The use of an IAB rising star creative by James Rainbow, Schroders, for IncisiveCreate

1. Schroders &
Incisive Create
The use of an IAB Rising
Star Creative
James Rainbow
Head of Marketing - UK
March 2013 | For professional investors only. This material is not suitable for retail clients

2. The challenges
Introduction
 Publisher websites are running multiple advertisements on each page
 Our advertising often appears on the same page as our competitors
 It is difficult to get standout
 it is difficult to present a full marketing message in a smaller ad unit
The use of an IAB Rising Star Creative | March 2013 1

3. The solution
The IAB Rising Star Portrait advertisement
 Then only advertisement on the page –
impact and standout
 A large advertisement unit – room to really
engage with readers
 We are achieving a CTR of 0.6 to 0.7 – a
great deal higher than an average
advertisement unit
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