The document discusses how social media is changing recruitment and employment brands. It notes that finding good employees is getting more difficult due to various factors like retiring baby boomers. Companies now have employment brands whether they realize it or not. With increased transparency online via sites like Glassdoor, how a company recruits is as important as who they recruit. Emerging themes include the importance of transparency, job boards struggling while corporate sites and social media grow in importance. Best practices include differentiating one's brand, focusing on candidate experience, relationship management, technology integration, and leveraging referrals and social media. Marketing and HR should work together on employer branding and candidate experience.