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Successful sales strategies 4

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In this session:
-We’ll critique your templates and give you feedback on how to improve
-We’ll identify key points to include in your templates, and to guide your messaging
-We’ll share some of our best templates

This presentation was brought to you by PersistIQ

Our software empowers sales reps to easily create personalized outbound campaigns at scale.

Move faster and sell smarter than ever before.

Try PersistIQ for free at www.PersistIQ.com

Publié dans : Business
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Successful sales strategies 4

  1. 1. Successful Sales Strategy Session #4 @PersistIQ
  2. 2. @PersistIQ Today’s Agenda Week 4 (Feb. 24th): Template Critique Session ● We’ll critique your templates and give you feedback on how to improve ● We’ll identify key points to include in your templates, and to guide your messaging ● We’ll share some of our best templates
  3. 3. @PersistIQ Template Critique #1
  4. 4. @PersistIQ
  5. 5. @PersistIQ Subject Line: ● personal email ● highlight a pain point ● Company <> Company/ Name <> Name Body: 1. Personalized Snippet - “Optional” 2. Pain Point 3. Value Prop + Social Proof 4. CTA Keep it Simple
  6. 6. @PersistIQ
  7. 7. @PersistIQ Template Critique #2
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  9. 9. @PersistIQ
  10. 10. @PersistIQ Template Critique #3
  11. 11. @PersistIQ
  12. 12. @PersistIQ
  13. 13. @PersistIQ Our Best Performing Templates
  14. 14. @PersistIQ
  15. 15. @PersistIQ
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  17. 17. @PersistIQ Questions & Answers
  18. 18. @PersistIQ How much time should you spend personalizing an email? • Depends if you’re doing account based sales or contact based sales, but the more the better. • When you get a process in place, you should be able to consistently collect and enter info on a single lead in under 10 min. Questions & Answers
  19. 19. @PersistIQ What is the best source for data enrichment to help with personalizing at scale? • Varies depending on industry and company size. • Datanyze and ZoomInfo is great for mid-market SaaS and Tech companies • DiscoverOrg is good for larger enterprise • InsideView is decent for mid market • LinkedIn is generally good all around but where others may lack, it’s good for SMBs and startups Questions & Answers
  20. 20. @PersistIQ How many variables should you use in an email? ● Again, the more the better to make it personal ● However, more important than the number of variables is the content itself- how thoughtful the variables are. Questions & Answers
  21. 21. @PersistIQ How much should you be personalizing follow ups vs. 1st touches? • The 1st follow requires the most personalization, while the second could be a thread to the 1st. • Every single touch should feel personal, whether it’s long or short, whether you’ve spend 5 min. or 30 seconds writing it. Questions & Answers
  22. 22. Week 5 (Mar. 2nd): Open Q&A Sessions ● We’ll answer any and all questions that you have about outbound sales! ● You can send you questions in ahead of time or ask them live on the call Send questions to Brandon@PersistIQ.com with “Sales Strategies Q&A” in the subject line @PersistIQ Next week’s Training @PersistIQ