Which college will get you the highest-paying job?
1. Brandon
Chivers
Professor
Klinkowstein
Selected Business Article !
Which college will land you
the highest-paying job?
!
http://money.cnn.com/2013/09/12/news/economy/debt-ceiling/index.html?iid=HP_LN!
2. Brandon
Chivers
Professor
Klinkowstein
"Harvey Mudd College among the highest
earning post-grad!
3. Brandon
Chivers
Professor
Klinkowstein
Summary!
• Average mid-career salary: $124,300!
• STEM (science, technology, engineering and
mathematics)!
• The more money people make, the better
they like their job.!
4. Brandon
Chivers
Professor
Klinkowstein
Social Circumstance!
Social Group: people 18-25 !
!
!
Circumstance: Students applying to university/
students currently enrolled and intended major!
5. Brandon
Chivers
Professor
Klinkowstein
Ethnographic Research
Fall Open House Admission Center!
6. Brandon
Chivers
Professor
Klinkowstein
Ethnographic Research
Bernon Hall: Admission Center!
7. Brandon
Chivers
Ethnographic Research
Welcoming Sign!
Professor
Klinkowstein
8. Brandon
Chivers
Ethnographic Research
Washington Park: NYU!
Professor
Klinkowstein
9. Brandon
Chivers
Ethnographic Research
Sara Fox!
Professor
Klinkowstein
10. Brandon
Chivers
Ethnographic Research
Diana Pedra!
Professor
Klinkowstein
11. Brandon
Chivers
Ethnographic Research
Billy Cohen!
Professor
Klinkowstein
12. Brandon
Chivers
Ethnographic Research
Conner Milfred!
Professor
Klinkowstein
13. Brandon
Chivers
Professor
Klinkowstein
Ethnographic Research Observations
• 15 people present at the fall undergraduate
open house. !
• Divided into groups!
• Prospective students were talking enrolled
students at Hofstra. !
14. Brandon
Chivers
Professor
Klinkowstein
Ethnographic Research Observations
• Boy was looking rapidly through his Hofstra
admission guide!
• The girl across fidgets with her phone constantly!
• The parents are attempting to connect with one
another, boasting about their children. !
!
15. Brandon
Chivers
Professor
Klinkowstein
Ethnographic Research Observations
• Every prospective student is with a parent!
• Parents taking over most of the conversations,
rather than the student. !
• The students are dressed in casual clothes:
jeans, leggings, jackets, blouses!
16. Brandon
Chivers
Professor
Klinkowstein
Ethnographic Research Findings
Sarah Fox:!
What is the component in choosing a college?!
• Location, location, location!
What was your first choice? Why? !
• New York University: They had a
great business program. !
What major and why? Is it money or
aspirations? !
• Entrepreneurship in order to
create a business to better the
world!
17. Brandon
Chivers
Professor
Klinkowstein
Ethnographic Research Findings
Diana Pedra:!
What is the component in choosing a college?!
• Nice campus and a small class !
What was your first choice? Why? !
• Providence college: campus
size, prestigious !
What major and why? Is it money or
aspirations? !
• Undecided: “I don’t really know
a career that is a perfect fit.”!
18. Brandon
Chivers
Professor
Klinkowstein
Ethnographic Research Findings
Conner Milfred:!
What is the component in choosing a college?!
• Study abroad programs, and a
business school.!
What was your first choice? Why? !
• Columbia: met all requirements!
What major and why? Is it money or
aspirations? !
• Business management because
they wanted money for the future. !
19. Brandon
Chivers
Professor
Klinkowstein
Ethnographic Research Findings
Billy Cohen:!
What is the component in choosing a college?!
• Their father wanted them to
attend a business school. !
What was your first choice? Why? !
• Boston University, because of
previous relatives. !
What major and why? Is it money or
aspirations? !
• International business,
because it’s the parents wish. !
29. Brandon
Chivers
Professor
Klinkowstein
Combination: Black & White!
30. Brandon
Chivers
Professor
Klinkowstein
Proposal
• The product will give a more concise set of options in creating the
perfect college/university match per individual; which will be based
upon big data (social media), major, money options, and post-grad
career retention. An additional proponent of an MRI, through a
neurological exam, determines the accuracy of a decision based
upon neurotransmitters that react at the receptor to a list of probing
questions. Giving the student an overall match that is better
personalized then previous surveys.!
36. Brandon
Chivers
Professor
Klinkowstein
Diagram Elements
1. Previous methods!
2. College applications!
3. When applying to college !
4. Better college, major, career matches!
41. Brandon
Chivers
Professor
Klinkowstein
Tagline Research
1. Burger King: “Have it your way”
2. Verizon: “We never stop working for you”
3. Mac OS X: “The future is here”
42. Brandon
Chivers
Professor
Klinkowstein
Tagline Study
Your Future. Your Way.
Brandon Chivers, Professor Klinkowstein
FA014, Tagline Study
