Fundamentals of IP for Entertainment Industry - By Dr. Kalyan C Kankanala Contact Us for Intellectual Property Services BananaIP Counsels Regd Office No.40,3rd Main Road,JC Industrial Estate, Kanakapura Road,Bangalore – 560 062. Email: contact@bananaip.com Telephone: +91-80-26860414 /24/34

1. For Entertainment Industry
By
Dr. Kalyan C. Kankanala
kalyan@bananaip.com
www.bananaip.com
www.bananaip.com/sinapse-blog
Fundamentals of IP

2. Value
Intellectual Assets
Opportunity to Gain Financial Value
Protection and Ownership
Licensing, Merchandizing and so on
Risk Mitigation

3. Quick Intro

4. IP?
Nature of Protection
Term
Species of IP

5. Species of IP
Copyrights
Trade Marks
Designs
Patents
Trade Secrets
Geographical Indications
Traditional Knowledge
Plant Varieties...

6. Copyrights

7. Protection
Idea/Expression Dichotomy
Tangible Form
Originality and Modicum of creativity
Subject matter - Literary, Dramatic, Artistic, Musical,
Cinematographic, Photographic and Sound
Recording works.
Term - Life plus 60 years
Varies for Movies, Photographs and so on.

8. Idea/Expression Spectrum
Concepts
Facts
Works in public domain
Merger
Where Idea Ends and Where Expression Begins?

9. Example
Concept

10. Scene
Sarkar God Father

11. Plot
Phone Booth Knock Out

12. Rights
Reproduction
Adaptation
Distribution
Derivative work
Public performance
Display

13. Risks
Copyright Infringement
Copying
Access
Substantial Similarity
Tests
Look and Feel
Abstraction-Filtration-Comparison

14. Example
Boxing Scene

15. IRobot Endhiran(Robot)
Example

16. Fair Use
Comment
Criticism
Parody
Education
Research
News Reporting
Version Recording
Private use

17. Example
News Channels playing a simultaneous
Video of an on-ground cricket match
along with a Report/ Interview

18. Example
News Channels Playing songs/ scenes alongside
a news report

19. Permission to Use
Copyright Societies
Compulsory Licensing
Neighbouring Right
Broadcasters
Performers

20. Opportunities
Clear Ownership
Protect
License
Merchandize
Earn revenues over a long period of time.

21. Trade Marks

22. Brand Value
Disney-29,018
Red Chillies- 42.1
MTV- 6383
IBM - 86, 383
Apple - 83, 153

23. Protection
Subject matter - Representation
Term - Unlimited
Requirements
Distinctive
Deceptive
Registration

24. Example

25. Types of Marks
Fanciful-
Arbitrary-
Suggestive-
Descriptive-
Generic-

26. Risks
Infringement
Passing Off
Dilution

27. Example
Passing Off
Secondary Meaning
Delay in Approaching the court
Injunction Denied
Movies: Nisshabd(2005) & Nishabd(2007)

28. Movies: Hari Puttar & Harry Potter
Dilution
Literate/ Illiterate Audience
Delay in approaching the Court
Injunction denied
Example

29. Domain Name Disputes
Registration of domain name
Dispute Resolution
Example: www.yashraj.in

30. Opportunities
Clear Ownership
Protect
License
In Film Placement
Brand Value

31. Designs

32. Protection
Appearance
New, Original and Ornamental
Term: 5 years renewable twice

33. Example
• Batman Toys
• Ra.One(Movie) Toys
• Magical Pencil in Shaka Laka Boom Boom,
Hindi tele-serial

34. Opportunities
Clear Ownership
Protect
License
Merchandise
Generate Revenue

35. Trade Secrets

36. Protection
Any information
Perpetual Term
Requirements
Economic Value
Not known to public
Reasonable measures

37. Reasonable Measures
Confidentiality Agreements
Confidentiality Notices
Employment contracts
Physical Security measures
Information Security...

38. Opportunities
Reasonable Measure
Value from secrecy
Licensing

39. PATENT

40. Patents
Inventions
Novel
Useful
Inventive
Term - 20 years

41. Opportunities
Clear Ownership
Protect
Licensing
Merchandizing
Generate Revenue

42. Personality Rights

43. Personality Rights
Celebrities
Name, Likeness, Voice or any other identity
Commercial use
Exception: Parody, Lampooning, Criticism...

44. EXAMPLE
Kajal Agarwal

45. Daler Mehndi

46. Deriving Value from IP
Know your assets - IP Audit
Clear Ownership
Strategic Protection
Smart Licensing
Aggressive Merchandizing
Risk Mitigation Plan

47. e-book on Fun IP
Fun IP
Fundamentals of
Intellectual Property
Dr. Kalyan C. Kankanala
Download URL for the e-book: https://gumroad.com/l/bxPS

48. Thank You!
For more information:
contact@bananaip.com
www.bananaip.com/sinapse-blog