Want to really destroy your eCom SEO in 2018? Here are several horror stories and tips of actions not to take, unless you want to royally fuck up your SEO.
22. 1. Only add Schema code to visible
content/data
2. Ensure all fields for each Schema type are
complete and not empty
3. Do not duplicate the same Schema code
on the same piece of content on multiple
pages
24. Takeaways:
1. Don’t rely on Robots.txt.
2. Avoid Geo-IP Redirects.
3. Sort your own shit out.
4. Ensure Schema data is unique.
5. Take redirects very seriously.