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Digital Marketing Presentation
1. Coldwell Banker Digital Marketing Plan SM Prepared by Bradley Thomas Gough Associate Broker I have over twenty years of computer programming experience. My promise to you is that I will continually look for innovative ways to use technology to help you buy or sell a home more quickly and for the best price !
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3. The Digital Marketing Plan… … is my commitment to you to continue providing the highest quality service using today’s most innovative marketing tools.
4. Digital Marketing Tools Additional Internet Portals Local Web Sites Web Marketing Pledge Realtor.com The #1 site ! Coldwellbanker.com
5. A survey to homebuyers who recently moved were asked: “ Do you think the internet is becoming more important than print advertising to market a home?” YOUR HOME’S PRESENCE ON THE INTERNET IS NOW MORE IMPORTANT TO A LARGER PART OF THE INTERNET Source: Conducted by DME, Inc. for REALTOR.com ® Findings, April 2008 Where are buyers looking for homes? YES – 94.3% NO – 4.7%
9. Realtor.com is the #1 visited real estate web site I will make yours stand out Because REALTOR.com® has millions of listings…
10. Realtor.com ® Showcase Listing Enhancement I will upgrade your listing on REALTOR.com® to be more prominent using REALTOR.com® Showcase Listing Enhancements.
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13. FEATURED HOMES™ MARKETING SYSTEM SM FEATURED HOMES™ Your home will be selected for rotation in one of these exclusive positions – the most prominent location for your home on the #1 real estate website. *
19. Example of HTML Blast Email to Agents I maintain the email address of all agents in Metro Indianapolis and I can send them blast emails like this at various points in the marketing campaign for you home.
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