Mark Brill, BrandEmotivity's Lead Partner in the UK, gave this presentation at the Marketing & Communication Loft conference on Luxury Brands in Geneva, March 25 2013. Mark spoke about how mobile can work as an emotional and powerful channel for luxury brands.

1. Luxury Brands and
The Power of Mobile
Insights from Great Luxury Brands Conference
Geneva, 25 March 2013
Mark Brill - BrandEmotivity

2. During this presentation, out of respect for other members of the audience, please
make sure your phones or tablets are switched ON and that you Tweet, Instagram or
Vine to the following hashtag/accounts.
#TheMCLoft
@BrandEmotivity

4. #1 Online Offline Strategies
#2 Augmented Stores
#3 Emerging Channels

5. We’re
becoming
‘smarter’,
faster

6. Every second
8.1 Android
and 4.6 iOS devices
are sold.

7. 4.2 babies are
born every
second.

8. 13%
of US retail traffic
comes from
mobile devices

9. 23%
of in-store purchases
are influenced by mobile

10. More people in China
access the Internet from
mobile than fixed lines

11. 10% of media time is spent
in mobile devices
7% of media time is
spent in print

12. My schedule!
My news!
My friends!
My music!
My entertainment!
My fun!
My shopping!

13. 1 Online Offline Strategies

14. Brands often say:
“We want an app!”

15. But...
80% of brand apps are
downloaded less than
1000 times

16. These brands do it well:
Sephora
Nordstrom
Macy’s
NET-A-PORTER
Bloomingdale’s
L2 Mobile IQ

23. 2 Augmented Stores

25. Virtual Retailers

30. Pull Marketing?

33. Emerging Mobile

35. The Same but Different

36. Augmented Volkswagen

38. New Devices

39. A Visionary Future?

40. Google Glass

44. Mobile is the heart of our
digital lives.
Mobile can be a powerful,
emotional channel for
luxury brands.

45. Thank you
Mark Brill
Lead Partner, UK
mark.brill@brandemotivity.com
@BrandEmotivity
London • Paris • Singapore • Shanghai