From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Bob Prosen’s book, “KISS THEORY GOOD BYE: Five Proven Ways to get Extraordinary Results in Any Company.” Learn more at Bob’s book companion website: www.KissTheoryGoodBye.com.

1. KISS THEORY GOOD BYE Five Proven Ways to Get Extraordinary Results in Any Company BOB PROSEN BIZ BOOK MONEY QUOTES

2. BIZ BOOK MONEY QUOTES “ Superior leaders develop the vision and have the courage to make decisions. They must be entrepreneurial, know what’s essential, take risks, and encourage others to do the same.” KISS THEORY GOOD BYE BOB PROSEN (pg. 25)

3. BIZ BOOK MONEY QUOTES KISS THEORY GOOD BYE BOB PROSEN (pg. 49) “ Profitable revenue is the lifeblood of a company and can solve many challenges. It’s much more enjoyable and a lot easier to achieve and maintain sustained profitability by meeting the top line instead of cutting costs.”

4. BIZ BOOK MONEY QUOTES KISS THEORY GOOD BYE BOB PROSEN (pg. 101) “ Having loyal customers reduces uncertainty and improves the confidence you can have in financial forecasts. It’s also far more cost-effective and efficient to keep existing customers than it is to acquire new ones.”

5. BIZ BOOK MONEY QUOTES “ At the beginning of the day, it’s all about possibilities. At the end of the day, it’s all about results.” KISS THEORY GOOD BYE BOB PROSEN (pg. 119)

6. BIZ BOOK MONEY QUOTES “ Your competitors’ biggest fear isn’t so much your bright ideas but your ability to turn those ideas into bottom-line results.” (pg. 120) KISS THEORY GOOD BYE BOB PROSEN

7. BIZ BOOK MONEY QUOTES “ Complacency is your worst enemy.” (pg. 163) KISS THEORY GOOD BYE BOB PROSEN

8. For more … www.KissTheoryGoodBye.com KISS THEORY GOOD BYE Five Proven Ways to Get Extraordinary Results in Any Company BOB PROSEN