Seo 101 for Real Estate

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This document provides an overview of search engine optimization (SEO) for real estate websites. It explains that 88% of home buyers and 97% of consumers research products online, so SEO is important for real estate visibility. The presentation covers search engines and page rank, improving crawling and indexing through organizational structure and keywords, and on-page optimization techniques like optimized titles, meta tags and headings. It also notes the increasing importance of mobile optimization and social media. The goal is to help search engines and users easily find relevant real estate information through SEO best practices.

Technology

SEO 101 For Real Estate

Presented By:

Nate LeBlanc
Marketing Associate

SEO 101
• Search Engines
Overview • Page Rank
• SEO Pyramid
• Improve Crawling & Indexing
• On-Page Optimization
• New Developments

www.bostonlogic.com

4

Without SEO, websites remain mostly invisible to search
engines. For a search engine it is like travelling through a
city without any signs.

www.bostonlogic.com

5

Search Engines
How do they work?

www.bostonlogic.com

6

CRAWLING & INDEXING

www.bostonlogic.com

7

When Person types a search query the Search engine goes
back searches through the large datasets to get the most
relevant & popular information determined by page rank

www.bostonlogic.com

9

Okay, Where Do I Start?

www.bostonlogic.com

10

Improve Crawling & Indexing

www.bostonlogic.com

11

Help Search Engines & Users

Flat Hierarchy- Make it easier to find pages to people & search
engines
Keep important pages within several clicks from the
homepage
Get in the user shoes- can they easily find the desired
information (Search Boston Real Estate) from the navigation
links?
Submit your site to Google and Bing webmaster

www.bostonlogic.com

12

URLS

 Make your URLs of appropriate length
 Keyword use is important but not overuse
 Keep subdomains limited
 Use Hypens to separate words
example- www.abcd.com/boston-real-estate
But not www.abcd.com/bostonrealestate

www.bostonlogic.com

13

Housekeeping

No Duplicate Content. (Copyscape.com)
Limit use of JavaScript
Don’t Iframe
Check for broke links (Brokenlinkcheck.com)

www.bostonlogic.com

14

On-page Optimization

• Title tags
• Meta Title
• Meta Description
• Anchor Text
• Alt Text For Images/Videos
• H1, H2 Tags
• Meta Keywords

www.bostonlogic.com

17

Mobile

Sources: Gartner, 2010; Google Mobile Optimization
Webinar, 2011; Cisco, 2011. View Full Research

www.bostonlogic.com

18

Social Media

Trial & Error. Do what you know best or are
comfortable with.

www.bostonlogic.com

Find Boston Logic on:

BostonLogic.com
617.266.9166

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Seo 101 for Real Estate

1. SEO 101 For Real Estate Presented By: Nate LeBlanc Marketing Associate

2. SEO 101 • Search Engines Overview • Page Rank • SEO Pyramid • Improve Crawling & Indexing • On-Page Optimization • New Developments www.bostonlogic.com

3. 3 Why Do You need SEO? “ According to the 2011 National Association of REALTORS® Profile of Home Buyers and Sellers, 88% of home buyers used the internet in their home search” “ 97% of consumers go online to do research on products or services (Google)” www.bostonlogic.com

4. 4 Without SEO, websites remain mostly invisible to search engines. For a search engine it is like travelling through a city without any signs. www.bostonlogic.com

5. 5 Search Engines How do they work? www.bostonlogic.com

6. 6 CRAWLING & INDEXING www.bostonlogic.com

7. 7 When Person types a search query the Search engine goes back searches through the large datasets to get the most relevant & popular information determined by page rank www.bostonlogic.com

8. 8 Page Rank www.bostonlogic.com

9. 9 Okay, Where Do I Start? www.bostonlogic.com

10. 10 Improve Crawling & Indexing www.bostonlogic.com

11. 11 Help Search Engines & Users Flat Hierarchy- Make it easier to find pages to people & search engines Keep important pages within several clicks from the homepage Get in the user shoes- can they easily find the desired information (Search Boston Real Estate) from the navigation links? Submit your site to Google and Bing webmaster www.bostonlogic.com

12. 12 URLS  Make your URLs of appropriate length  Keyword use is important but not overuse  Keep subdomains limited  Use Hypens to separate words example- www.abcd.com/boston-real-estate But not www.abcd.com/bostonrealestate www.bostonlogic.com

13. 13 Housekeeping No Duplicate Content. (Copyscape.com) Limit use of JavaScript Don’t Iframe Check for broke links (Brokenlinkcheck.com) www.bostonlogic.com

14. 14 On-page Optimization • Title tags • Meta Title • Meta Description • Anchor Text • Alt Text For Images/Videos • H1, H2 Tags • Meta Keywords www.bostonlogic.com

15. 15 www.bostonlogic.com

16. 16 Other Factors www.bostonlogic.com

17. 17 Mobile Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011. View Full Research www.bostonlogic.com

18. 18 Social Media Trial & Error. Do what you know best or are comfortable with. www.bostonlogic.com

19. Find Boston Logic on: BostonLogic.com 617.266.9166

Editor's Notes

AFTER CRAWLING THE SEARCH ENGINE STORE YOUR WEBSITE IN A HUGE LIBRARY DIVIDED INTO SPECIFIC KEYWORDS SO THAT THEY CAN BE SEARCHED THROUGH RAPIDLY & CRAWLS BACK FROM TIME TO TIME TO CHECK FOR NEW INFORMATION.
with new search algorithms factoring social media into search rankings, and social networks introducing search features of their own, social networks are becoming more and more important esp cause of their hyper local nature

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