Meet the long LONG tail
People is the medium

5. FredCavazza.net
Social media landscape
Social
media Social
Networks
Micro-
publication
Lifecast
Virtual
Worlds
MOG
Publication
platforms
Sharing
platforms
Facebook is just one of them

6. FredCavazza.net
About Social
Networks

7. FredCavazza.net
Key characteristics of Social Networks
• Profiles
• Friends
• Groups
Every service can be socialized

8. FredCavazza.net
Social Networks Hype Cycle
Visibility
TimeTechnology
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
The wheel keeps turning

9. FredCavazza.net
Brands and Social Networks
Every brand can play in the social field

10. FredCavazza.net
Social Networks issues
• Behavioral targeting
• Profitability
• Commoditization
It’s hard to find the sweet spot

11. FredCavazza.net
Trend #1: Interoperability
Facebook Connect Google Friend ConnectData Availability Open SocialData Portability
Privacy is the real issue

12. FredCavazza.net
Trend #2: Niche Social Networks
Small is the new Big

13. FredCavazza.net
Trend #3: Mobile
Toward interoperable niche mobile social networks?

14. FredCavazza.net
About Virtual Worlds

15. FredCavazza.net
Key characteristics of Virtual Worlds
• Avatars
• Virtual Places
• Virtual Currency
Every service can be virtualized

16. FredCavazza.net
Virtual Worlds Hype Cycle
Visibility
TimeTechnology
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
The wheel always keeps turning

17. FredCavazza.net
Brands and Virtual Worlds
Every brand can play in the virtual field

18. FredCavazza.net
Virtual Worlds issues
• Scalability
• Audience fragmentation
• Interoperability
Virtual Worlds need a technical revolution

19. FredCavazza.net
Trend #1: Sophistication
Update (strongly) needed

20. FredCavazza.net
Trend #2: Mobilization
Update (strongly) needed

21. FredCavazza.net
Trend #3: Sociabilisation
+ =
+ =
Toward virtual social platforms

22. FredCavazza.net
Trend #4: Googlization
The first step to a 3D Web

23. FredCavazza.net
What will be the
next big thing?

24. FredCavazza.net
Sex is the next big thing
What else?

25. FredCavazza.net
What will be the 2nd
next big thing?

26. FredCavazza.net
Game is the next big thing
Social Music = $
Social Videos = $$
Social Apps = $$$
Social Games = $$$$
Social levers are evolving

27. FredCavazza.net
I play, you play, they play
Each segment can be targeted
5 10 15 20 30 40+

28. FredCavazza.net
If you don’t find a game for you, then build one
UGG has a huge potential

29. FredCavazza.net
I pay, you pay, they charge
Game is serious business

30. FredCavazza.net
What you have to
remember

31. FredCavazza.net
Content is commodity
You have to provide more than content

32. FredCavazza.net
Every thing is free
« The sun shines for
everybody, but you can
stile rent umbrellas »
Even a free service can be charged

33. FredCavazza.net
If you don’t engage, they won’t respond
There are many ways to engage

34. FredCavazza.net
Questions?
• To contact me:
– fredcavazza@gmail.com
– fredcavazza@yahoo.fr
– fredcavazza@hotmail.com
– Skype:FredCavazza
– www.FredCavazza.net
– www.MediasSociaux.com
– www.VirtualWorldsNews.fr
– www.RichCommerce.fr
– www.InterfacesRiches.fr
– www.SimpleWeb.fr
– www.Entreprise20.fr
– Twitter.com/fredcavazza
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– www.facebook.com/profile.php?id=500200859
– www.orkut.com/Profile.aspx?uid=9052674536295331899
– mash.yahoo.com/profile.php?id=aJlEb3pk2igJTIMendlZJA
– SURL:Fred Cardozo