Brandhome’s executive strategic director Erik Saelens teaches (while having fun) “Social Storytelling for Triple-A brands” at Dubai Lynx 2015.
Triple-A brands are Authentic, Accountable and Activating in everything they do. These Triple-A brands will own the future of branding. Social Storytelling will be their leverage.
Erik quotes afterwards: “Teaching to great minds equals learning oneself.”
How can storytelling help you to turn your brand Triple-A? Goto http://www.brandhome.com/books and download your free ebooks on the subject: 'The Story Wars', a theoretical and inspirational book on storytelling and 'Triple-A brands', the framework for strategic thinking.
5. LOST SOMEWHERE BETWEEN
AUSTRIA (AT) AND DUBAI (AE)
CAPETOWN (SA)
IN THE AIR FROM
DUBAI (AE) TO NYC (USA)
EN ROUTE TO
NYC (USA)
365DAYS COUNTRIES
17 51 196.83808 79.545CITIES WORDS WRITTENTIMEZONES MINUTES OF WRITING
ABU DHABI (AE)
MANAMAH (BH)
DOHA (QA)
DUBAI (AE)
CASABLANCA (MA)
CAIRO (EG)
DUSSELDORF (DE)
MILANO
(IT)
FRANKFURT (DE)
GENEVA (CH)
VIENNA (AT)
AMSTERDAM (NL)
EINDHOVEN (NL)
LIEGE (BE)
UTRECHT (NL)
SHANGHAI (PRC)
ANTWERP (BE)
CANNES
(FR)
LYON (FR)
LONDON (UK)
BRUSSELS (BE)
GHENT (BE)
BARCELONA (ES)
IBIZA (ES)
JFK AIRPORT (USA)
NEW YORK CITY (USA)
LAS VEGAS (USA)
LOS ANGELES (USA)
35000FT
ABOVE MINSK (RU)
64. A BRAND IS A
COLLECTION OF STORIES
- STORIES YOU’VE HEARD
- STORIES YOU’VE EXPERIENCED YOURSELF
- STORIES YOU’VE READ ABOUT
- STORIES YOU’VE SEEN ON THE INTERNET
- …
70. CONSUMERS HAVE TOO MANY CHOICES, AND TOO LITTLE TIME
DIFFERENT COMPANIES OFTEN HAVE SIMILAR OFFERINGS
BRANDS HELP CONSUMERS TO ORGANISE THE WORLD AND TO FACILITATE DECISIONS
118. THE EFFECT OF STORYTELLING ON YOUR BRAND
BUYING INTENTIONS X2 NPS +33% EMPLOYER BRANDING BRAND ATTRIBUTES +75%
SOURCE: RESEARCH 3DACCOUNTABILITY & COOLBRANDS