This document summarizes Erik Saelens' travels over 3 days visiting 65 cities in 51 countries as part of his work promoting the brand strategy firm Brandhome. It shows his itinerary, which included stops in Europe, the Middle East, North America and Asia. The document also provides information about Brandhome, including its mission to ensure above market growth for customers' brands through identity-driven brand building and challenging conventional approaches. Saelens founded Brandhome in 1995 and it has since evolved into an agency backed by unique brand knowledge and methods.
5. DOHA (QA)
DUBAI (AE)
LOST SOMEWHERE BETWEEN
AUSTRIA (AT) AND DUBAI (AE)
FRANKFURT (DE)
GENEVA (CH)
CAPETOWN (SA)
EN ROUTE TO
NYC (USA)
4
4
IN THE AIR FROM
DUBAI (AE) TO NYC (USA)
4
4
4
4
MANAMAH (BH)
4
4
BRUSSELS (BE)
GHENT (BE)
LONDON (UK)
4
4
4
3DAYS65 1COU7NTRIES 51 08 79.545 196.838 CITIES TIMEZONES MINUTES OF WRITING WORDS WRITTEN
4
ABU DHABI (AE)
CASABLANCA (MA)
CAIRO (EG)
DUSSELDORF (DE)
MILANO
(IT)
VIENNA (AT)
AMSTERDAM (NL)
LIEGE (BE) EINDHOVEN (NL)
UTRECHT (NL)
SHANGHAI (PRC)
ANTWERP (BE)
CANNES
(FR)
LYON (FR)
BARCELONA (ES)
IBIZA (ES)
JFK AIRPORT (USA)
NEW YORK CITY (USA)
LAS VEGAS (USA)
LOS ANGELES (USA)
35000FT ABOVE MINSK (RU)
4
53. A BRAND IS A
COLLECTION OF STORIES
- STORIES YOU’VE HEARD
- STORIES YOU’VE EXPERIENCED YOURSELF
- STORIES YOU’VE READ ABOUT
- STORIES YOU’VE SEEN ON THE INTERNET
- …
61. CONSUMERS HAVE TOO MANY CHOICES, AND TOO LITTLE TIME
DIFFERENT COMPANIES OFTEN HAVE SIMILAR OFFERINGS
BRANDS HELP CONSUMERS TO ORGANISE THE WORLD AND TO FACILITATE DECISIONS
64. story
storyline
story
storylining
story
story
storymining
storytelling
storyselling
storybuying
storyliving
65. mining lining telling selling buying living
story
mining
story
story
storyline
story
story
66. mining lining telling selling buying living
story
story
lining storyline
story
story
story
story
story
story
story
story
story
story
story
story
story
story
story
story
story
67. mining telling selling buying living
story
telling
story
story
concept
story
story
story
story
lining
94. THE EFFECT OF STORYTELLING ON YOUR BRAND
BUYING INTENTIONS X2 NPS +33% EMPLOYER BRANDING BRAND ATTRIBUTES +75%
SOURCE: RESEARCH 3DACCOUNTABILITY & COOLBRANDS
109. CHALLENGES
MAKE THE N-VA POLITICAL AGENDA MEANINGFUL,
CLEAR AND EASY TO UNDERSTAND
EXCEED PREVIOUS SCORES AND OUTPERFORM
THE OTHER POLITICAL PARTIES
128. BRANDED: THE INSIDE STORY
OF A GAME-CHANGING
BELGIAN ELECTION CAMPAIGN
BASED ON MY LOGBOOK I KEPT DURING THE CAMPAIGN
MY PERSONAL AND PROFESSIONAL EXPERIENCES
GAME CHANGING CAMPAIGN
THE AUTHENTIC STORY
134. CONTENT
EDITORIAL TEAM
CROWDSOURCING
OPEN PLATFORM
VIRAL
VIRAL EXPERTISE
SOCIAL MEDIA
ROLL OUT
TECHNOLOGY
135. CONTENT
EDITORIAL TEAM
CROWDSOURCING
OPEN PLATFORM
VIRAL
ARTICLES
NATIVE
CONTENT
BEHAVIORAL
ANALYTICS
VIRAL
VIRAL EXPERTISE
SOCIAL MEDIA
ROLL OUT
PREDICTING
VIRALITY
ALGORITHM
TECHNOLOGY
136. THE BASICS OF STORYTELLING
TRIPLE-A STORIES
FROM STORYTELLING TO STORYSELLING
CASES
ABOUT BRANDHOME
TAKE-AWAYS
TODAY’S TOPICS
138. OUR MISSION
WE ENSURE ABOVE MARKET GROWTH
FOR OUR CUSTOMERS’ BRAND(S)
139. EVOLUTION
1995
knowledge
center
first online
community on
brand knowledge
created by
Erik Saelens
2001
knowledge
center
12.000 subs for
brandletter
quoted in all
international press
training events
speaker corners
2006
agency
communication
agency backed by
unique know-how
Brandhome
method®
branded events
columns
2012
agency
Brandhome
academy® in UAE
Brandhome
foundation®
guest speaker
on international
events
147. STORIES ARE THE OLDEST BELIEF SYSTEMS TO ENGAGE PEOPLE
BRANDS ARE STORIES THAT CAN SURVIVE OVER TIME
148. STORIES ARE THE OLDEST BELIEF SYSTEMS TO ENGAGE PEOPLE
BRANDS ARE STORIES THAT CAN SURVIVE OVER TIME
SUCCESS STORIES MUST BE AUTHENTIC, ACCOUNTABLE & ACTIVATING
149. STORIES ARE THE OLDEST BELIEF SYSTEMS TO ENGAGE PEOPLE
BRANDS ARE STORIES THAT CAN SURVIVE OVER TIME
SUCCESS STORIES MUST BE AUTHENTIC, ACCOUNTABLE & ACTIVATING
TELLING = SELLING: STORIES ARE A LEVERAGE TO MAKE PEOPLE BUY
150. STORIES ARE THE OLDEST BELIEF SYSTEMS TO ENGAGE PEOPLE
BRANDS ARE STORIES THAT CAN SURVIVE OVER TIME
SUCCESS STORIES MUST BE AUTHENTIC, ACCOUNTABLE & ACTIVATING
TELLING = SELLING: STORIES ARE A LEVERAGE TO MAKE PEOPLE BUY
SOCIAL MEDIA ARE THE BONFIRE OF CONTEMPORARY STORYTELLING