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How Mobile Technology Is Changing Business Communication -- INFOGRAPHIC

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Teach your students how mobile technology is changing the practice of business communication.This includes reduced costs, content creation, limited attention, writing standards, location-aware content, security and privacy, productivity and collaboration, widespread utility, and decision making and problem solving.

The infographic also includes a timeline from 2014-2019 about the future of mobile business communication.

This infographic gives you a preview of the more in-depth coverage of mobile business communication you'll find in Bovee and Thill's business communication textbooks. Only the 2015 editions of Bovee and Thill's business communication textbooks cover mobile business communication. If you're teaching business communication, keep in mind that all other business communication textbooks will be obsolete.

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How Mobile Technology Is Changing Business Communication -- INFOGRAPHIC

  1. 1. ll IIIIIIIIIEIITAL SHIFT III THE WAY PEIIPLE ABE Illllllllllllllfllllli Bovée & Thill As another disruptive technology transforms business communication, Bovée and Thill are the only authors who provide groundbreaking coverage of mobile business communication in the newest editions of their textbooks. This infographic is the first in a series featuring some of the many topics they cover in their texts. How Mobile Technology is Changing the Practice of Business Communication Reduced costs Mobile technology plays an im- portant role in efforts to reduce operating costs through telecom- muting and other nontraditional work models. Content creation Mobile form factors present challenges for creating and consuming content, from email messages to videos. Limited attention Mobile users often multitask- phone usage occurs while people are walking. Generally, users don't give their full attention to the infor- mation on their screens. Writing standards Mobile communication, particularly text messaging, has put pressure on traditional standards of grammar, punctuation, and writing in general. Location- aware content A From facility maps and property infor- mation to augmented reality apps i (which superimpose information on a live camera view), mobile technology I influences the ways in which people ' interact with their surroundings. Security and privacy Mobile devices create a host of security and privacy concerns, including the “bring your “ own device” (BYOD) phenomenon: employees want to be able to access company networks ' and files with their personal smartphone and A I tablets, both in the office and away from it. Widespread utility Mobile apps offer assistance with a vast variety of business tasks, from research to presentations. Productivity and collaboration Mobile tools make it easier for employees to stay connected, providing them with access to information and work tasks during forced gaps in the work day and while they are traveling. Decision making and problem solving Mobile technology provides several advantages: people in a meeting can do research on the spot, executives can quickly tap into pockets of expertise within a company, and customer service technicians can readily access information. Interactive aspects With cameras, accelerometers, compass- es, and GPS technology, mobile devices provide companies with an opportunity to create more engaging experiences for customers and other users. 2014 D R Mobile Internet usage will ' ' overtake desktop Internet usage. 91% of adults who have a mobile phone will have it within arm's reach. 2015 It's predicted that mobile shopping by way of smartphones will account for $163 billion in sales worldwide. 2017 Mobile subscriptions are expected to top 10 billion. That works out to 1.4 devices for every person expected to be on Earth at that time (7.6 billion). 2019 Half of today's smartphone users will be using their smartphone mobile wallet as their preferred method of payment. LEARN MURE ABOUT MOBILE BUSINESS COMMUNICATION When social media upended business communication, Bovée and Thill textbooks led the market with innovative coverage. Guess who's doing the same with the mobile revolution? only Bovée and Thill cover mobile business communication, and they do it in every chapter. Available January 2015 - Mobile Business Communication Chapter-by-Chapter Coverage Business Communication Today, 13th Edition, Bovée and Thill (Pearson Prentice Hall) Business Communication Essentials, 7th Edition, Bovée and Thill (Pearson Prentice Hall) Available June 2015 Excellence in Business Communication, rzth Edition, Thill and Bovée (Pearson Prentice Hall) For instructors who wish to order examination copies of these texts, write to samplingdept@pearson. com. Be sure to include your full name, college affiliation, and course title. For more information about Bovée & Thill textbooks, and for a vast array of free teaching resources, visit http: //blag. businesscommunicationnetwork. com. © 2015. BOVEE AND THILL LLC. ALL RIGHTS RESERVED.

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