Brand / Business / Design
Attractive Recruitment
Communication

Brand / Business / Design
• Major advertisement websites’ fees are
enormously high and the competition is giant.
Finding a good employee is becoming a really
tricky task.
• Even though we are going through a recession
with a great deal of unemployed people, talented
and motivated people are hard to find. However, it
is them who can find the right employer right away.
• Many companies are experiencing a workforce
fluctuation and uncommitted employees.
• This all leads to higher HR expenses.
Issues we address
A great deal of companies are coping with a time consuming and financially demanding
employee recruitment process. Undistinguished and non-targeted recruitment process can
lead to an excess of inappropriate employees.

Brand / Business / Design
• It is obvious not everyone could fully realize their
potential and become a committed and loyal
employee. We therefore choose distinct means of
recruitment communication, which attract people
with the exact personal traits needed.
• We see recruitment communication as a
company’s show case. Not only to attract, but
also to introduce the core company mechanisms
and allow prospective employees to get to know
the company before they step one foot inside. Not
only we want to address the right candidates, we
want to employ them. That is why we use authen-
tic content.
• We deploy proven communication structures and
practical design while communicating and advertis-
ing.
What is our solution?
We create content, which brings the right people to the right places.
We work with proven structures and practical design. That is why we mainly create career
microsites and LikedIn profiles.

Brand / Business / Design
1. Attractive and authentic content
We need to use attractive and authentic content
only. It follows a following structure:
a) What we want to achieve and what
we believe in
• Introduction of the company’s goals and
objectives
b) Who we are and what we do
• Introduction of the company, preferably in a form
of a short story
• Field of activity, introduction of services and
products
c) What is our day like
• Show what our company culture is like
• Photos and videos from company events
or free time activities
• Explain what events and company rituals
are all about
d) Why join us?
Main reasons that make our company unique
to work with
e) Benefits
• Introduce basics of employee benefits and
possible career growth and development
f) Job vacancies
• List job vacancies
g) Who we are looking for
• Description of the right employee, corresponding
with company culture
2. Advertising
We will create a recruitment advertisement unlike
any other. It will shine among other adverts.
We will include work description, skills needed
and offered benefits but we will also introduce
your company, its goals, company culture and
attractive future ahead. In other words, the main
reasons to work for your company.
3. Career microsite
The main objective of your career web is to allow
your future employees to get to know your
company even before they get foot in the door.
Our aim is to create a specific relationship
between your company and an employee.
It might even lead them to a conclusion your
company is not an employer they are looking for.
The process of attracting the right and perspective
employees and putting off unsuitable ones will
save a lot of money in upcoming interviews.
4. LinkedIn
LinkedIn is world's largest and most influential
professional network. Talented people can easily
promote their work or just share information. Even
companies have their own profiles and headhunt-
ers often search through LinkedIn to get to the
right person. You may be even running a very
specific campaign targeted at a particular group of
people of a particular skill. Therefore, we will create
a LinkedIn profile filled with appropriate content
powerful enough to captivate your targeted group.
What is it all about?
Our idea and method is to create an attractive
and authentic content, prepare a recruitment advertising,
career microsite and LinkedIn profile.

Brand / Business / Design
How do we do it?
We are not going to do
just an ordinary advertisement.
We will be creating real
and credible communication
and that is why we need
to get to know your company.
1. Basic analysis
4. Data collection
2. Homework
3. Meeting
5. Design
and creation of
the communication
content
6. Approval
of the design
and content
7. Microsite
development
8. Signing up
for LinkedIn

Brand / Business / Design
How do we do it?
1. Basic Analysis
We will analyze your current recruitment
communication - content, form and design
of currently used channels and means of
communication. Provide a case study.
2. Homework
You will be provided with a set of questions
concerning key concepts of your advert and your
company.
The answers will provide a very important
feedback and groundwork for our meeting.
3. Meeting
Our meeting will take up to three hours and has
a clear goal of formulating answers to these
basic questions:
• Who are we? What is our goal?
• What do we believe in?
• How do we live?
• Why join us?
• Who are we looking for? What personality and
abilities are we looking for in a person?
• Who is not suitable for the job?
• What are our employee benefits?
• What it takes to become one of us?
• What languages do we speak?
4. Data Collection
• Client will provide (upload) a content of the
communication - texts, photos, videos, info
graphic or other graphic elements, which will
create a base for a recruitment communication.
• Data will be provided in a certain structure and
format, which will allow us to work flawlessly.
• Client will hand in a logo and other company
graphic elements in a common graphic or
DTP file format.
5. Design and creation of the communication
content
• We continue working with strategies we have
agreed on our meeting and keep working with
data provided.
• We will select key ideas and include them into
creating recruitment communication content.
• We will prepare main titles, headings and opening
paragraphs of particular parts of the website.
• We will create a typical recruitment advertisement -
reformulate a currently used advertisement.
• We will create a structure and design of a career
microsite corresponding to your company design.
6. Approval of the design and content
• We will hand over our new structure and design
of a career microsite, web-content and recruit-
ment advertisement suggestion to client’s approval.
7. Microsite development
• After our client approves the content and design,
we will start creating and programming a microsite
(texts, photos, videos).
• Final testing and approval phase
8. Signing up for LinkedIn
• We will take care of signing up for LinkedIn.
• The profile is going to match the nature of the
website and will be created from the contents
of career microsite.
• Client will be handed access information.

Brand / Business / Design
What is the main benefit?
Really effective recruitment communication - you are going to find the right people much faster.
How much it costs?
The basic scheme described above is priced 85.000 CZK (no tax included).
We are happy to offer any additional services, all-available upon request.
Contacts
BRANDBAKERS, s.r.o.
Nad Rokoskou 2a
Prague 8 - Liben, 182 00
www.brandbakers.cz
Petr Hovorka
Phone: (+420) 602 271 011
E-mail: petr.hovorka@brandbakers.cz
Jiří Landa
Phone: (+420) 734 15 85 85
E-mail: jiri.landa@brandbakers.cz