The 25 Must-Read Content Marketing Presentations of 2013

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2013 was the year for content marketing about content marketing! This presentation contains 25 of the top presentations on SlideShare that I bookmarked through the year (plus a few more), Please let me know of any corrections or missed presentations that should be here.

Marketing Business

That Inspired & Educated Us On SlideShare This Year.

www.93south.net | @BostonDave

WHAT IS CONTENT MARKETING?
Content marketing is a marketing technique of
creating and distributing relevant and valuable
content to attract, acquire, and engage a
clearly defined and understood target audience
– with the objective of driving profitable
customer action.
- Content Marketing Institute

Source: What is content marketing on the Content Marketing Institute

CONTENT MARKETING IS HERE TO STAY

Average
used by
B2B
marketers

on Content
Marketing Tactics

of B2B Marketers now
use content marketing
More leads generated
for companies that blog
than those
who do not.

vs $373
for outbound
marketing

Sourced from: Exact Target 50 Awesome Content Marketing Stats

In 2013, the practice of
content marketing fully came
of age with an explosion of
both the good & the bad (see
slide 6). Now over 27M pieces
of content are shared daily.*

*AOL and Nielsen

In no particular order, here is
only a small sampling of the
top presentations that I pulled
from my bookmarks
throughout the year. Enjoy!

SAP
@BrennerMichael

Click to view his Best 25
Slideshare Presentations
of 2013

Siege Media for
MOZ Webinar
@rosshudgens

@bostondave

www.93south.net

www.davidlaubner.com

Corrections, Mistakes. Missed Presentations? Please let me know at the following link.

What's hot

In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.

The 2017 Content Marketing Framework

Content Marketing Institute

While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows: • By priority • By business type (B2B, B2C and nonprofit) • By geography (North America, Australia, United Kingdom) Part I covers two “playlists”: Internal Processes and Content Marketing Strategy Tactics. From channels to platforms to audience segmentation, learn how you can best establish your content marketing strategy and structure your team internally for more efficient processes. Part II: Playlist 3 (coming soon) is where you can mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you. We hope you find the following findings insightful and inspirational as you make your plans for the year ahead. Enjoy! Joe Pulizzi

Building the Perfect Content Marketing Mix - Top Priorities for 2015 - Part 1

Content Marketing Institute

How to Build Your B2B Marketing Empire From the Ground Up

MarketingProfs

Sample of a Digital Content Strategy Proposal

DanieliaDonohue

When it's time for that conversation to get buy-in on your content marketing ideas and initiatives, how do you proceed? Do you have all of the resources you need? The research and support to justify your programs? We're here to help. Download our "Mastering the Buy-In Conversation on Content Marketing: The Essential Starter Kit" now to help you. We've done the legwork so you can focus on your content marketing. Good luck, and let us know how else we can help.

Mastering the Buy-In Conversation on Content Marketing: The Essential Starter...

Content Marketing Institute

Planning a Content Strategy for Every Situation

Kapost

http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared. As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them. A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.

Content Marketing That Converts

Michael Brenner

http://marketinginsidergroup.com/content-marketing/best-content-marketing-hub-examples/ One of the best way to show a business the importance of content marketing is to show them all the great examples of companies who are already doing it right. - Imagine you own the website for the generic category searches your customers use like L'Oreal's Makeup.com - Imagine you own the digital destination for your target persona like Adobe CMO.com - Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum I think it often helps businesses, who might need that little push into content marketing, to see what others are doing. What Is Your Favorite Content Marketing Hub? This list came from my constant desire to learn from others, to recognize those who are creating great content, to inspire those who are looking to build their own best-practice content marketing program, and to help you see what approaches other companies are taking, You will see a mix of B2B and Consumer brands. You will see a mix of on-domain and off-domain content hubs. You will see examples from companies large and small. You will see examples of brands that include some direct conversions and some that are only looking to build awareness. 99 Amazing Content Marketing Examples . . .

99 Amazing Content Marketing Hub Examples

Michael Brenner

The Content Marketing Imperative For The Argyle Executive Club

Michael Brenner

2022 Manufacturing Content Marketing

ChristianJHaight

In-Flight Guide to Content Marketing

Content Marketing Institute

Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)

NewsCred

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NewsCred

Content audit new dawn media

New Dawn Media

Do you know 86% of B2C companies regularly use content (SEO, social media creatives, blogs, video and email marketing) as part of their marketing? 91% of B2B companies have already implemented content marketing in their strategy. In Asia, up to 83 % of new business owners and entrepreneurs do not invest in content marketing regularly. Content marketing is not just content. It is much deeper than plain writings on a website. It focuses on customers, anticipates their interests/queries, and builds a plan of action around addressing those concerns. Content marketing is an asset. It brings tangible results for a business. Various channels reach, engage, and convert audiences into brand loyalists.

Content Marketing 2021- Trends & 6 Step Plan

WriteDesign

What's the right mix of Owned, Curated and Promotional content in a content marketing strategy? Our typical answer is The Golden Ratio: 30/ 60/ 10. That is, 30 percent Owned, 60 percent Curated, and 10 percent Promotional. But what do marketers do in practice? We looked at data for June 2014 to see how marketers are planning and executing their content marketing strategies -- and what the real-life mix of Owned, Curated, and Promotional content looks like.

How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...

Rallyverse

What Is The ROI of Content Marketing? #Forward16

Michael Brenner

This overview is informed greatly by the discussion at our Executive Forum in March 2015, but it also is the culmination of our observations from Content Marketing World 2014 and our advisory client work in the past year. Our objective is to report on the key challenges faced by marketers, the vital insights being realized, and the general health of content marketing as a strategic business approach. As was the case last year, this overview ultimately asks more questions than it answers; our goal is not to settle debates or provide trite answers to complex business challenges, but to update and inform. At the two-day Executive Forum, CMI leaders and senior marketing executives from more than 30 enterprise brands came together to collaborate and to discuss and report on their own organizations’ efforts in integrating content marketing as a strategic approach. The extraordinary insights and the identification of challenges could not have been possible without the generous contributions of this forum class, as well as last year’s forum participants. Their input doesn’t represent their tacit endorsement of the ideas, but as a collective group they are responsible for the value contained in this report.

The State of Enterprise Content Marketing - 2015

Content Marketing Institute

FAIRY TALE: CONTENT IS AN ART AND RELIES ON GUT INSTINCT FACT: SUCCESSFUL CONTENT IS DATA DRIVEN AND SEMANTIC KEYWORD RIDDEN 03 How to Get Data Driven WITH YOUR CONTENT MARKETING KEYWORD PLANNER IS YOUR FRIEND • Enter words around your company or service • Enter words around your competitors or enemies • Don’t be afraid of two or three word phrases • Find Search Volume FIND WORDS THAT HAVE VOLUME TWEET OF THE DAY If no one is looking for your content, then no one will read your content. GET KEYWORD IDEAS USE THESE IDEAS TO CREATE BLOG TOPICS JUST DON’T USE THE TYPOS GOOGLE ‘HOW TO’ + ‘KEYWORD’ IN INCOGNITO PREDICTIVE SEARCH YOUR TOPICS SELECT A TOPIC BASED ON YOUR SEARCH • Read the top 3 most recent posts • Write 3 things that suck about each of them SELECT A TOPIC BASED ON YOUR SEARCH • Read the top 3 most recent posts • Write 3 things that suck about each of them • Think of 3 ways to make your post better • Make it 10X better than those posts • Use the keywords and semantics from earlier • Distribute it like crazy! TWEET OF THE DAY Google loves great content, but it ranks content it can find no matter how people search for it. Content Marketing is Worthless if it Doesn’t Move the Needle AGENCY CLIENT Grow traffic, generate leads, and increase revenue . . . Improve Current Process and Content BLOG ITALIAN WAS FIRST LANGUAGE OUR COPYWRITER FIXED THAT Redevelop Content Strategy to Attract New Customers CHUPAMOBILE Flappy Bird The Flappy Miley Clone “Flappy bird ruined everything.” Paolo de Santis Founder, Chupamobile App re-skinners were ruining the site and causing havoc in the app store APPRENEURS • Want to build a business or an app • Do not have development experience • Development shops are expensive • Freelance Mobile Devs are flaky CONDUCT KEYWORD AND SEARCH RESEARCH BLOG TOPICS • Hiring a mobile dev • Teach people how to launch apps • How to make money from apps • Build apps with no code MATCH BLOG POSTS TO EBOOK DOWNLOAD CONTENT BUILD LANDING PAGES LOTS OF THEM MAKE IT EASY TO BECOME A LEAD • CTA on bottom of blog posts • CTA on sidebar • Exit intent pop-up CREATE CONTENT CALENDAR Launch Posts and Distribute Like a Mofo DISTRIBUTION PROCESS FOR EVERY POST NETWORK AND LINK BUILD AN OUTREACH LIST LINKEDIN IS AMAZING AGGREGATORS HELP! TWEET OF THE DAY If content gets published on the internet with no one around to read it, does it still get found19% INCREASE IN ORGANIC IN 3 MONTHS 696 LEADS IN 3 MONTHS 44% CONVERSION RATE Has Leads, Will Nurture 3.4 NURTURE LEADS TO CREATE CUSTOMERS • Downloaded guide • Introduction to Chupa email • How it works email • Chupa success story email TWEET OF THE DAY Growth hacking isn’t one tactic; it is how you string tactics together and automate them. That’s how you create growth!

Optimizing Your Content Marketing and Blog for Conversions

Kissmetrics on SlideShare

Thank you for your interest in Content Marketing in the UK 2017: Benchmarks, Budgets, and Trends. The annual content marketing survey, from which the results of this report were generated, revealed many new insights this year. We asked more questions about content marketing strategy, factors that in uence content marketing success, marketers’ attitudes about content creation and content marketing in general, and much more. We also asked respondents about their commitment level to content marketing. To see the types of content marketing activities that those who are more committed are prioritizing, see the chart on page 4. Enjoy!

Content Marketing in the UK 2017: Budgets, Benchmarks and Trends

Content Marketing Institute

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Planning a Content Strategy for Every Situation

Content Marketing That Converts

99 Amazing Content Marketing Hub Examples

The Content Marketing Imperative For The Argyle Executive Club

2022 Manufacturing Content Marketing

In-Flight Guide to Content Marketing

Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)

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Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today? In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success. Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.

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The 25 Must-Read Content Marketing Presentations of 2013

1. That Inspired & Educated Us On SlideShare This Year. www.93south.net | @BostonDave

2. WHAT IS CONTENT MARKETING? Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. - Content Marketing Institute Source: What is content marketing on the Content Marketing Institute

3. CONTENT MARKETING IS HERE TO STAY Average used by B2B marketers on Content Marketing Tactics of B2B Marketers now use content marketing More leads generated for companies that blog than those who do not. vs $373 for outbound marketing Sourced from: Exact Target 50 Awesome Content Marketing Stats

4. In 2013, the practice of content marketing fully came of age with an explosion of both the good & the bad (see slide 6). Now over 27M pieces of content are shared daily.* *AOL and Nielsen In no particular order, here is only a small sampling of the top presentations that I pulled from my bookmarks throughout the year. Enjoy!

5. TopRank Online Marketing @LeeOdden

6. Velocity Partners @VelocityTweets

7. HubSpot @_RyanBrown_

8. @NewsCred

9. SAP @BrennerMichael Click to view his Best 25 Slideshare Presentations of 2013

10. Kapost @tobymurdock

11. TopRank Online Marketing @LeeOdden

12. VAYNERMEDIA @garyvee

13. CONVICE&CONVERT @jaybaer

14. @jcolman

15. HubSpot @jessicameher HubSpot @mvolpe

16. @jcolman