Brand Quarterly Issue 19 Highlights
Long-term brand success requires more than just talk - it takes action. Here’s a few highlights from Issue 19 of Brand Quarterly magazine. -- Getting AND Keeping Your Brand Future Ready - by Joris Merks-Benjaminsen "You will never use the full potential of digital if you treat it as a ‘below the line’ medium" - http://bit.ly/BQ19-4 @JorisMerks -- Innovating For The Changing Global Consumer - by Siddharth Singh and Eric Turkington "The speed of technological change is enabling consumers to leapfrog to newer technologies" - http://bit.ly/BQ19-62 @SidDSingh @eturkington @fahrenheit212 -- Content Measurement You Can Take To The CFO - by Rebecca Lieb "Sales are critical, but content can do so much more - why sell strategic goals short?" - http://bit.ly/BQ19-10 @lieblink -- Multisensory Engagement In Digital Media - by Thomas Heinrich Musiolik and Prof. Dieter Georg Herbst "If a digital brand activates all five senses, the effects are far greater than the sum of each one" - http://bit.ly/BQ19-56 @thomashmusiolik @profherbst -- Using Hard Trends To Create And Maintain A Competitive Edge - by Daniel Burrus "Technology is driving exponential change, and that means; if it works right now, it's already obsolete” - http://bit.ly/BQ19-16 @DanielBurrus -- BQ Insider Interview with Chris Hall | Founder and CEO | Bynder "Cloud-based brand management is easily implemented, the hurdle for brands is usually change management” - http://bit.ly/BQ19-44 @chall @GetBynder -- Competitive Immunity: Build A Moat Around Your Brand - by Jeremy Miller "Your brand is like a moat around your business, it insulates and protects your products and services" - http://bit.ly/BQ19-52 @StickyBranding -- Painting Outside The Lines: Breaking Brand Identity Rules – by Andrew Vesey "If you don’t know them, going against branding rules isn’t breaking them: they’re called mistakes” - http://bit.ly/BQ19-20 @ATVesey -- Intelligent Content Is Imperative For Modern Organizations - by Irina Guseva "More content doesn’t equal better content. Intelligent content does" - http://bit.ly/BQ19-48 @irina_guseva -- What Marketers Can Learn From Software Developers - by Scott Brinker "In addition to Agile, marketers can draw inspiration from many other software and IT-oriented frameworks” - http://bit.ly/BQ19-26 @chiefmartec -- Millennials And The New Push For Purpose In B2B Branding - by Rachel Klein "Millennials do not ‘silo' their concerns between personal and business lives” - http://bit.ly/BQ19-32 Rachel Klein @AvenueB2B -- The Secret To Online Community Success (Hint: It’s Not The Technology) - by Vanessa DiMauro "Understanding who you aim to serve is crucial to driving the how, where, when, what and why of your community" - http://bit.ly/BQ19-40 @vdimauro -- Ugly Never Wins - by Phil Pallen "When it comes to the business of branding, you’ve got to look good to get ahead" - http://bit.ly/BQ19-36 @philpallen
