HOW TO DEAL
When it comes to impressions,
think quality over quantity. 100
people who care about your brand
are better than 1,000,000 people
On that note, make it a point to
know what your ideal prospects
actually do care about. In your ads,
talk to them about these things!
For example, create ads that
amuse and entertain, pull on the
heartstrings, or solve a problem.
Most importantly, talk like a human,
not a corporation.
Finally, if you can’t beat the kittens,