According to FDC, Nigeria is currently experiencing mild recession and most of the economic indicators are red; only consumption, household expenditure and the stock market are yellow. This shows manufacturers’ major concerns. Competition is becoming stiffer as consumption and disposable income continues to decline while cost of production is unpredictable due to non-fixed exchange rate by the CBN. As this uncertainty continues, market forces and dynamics are not constant, but consumers expect their brands to remain stable and consistent. Brand credibility and consistency seem the only trump card available for managers and manufacturers at the moment. With major brands already owning spaces in the minds of the consumers through their personality statements, positioning, imagery, communication among others; being consistent and ‘hanging in there’ by digging deep to explore the brand values and potential is where managers are facing the most herculean task. It is a fact that consumers do not want their brands to change no matter what, especially the core brand promises. They want their brands to give them the ‘have got you’ and ‘won’t fail you’ feelings despite everything. Brand consistency needs to be the core of brand activities right now with delivery on brand recognition cues and guaranty of quality. This edition comes with another opportunity to give you insights into the world of brands and their activities including launches and extensions across sectors and markets, it has different articles, opinions, events, opinions that will make the time invested in worth the while. It is true that what defines a brand are its assets, strength and values. Its performance on these three parameters reveal its equity; to help brand managers, we included an article on how to sustain brand value in recession while the cherry of this edition is the corner for entrepreneurs, where we revealed the potentials of oil palm in Nigeria and how to maximise it.

1. www.brandspurng.com
BRAND SPUR
M O N T HLY B RAN D MAGAZ INE
Image credits:
istock.com, 123RF.com and Google search
Vol.1 No.3 2016
@brand_spurng facebook.com/Brand-Spur-Nigeria
View point
Analysing Parent Brand
Sub-Brand Relationships
September Edition
CommodityPrice Update
Economicscorecard
Risk: foot prints
Recession
How Brands are responding to
the recession
New Launch
Kantar unveils a new
corporate identity
EmphasizingBrand value
…Five tips to retain brand value
through a recession
Article
Analysing Parent Brand
Sub-Brand Relationships

2. 4 | www.nitda.gov.ng 4 | www.nitda.gov.ng
47. Mutalo Group introduce
“Kabisa Energy Drink”
23. Bigi Cola expands the
Cola war
84. You Can Now Suspend
Your DSTV Subscription When
You Wish
Editor-In-Chief
Bello Salami
Photography & Images
Internet & Eye level Studio
08069766133
Office Address:
3, Kunle Olaleye Street, Victory
Estate, Ojodu, Lagos State.
Email: info@brandspurng.com
www.brandspurng.comContent gathering & Design:
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All rights reserved Brand spuris the official in-house Publication of the Brand Spur Nigeria (BSN) ©2016
C O N T E N TS
Brand Spur is a monthly report to keep you abreast of the current event in
Nigeria within selected product category. The report contains important
information of happenings in the market and any other information relevant
to the smooth and continuous operation of your business.
Brand Spur helps you see your activities in the market place vis-à-vis
competition.
19
9
18
43

3. According to FDC, Nigeria is currently experiencing mild recession and most of the economic indicators are red; only
consumption, household expenditure and the stock market are yellow. This shows manufacturers’ major concerns.
Competition is becoming stiffer as consumption and disposable income continues to decline while cost of production is
unpredictable due to non-fixed exchange rate by the CBN.
As this uncertainty continues, market forces and dynamics are not constant, but consumers expect their brands to remain
stable and consistent. Brand credibility and consistency seem the only trump card available for managers and
manufacturers at the moment. With major brands already owning spaces in the minds of the consumers through their
personality statements, positioning, imagery, communication among others; being consistent and ‘hanging in there’ by
digging deep to explore the brand values and potential is where managers are facing the most herculean task.
It is a fact that consumers do not want their brands to change no matter what, especially the core brand promises. They
want their brands to give them the ‘have got you’ and ‘won’t fail you’ feelings despite everything. Brand consistency
needs to be the core of brand activities right now with delivery on brand recognition cues and guaranty of quality.
This edition comes with another opportunity to give you insights into the world of brands and their activities including
launches and extensions across sectors and markets, it has different articles, opinions, events, opinions that will make the
time invested in worth the while. It is true that what defines a brand are its assets, strength and values. Its performance
on these three parameters reveal its equity; to help brand managers, we included an article on how to sustain brand
value in recession while the cherry of this edition is the corner for entrepreneurs, where we revealed the potentials of oil
palm in Nigeria and how to maximise it.
We promise that this is a read that will keep you longing for more.
Have a great time with BrandSpur Ng.
고맙습니다 – Thank You!

4. General News…

5. 3
Inflation soars on rising food
prices and high import costs…

6. Domestic Commodity Prices
BRANDSPURNG.COM
Commodities
Current Prices
LAGOS
Current Prices
KANO
Current Prices
ONITSHA
LAGOS PRICES
Price Elastic 1Year Low 1Year High
Palm Oil (25L) N15,500 N15,800 N15,000 N6,000 N15,500
Semolina (10kg) N3,100 N3,150 N3,120 N2,300 N3,100
Maize (50kg) N13,250 N13,300 N13,450 N9,000 N13,250
Tomatoes (50kg) N8,000 N7,800 N8,000 N8,000 N45,000
Price Inelastic
Cassava (Garri) (50kg) N10,500 N12,400 N12,400 N8,000 N12,500
Flour (50kg) N11,000 N11,000 N11,200 N8,500 N11,000
Rice (50kg) N19,000 N17,000 N20,000 N8,000 N23,000
Cement (50kg) N2,200 N2,200 N2,250 N1,400 N2,200
Beans (50kg) N19,000 N19,800 N20,000 N9,000 N19,000
Sugar (50kg) N17,000 N17,500 N17,950 N8,000 N17,000

8. Economic scorecard: 9 Red, 3 Amber
BRANDSPURNG.COM
Real GDP
Growth
Headline
Inflation
Foreign
Investments
-2.42%
(-0.4% in Q1’16)
$347bn
(385bn in Q1’16)
N0.6trn
(1.2trn target)
N71k
(70k in Q1’16)
+17%
(13% in Q1’16)
32.6%
(30.8% in Q1’16)
27
(35 in Q4’15)
-$6bn
(-$3bn in Q1’16)
$0.4bn
(0.5bn in Q1’16)
-3bps
(since Q1’16)
-24
(-3 in Q4’15)
41.9
(47 in Q1’16)
Aggregate
Consumption
Unemployment +
Underemployment
Stock Market
Performance
Government
Revenue (Tax)
Terms of Trade
Index
Consumer
Confidence Index
Household
Expenditure
Net Value of
Trade PMI
Source: CBN,EIU,NBS

9. RISK: FOOT PRINTS
BRANDSPURNG.COM
CriticalMajorMild
Unlikely Possible Probable
Social
Unrest
Wage
increase
demand
Policy
Delays
Oil price
below $40pb
Political
Violence
Forex
market
collapses
Oil Production
falls
Terrorism
and
Insurgency
Political
Squabbles
Policy reversal
and backsliding
Military
Coup

10. Emphasizing Brand value
…Five tips to retain brand value through a recession
How has the recession affected your brand and its reception in the market? Many companies batten
down the hatches and attempt to see themselves through any recession quietly and on maintenance
marketing budgets. However, most research about marketing through a recession identified
companies continuing to invest in marketing activities gain additional market share when they enter
the boom period at the expense of those that did not.
 Maintain level and volume of your marketing activity and where possible your budget to ensure your brand
remains visible to your clients;
 Maintain contact with your clients and speak directly to them using your knowledge of their buying
preferences to segment your market and through personalised mailings and sell your brand values not just
product benefits;
 Automate your data and build up a customer relationship management system that improves the data mining
and performance management capability for your marketing investment;
 Be innovative in your approach to the market and through new product development that allow you to quickly
respond to market conditions ahead of your competition;
 Ensure an effective search engine marketing strategy is developed using branded and non-branded keywords.
© M4siz Limited – White paper series

11. How Brands are responding to the recession
When Promasidor began the production of powdered milk in 28g sachets, markets watchers wondered how long
this trend will last. Over 20 years down the line virtually all dairy brands have followed the trend – giving
consumers the option of purchasing milk in smaller, pocket-friendly units.
With the current austere economy compounded by the recession, more and more fast moving consumer goods
(FMCG) companies have followed suit. Now almost every household grocery has its minute alternative – from
chocolate drinks, to cleaning agents, toiletries, breakfast cereals and the like.A survey of the market revealed
that many brands now produce more of their pocket-friendly options as against the regular packs. “We
discovered that our Loya milk in small sachets sell faster than the tins. These days, not many people can afford
the 400g packs,” said a Promasidor spokesperson.
Many breakfast cereals like Cornflakes, Nestlé’s Golden Morn and Quaker Oats now have been repackaged with
options of smaller packs. “Part of my child’s food is Golden Morn but since the economic downturn, the normal
pack has increased from N450 to N600 while the 900g pack now costs N1,100 instead of N850. I resorted to
buying their 50g sachets which serves my daughter just one meal but since it is N100, at least, I can still afford
that compared to buying something of N600,” said Mrs. Fatima Yunus, a businesswoman in Lagos.
Read more…

12. Kantar unveils a new corporate identity
…The unified look and feel reflects a more collaborative working approach.
All 12 brands will have Kantar as its prefix
Kantar recently announced the launch of
a new corporate identity for the parent
brand and its 12-strong family of
operating brands to give a unified look
and feel across the whole business.
Operating brands will now have a Kantar
prefix and a new, common typeface. For
instance, Millward Brown, IMRB and TNS
will now become Kantar Millward Brown,
Kantar IMRB and Kantar TNS.
Read more…

13. Uber supports Nigerian
small business after
controversial demolitions
Following the destruction of the Nuli
Juice store in Ikoyi, Lagos, Uber
decided to support the local Nigerian
business by uniting with the
community to help Nuli Juice continue
its operations.
Read more...…
NICKELODEON teams with
Domino Pizza, Coldstone for
monthly kids parties
Kids and family channel Nickelodeon
(DStv channel 305) has announced
the rollout of its Surprise Birthday
competition for Nigerian kids.
In partnership with Domino’s Pizza
and Cold Stone Creamery,
Read more...…
News – Headlines
BRANDSPURNG.COM
Sokoto Cement to Generate
New 60MW Electricity in 2017
To reduce the high cost of energy
consumption for production
processes, the Sokoto Cement
(Cement Company of Northern Nigeria
Plc) has concluded better
arrangements to build two additional
power plants
Read more...…

14. Abia acquires land for oil palm
revolution
Abia State Commissioner for
Agriculture, Chief Uzor Azubuike, has
announced that the state government
has acquired about eight thousand
hectares of land to effect what he
called oil palm revolution in the state.
Read more...…
News – Headlines
BRANDSPURNG.COM
Knauf Group set to open $75m
factory in Lagos
German construction firm, The Knauf
Group, is set to establish a $75miilion
building/construction tools
manufacturing factory in Lagos. The
delegation from the firm who visited
the Lagos State Governor Akinwunmi
Ambode
Read more...…
NCC seals Nokia-Alcatel Lagos
office for illegal operation
The Nigerian Communications
Commission (NCC) on Wednesday
sealed off the office of Nokia-Alcatel
located in Lekki, Lagos for allegedly
operating without license. Head of
Enforcement Unit, NCC, Mr. Salisu
Addul, who spoke shortly after the
sealing off of the firm
Read more...

15. Honeywell Flour Mills’ New
Multi-billion Naira Factory
Nears Completion
Shareholders have commended
Honeywell Flour Mills Plc for the on-
going construction of its new multi-
billion naira state-of-the-art foods &
agro-allied complex and reaffirmed
their confidence in the growth
prospects of the company.
Read more...…
News – Headlines
BRANDSPURNG.COM
Facebook, MediaReach
collaborate on e-learning
In Q2 2016, as part of the regional
development programme, MediaReach
OMD joined forces with Facebook to
introduce an e-learning initiative in
Europe, Middle East and Africa. OMD
is the first agency to globally launch
an initiative on such scale, placing
importance on inspiring teams
Read more...…
Pretty Healthcare set for 2nd
phase of Free Deworming
Campaign in schools
As part of its contribution to the
society, through one of its corporate
social responsibility initiatives, Pretty
Healthcare Limited, a foremost
preventive healthcare organisation,
will be taking its free Deworming
Campaign to more schools in Lagos
and other parts of the country
Read more...

16. Lagos Cable Car USD275
Million Project Kicks Off
Read more
https://pageone.ng/2016/09
/21/lagos-cable-car-project/
After three years of its celebrated
announcement, work has finally
started on the Lagos Cable Car
project. According to its owners, when
completed the cable car route will
start from Ijora to Apapa and Victoria
Island. The cable car project will use
Adeniji Adele as its central hub.
Read more...…
News – Headlines
BRANDSPURNG.COM
PPP scheme to mass produce
fish takes off in Lagos
A Public Private Partnership to mass
produce fish for local consumption
and export has taken off in Lagos
State. The initiative which will fetch
the federal government 30 percent
returns on investment, investors 40
percent and project promoter 30
percent over the next ten years
Read more...…
FG to use local textile for
military, paramilitary uniforms
The federal government says plans
are underway for Nigerian military
and para-military personnel to use
made in Nigeria textile for their
uniforms.
Read more...

17. News – Headlines
BRANDSPURNG.COM
Primero Transport And Value
Media Launch BRT TV
The TV station is an exclusive
broadcast service for the Lagos bus
rapid transport in Lagos, Nigeria’s
commercial capital.
Read more...…
FrieslandCampina invests N4b
in dairy development
FrieslandCampina WAMCO Nigeria Plc,
dairy producer, said it has so far
invested over N4 billion in its Dairy
Development Programme (DDP), an
initiative aimed at developing the
local dairy industry.
Read more...
Beverage brands make list
of Top 10 Nigerian brands
Ipsos, a global brands and marketing
research firm for the first time in its
five years of study has published the
list of Top ten most influential out of
100 brands in Nigeria.
Read more...…

18. FMCG - Alcoholic Beverages

20. LVMH Wine & Spirits group
records 7% revenue growth
French luxury goods maker, LVMH
Moet Hennessy Louis Vuitton said its
revenue in the first-half of the year
grew 3% from last year to €17.2bn,
while the group’s net profits totaled
€1.7bn, an increase of 8% on the
previous year.
Read more...…
Star Lager announces more
partnerships with five
European clubs
Star Lager Beer, a product of Nigerian
Breweries Plc, on Wednesday August
31, 2016 announced an
unprecedented partnership with five
European football clubs – Arsenal,
Juventus, Real Madrid, Paris Saint-
Germaine and Manchester City.
Read more...…
BRANDSPURNG.COM
AB Inbev set for October
2016 launch, to attack West
Africa from Nigeria
Monster brewer, Anheuser-Busch
InBev, otherwise known as AB Inbev,
has concluded launch plans in the
Nigerian market, a development that
is likely to reshape the Nigerian beer
market in many ways.
Read more...…
Alcoholic Beverages

22. Alcoholic Beverages
BRANDSPURNG.COM
#RealDealExperience for
Lagos fans as 9ice Brings
Ikorodu to a Halt
Multiple award-winning artiste, 9ice
brought Ikorodu to a halt, on
Saturday, 10th of September 2016 as
the Legend’s Real Deal Experience
rolled into town for a second edition in
Lagos. The event, which makes it the
eighth stop in the nationwide tour
where music stars
Read more...…
Guinness Nigeria Loses N2bn
Guinness Nigeria Plc has announced a
financial result of N102 billion revenue
for the period ended June 30, 2016,
and an overall loss of N2 billion after
Tax when compared to the same
period last year.
Read more...…

25. Non - Alcoholic Beverages

26. 2,700 students take part grand finale of
“Chocademy” in Ilorin
No fewer than 2,700 fun-loving school children, parents
and indigenes stormed Savannah Hotel, Ilorin recently to
witness the grand finale of the Cowbell Chocolate
Summer Camp which started earlier this year in August
at Makurdi. The Cowbell Chocolate summer camp, also
called Chocademy
Read More…

28. Mutalo Group introduce “Kabisa Energy Drink” to Nigerian Market
After deep familiarity with the African economy and two years of intense research, Mutalo Group has introduced
‘Kabisa’ a new energy drink that is set to enter the Nigerian market. Based on high-quality ingredients, Kabisa
is an exceptional energy drink that gives proper value for money. With similar packaging, pricing and marketing
strategies all over the world, the new energy drink is one of the most affordable energy drinks in the market.
Read more…

29. Sosaco Nigeria enters the
full cream dairy segment
with launch of Jago Gold Full
Cream Milk Powder
Competition in the full cream milk
segment of the dairy sector is about
to get even stronger with the launch
of Jago Gold Full Cream Instant Whole
Milk Powder by Sosaco Nigeria
Limited.
Read more...…
Non - Alcoholic Beverages
BRANDSPURNG.COM
Chi Ltd support Lagos Marines FC
As part of its commitment to
identifywith local football clubs and
the opportunity they bring, Chi
Limited, Nigeria’s biggest beverage
and snacks manufacturer,recently
supported the ‘Lagos Marines’ football
team at the University of Lagos
(UNILAG).
Read more...…
Hollandia Yoghurt Excites
Consumers With Colours Of
Goodness Campaign
Following the successful conclusion of
the Hollandia Yoghurt ‘Colours of
Goodness’ social media promo, lucky
winners have been rewarded with
mouthwatering prizes.
Read more...…

30. Non - Alcoholic Beverages
BRANDSPURNG.COM
Promasidor Nigeria invests N8B
to enhance expansion plans
Promasidor Nigeria Limited, makers of
Cowbell, Onga, Toptea and Loya Milk,
has concluded arrangements with IFC,
a member of the World Bank Group,
to inject a $25 million loan (over
N8billion) into its production with a
view to increasing efficiency and to
produce more products
Read more...
Peak Milk Campaign Moves To
Neighbourhood Markets
Weeks after Nigeria’s premium dairy
brand, Peak Milk began the Peak Can
Do More “PECADOMO” awareness
campaign, the crusade has been
taken to no fewer than eight major
markets within the Lagos metropolis
in the south- west Nigeria.
Read more...

31. Retail News…"Brick and Click”

33. Jumia Travel and Afro Tourism
rejuvenate partnership ease
travel bookings
Jumia Travel (formerly known as
Jovago), Africa’s largest online hotel
booking portal has rejuvenated its
partnership with Afro Tourism, Africa’s
foremost travel and tourism
promotion company. Afro Tourism is a
tourism media company that
promotes travel to and within Africa
Read more...…
iCyrus scales up business, opens
online market for home
improvement products
In line with modern business trends
which, increasingly, favour online
market, iCyrus Online Merchant, a
rapidly growing business with the
primary aim of supplying customers
with products and services for home
improvement, has opened an online
market/store for its range of products.
Read more...…
Iroko Partners Launches IrokoX,
Iroko Partners has announced the
launch of IrokoX, an entertainment
platform where Nigerian content
creators can create and monetise
their content.
Read more...…
Retail News: Brick and Click
BRANDSPURNG.COM

34. T-Mart shopping mall opens in
Lagos but you have to be a
member to shop
Shoppers and Store owners in Lagos
are in for exciting news as T-Mart
Wholesale Store, a renowned
membership-based wholesale
Shopping mall opens in Lekki area of
Lagos on Saturday, August 20th
2016. This is the first of its kind in
Lagos
Read more...…
OLX.com.ng opens new office to
mark 4th anniversary in Nigeria
Nigeria’s online classified,
OLX.com.ng, commissioned their new
head office in Ilupeju, Lagos as they
celebrated four successful years in the
country. Speaking to the media at the
anniversary celebration, the Country
Manager, Lola Masha stated that
Read more...…
Retail News: Brick and Click
BRANDSPURNG.COM
Interswitch finally acquires
VANSO
Nigeria’s largest mobile money
service, Paga, reached a new
milestone on Wednesday when its
users hit 5 million. The highest among
any of the 21 Nigeria mobile money
services. The mobile money service
provider is the single largest network
of financial access points
Read more...…

35. 35 55
Retail News: Brick and Click
BRANDSPURNG.COM
Despite Economic Downturn, Novare Lekki Mall Received
20,000 Shoppers In One Day
Less than a month after opening for business, Novare Lekki Mall, one of the new shopping malls in Lekki,
Lagos said it received over 20,000 shoppers on the 25th of August, 2016. Novare Lekki was developed by
Novare Real Estate Africa at a project cost of USD83 million and boasts 22 000 square meters of gross
lettable area.
Read more...

36. 36 55
Retail News: Brick and Click
BRANDSPURNG.COM
Jangilova is a shared-service network that connects people to consume media contents such as movies,
play video games, view football matches, news, TV programs.
The most interesting thing about the scene is the dynamism and freedom to play with ideas. Jangilova’s
founders said their mission is to be Africa’s largest community driven hospitality company.
Read more…
You Can Call Jangilova The Airbnb Of TV

37. Barely one year after Ajeast Nigeria Limited broke the duopoly in the Cola drink market with its Big Cola
offering, a new entrant, Bigi Cola has joined the fray. Bigi Cola, a product of Rite Foods Limited, marketers of
Bigi and Rite Sausage Rolls, was launched into the market, recently without fun-fare into a market
dominated by Coca-Cola and & 7up Plc. Bigi Cola which is packed in 500ml comes in four variants; Bigi Cola,
Bigi Orange, Bigi Lemon-Lime and Bigi Apple. Read more…
Bigi Cola expands the cola war

38. Joel Amawhe has just introduced something nice but unique to the startup scene – Studacom
(studacom.ng) an online off campus hostel and roommate finding site. In an email note to PageOne
Startup Desk, Joel said, ”I have always been aware of the hurdles often faced by students in getting good
hostel accommodation and roommates. The need for a platform like Studacom.ng came to me more
seriously late 2015. Read more...
Studacom Is Nigeria’s First Campus Hostel And
Roommate Finding Platform

39. Black Opal
Launches new Ad
Campaign
Black Opal Nigeria unveils its latest
beauty campaign with Mimi Onalaja and
Idia Aisien; announces Lillian Paul as a
Black Opal Brand Ambassador
Read more…

40. New Launch
D United(DUFIL) makers of Indomie noodles has launched another variant of instant noodles into the Nigerian market. The
new variant of instant noodles is called the CHICKEN PEPPERSOUP NOODLES in a hungry man pack size and also commenced
promo in relation to the new variant launch

41. MINIMIE CHINCHIN
Winners has emerged
for the minimie comedy
bank challenge. Also
other events took place
organised by minimie.
read more…
55
McVITIES
Mcvities fingers
challenge #foodart with
great prizes to be won
like a Samsung galaxy
tab and other
consolation prizes.
Read more…
MINIMIE INSTANT NOODLES
Minimie noodles
entertained consumer
during the sallah break
and giving out free
airtime to anyone that
participate by posting a
sallah selfie and tagged
#minimieSallahFie on
twitter
Read more…
MAMA GOLD
Power oil extra power
promo for any
purchase 3 litre power
oil bottle
Read more..,
Promotional Activities: Packaged Foods
BRANDSPURNG.COM

42. NOBLE CARPETS
Noble Carpets & Rugs
Eid Kabir Giveaway.
read more…
55
TURA SOAP
#SkinSuccess story
with winning prizes of
Samsung Galaxy
S7 phone.
Read more…
Promotional Activities: Packaged Foods
BRANDSPURNG.COM

43. Banking & Insurance

44. AIICO Pension Managers unveils Joke Silva as brand
ambassador
AIICO Pension Managers Limited (APML), a licensed
Pension Fund Administrator (PFA) operating in
Nigeria and a subsidiary of AIICO Insurance Plc,
recently marked its 10th anniversary with the
unveiling of veteran actress, producer and TV
personality, Joke Silva as brand ambassador. This
strategic partnership in addition to promoting the
AIICO Pension brand will greatly improve public
acceptance of retirement planning and pension in
general.
Read more…

46. Ambitious SunTrust Bank Commences Operations
The management of SunTrust Bank Limited, one of the recently licensed commercial banks in the country
officially opened its doors to customers monday. The bank has a regional banking licence.
Speaking at the opening ceremony which attracted top government officials, politicians as well as traditional
rulers in Lagos yesterday, the Chief Executive Officer of the bank, Mr. Muhammad Jibrin, said the bank was
the first fresh banking licence to be issued by the Central Bank of Nigeria (CBN) since 2001.
Read more…

48. Ecobank launches Ecobank
Masterpass™ QR in Nigeria
Masterpass QR – Mastercard’s latest
enhancement to its Masterpass digital
payment service – supports mobile-
driven Person-to-Merchant payments,
enabling millions of micro, small and
medium enterprises to move from
cash to digital payments
Read more...…
News – Headlines
BRANDSPURNG.COM
UBA Sponsored Ebola Movie ‘93
Days’ premiering Tuesday
The much talked about Ebola movie is
finally set to hit the theatres as the
Nigerian premiere has been fixed for
Tuesday, September 13, 2016. The
premiere of the movie, ’93 Days’ will
take place at The Rock Cathedral, 4th
Roundabout, Lekki-Epe Expressway,
Lagos.
Read more...…
FirstBank offers Exciting
Educational Solutions to Schools
It is the beginning of another school
term and as students return to school
after the long holidays, First Bank of
Nigeria Limited, Nigeria’s most
valuable Bank brand is again set to
support schools with their educational
requirements to enhance preparations
for the school year.
Read more...…

49. Union Bank wins Most Improved Bank in retail banking at
the BusinessDay Banking Awards
Union Bank has been adjudged the ‘Most Improved Bank in Retail Banking” in the country.
The award was presented to the bank during the annual banking award organised by Business Day
Newspapers in Lagos.
Read More…

50. Analysing Parent Brand Sub-Brand Relationships
Parents and children have special relationships, be they people or brands. From a brand
architecture perspective parent brands are usually known as the “corporate brand” or even
technically speaking the “holding company.” It is the originator and owner of what usually
becomes the “family of brands,” with each family member dedicated to reaching and fulfilling
a specific opportunity or need in the marketplace.
Read more…
ARTICLE

51. Pay TV News

52. M-Net celebrates 30 years of timeless entertainment
Pay TV News
BRANDSPURNG.COM
Africa’s pioneering TV channel, M-Net,is turning 30 in October 2016 marking three decades of major
entertainment breakthrough and giving viewers access to a brand new world of great television.
To celebrate the milestone, M-Net will be launching the ‘on-screen birthday bash’, M-Net Movies Blockparty on
DStv 109. Read more…

53. Pay TV operators prepare for digital migration
Pay TV News
BRANDSPURNG.COM
Subscribers and industry players in the country on Monday said that StarTimes had taken steps to
show its preparation for the migration from analogue to digital television broadcasting.
They told our correspondent that the 2-in-1 combo produced by StarTimes was an innovation that
would change the Pay TV landscape in Africa and offer entertainment access to subscribers,
especially as it concerns the viewing of Premier League matches, which had captured the interest
of millions of Nigerians.
Read more…

54. X3M Ideas agency combines TVC, digital to push DStv Compact
message
Pay TV News
BRANDSPURNG.COM
The new DStv compact is a campaign aimed at demystifying the long held notion that DStv
bouquet is expensive. X3M Ideas as the DSTV agency on record in this new campaign has been
able to push the message beyond the ordinary ‘price change ad” The campaign tagged
#Liveyourdream deploys the narrative style
Read more…

55. You Can Now Suspend Your DSTV Subscription When You Wish
Pay TV News
BRANDSPURNG.COM
MultiChoice Nigeria, leading video entertainment provider responsible for DStv, says Nigerians can
now suspend their subscription while they are away from home. MultiChoice Nigeria said the new
package is in line with its commitment to better service delivery for all its subscribers.
In a statement released on Wednesday, the company said greater attention is being paid to issues
affecting subscribers’ enjoyment of DStv services. Read more…

56. NTA, X2D AND TRIBUTES TV NOW ON CONSAT
We are pleased to announce the launch of three new channels on our platform; Tributes Television, X2D
(Xclusive 2 Divinity) and NTA. Tribute Television, an African entertainment channel will be showcasing the
best of new movies, talk shows, award shows, series and reality shows. And for the Yoruba movie lovers,
you get to watch the best of new movies on Fridays.
Read more…

57. CONSAT adds the Vogue Bouquet to its Subscription Offering
…CONSAT increases its subscription bouquet options to three with the addition of the Vogue bouquet
CONSAT has added to its subscription bouquet offering with the exciting and affordable new
Vogue Bouquet. The new Vogue bouquet will be appreciated by TV lovers all over Nigeria. With
over 40 channels, there is entertainment for everyone in the family.
The Vogue bouquet carries a strong selection of Nollywood, Bollywood, Telenovela, children’s
programming, and local and international news channels including the award winning TVC
News. A fantastic variety of entertainment and lifestyle choices that includes something for the
entire family.
Director of Content, CONSAT, Ms. Addy Awofisayo, said, “We really wanted to bring our
customers the best value for money with this bouquet. This was an extensive and hard thought
out exercise on our part. We put together over 40 strong channels and ensured we put in
something for everyone.
Read more…

58. Iroko launches African Multi Platform Network
Pay TV News
BRANDSPURNG.COM
African digital entertainment company, Iroko yesterday launched a Multi-Platform Network (MPN)
it says will provide a framework and platform for aspiring African stars of the future. Branded as
IrokoX, it is Africa’s only full-service, cross-media MPN according to Iroko who adds that “it will
serve the continent’s digital content creators and enable them to produce, distribute and monetise
new and original short-form content (3-5min content). Read more…

59. 55
Promotional Activities: Pay TV
BRANDSPURNG.COM
PAYPORTE
Payporte Supremacy
concert ticket Giveaway
by Payporte Nigeria as
a way of celebrating it
2nd year anniversary.
read more…
OPX_direct
OPXDirect is a free
classified ad platform
that is designed for the
Nigerian market. This
platform offers a simple
and sociable shopping
and selling experience
for users.
Read more…
SHOPRITE NIGERIA
Shoprite Birthday
Grand Dash
competition with
weekly prize worth
N1.7 million
read more…
SPAR NIGERIA
SPAR awarded the best
supermarket of the
year 2016 award by the
African Quality
Achievement Awards
held at Sheraton Hotel
and Towers in Ikeja,
Read more…

60. Other FMCG News…

61. Red Palm Oil
…making millions from the business
Entrepreneurship

62. 3
As the world’s attention stays heavily focused on energy and technology, the few entrepreneurs who
focus on large scale agriculture are reaping good profits from their investments. The agricultural
business ecosystem is widespread, because of the hundreds and possibly thousands of various crop
types that can be grown and sold as an income stream.
In the lot of these possible agricultural segments lies a profitable niche that only a few would dare
venture into. This is the palm oil business.
Read more…
Red Palm
Oil
Nigeria Oil Palm - Still a promising sector

63. Nigeria SME Corner

65. Microsoft partners CcHub on launch of entrepreneurial
mentorship program
Young Nigerians with creative ideas and an ambition to turn them into innovation that will drive positive
change in their communities has been thrown a lifeline to actualize those dreams with the debut recently of
WINsiders4good Fellowship by Microsoft in collaboration with Co-Creation Hub. The Winsiders4Good, an
entrepreneurial mentorship program, will support twenty Nigerian entrepreneurs
Read more…

66. Two brothers have turned $5 into thriving juice business
They started out selling cups of lemonade at their college, but now two brothers have built a company in
Nigeria which distributes its juice in over 650 locations in 18 states in Africa's second largest economy.
With just $5, Seun and Seyi Abolaji set up Wilson's Juice company in Lagos, Nigeria in 2010. They say their
company is now worth millions.
Their company produces about 24,000 bottles of lemonade daily in a factory they built which employs 30.
Since starting the company, the two have raised nearly $200,000 with the help of family and friends and their
own savings.
"When we started thinking about Wilsons in Nigeria,
there was nobody doing lemonade. We went around
to anybody who would let us in their factory, and we
just started asking questions," said Seun Abolaji.
They talked to yogurt and water companies, and big
companies that were doing fizzy drinks, and
thought: "Hey, why is there nobody doing juice in a
bottle?“ The two seized the chance to tap into this
new market.
"We saw an opportunity with fresh juice and with lemons, it has so many health benefits," said Seun, who
added it's a healthy alternative to what's on the market now. "There are a lot of challenges...but could we have
started this company in the United States? I doubt it. We would need $10 million. We started this whole
company with 2,000 naira. That's $5 now. And that's the beauty of Nigeria, you can have a naira and a dream,"
said Seun.
Read more…

69. BRAND SPUR NIGERIA
www.brandspurng.com
info@brandspurng.com
Watch out for our next edition…
@brand_spurng facebook.com/Brand-Spur-Nigeria