Dex Media's Marketing Summit in Pittsburgh, July 2015

1. Mobile is here……
Now what?
July 24th, 2014
Brandon Tompkins
Senior Manager of Mobile Products
Dex Media

2. Today’s discussion
• It’s a Mobile World
• User’s needs on the go
• BIG ideas on small screens
• Must do’s to be a “mobile” friendly SMB
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3. It’s a Mobile World
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4. Mobile is about being CONNECTED
• ads
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5. Mobile…..its GROWING…..
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6. Who is your MOBILE audience
•90% of all American adults have a cell phone
–18-29 – 98% have a cell phone
–30-49 – 97% have a cell phone
–50-64 – 88% have a cell phone
–65+ - 74% have a cell phone
•58% of all adults have a smart phone
Source: Google
•So who is your audience?
•EVERYONE! 6

7. Mobile users crave local information
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8. NOW WHAT?
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9. Mobile “friendly” websites
•If you do not have a mobile ‘friendly’ website,
your number priority is to get one.
– Understand how your customers
currently interact with your site.
–Adapt your value proposition to
customer needs
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10. 3 Rules of of mobile content
–Timely
–Relevant
–Actionable
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11. M “dot” site vs responsive design
•M “dot” websites are a separate website that you
create specifically for the mobile traffic.
•Responsive website design enables you to
optimize your website for different screen sizes
without a separate website.
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13. 13

14. • asd
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15. Mobile Apps
• Over 900K apps
• Over 850K apps
• Over 220K apps
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16. To app or not to app
•BIG different between mobile web and mobile
apps
–Mobile websites = Discoverability
–Mobile apps = Customer Retention
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17. Mobile Advertising
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18. SEM & SEO are for mobile too
•Content is key
•Update often and keep it relevant to your target
audience
•Don’t forget about speed
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19. Mobile + Social = Success
• Mobile Monthly Active Users = 184 million
Source: Twitter 2014
• Facebook reports 1 billion active users on mobile
devices
Source: Facebook 2014
» 41% of LinkedIn users access the site from mobile
devices
Source: LinkedIn 2014
•88% of SMBs in hyper growth use social media to generate word of mouth
about their company.
Source: HubSpot 2014
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20. Email’s are on the MOVE
• 43% of all email is opened on a mobile device
Source: Litmus
• Format is a must
–Shorter
–Less Clutter
–Links to longer content
–Enable Social Sharing to drive CTR
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21. Text messages are INSTANT
• It takes 90 minutes
for the average
person to respond
to an email.
• It takes 90 seconds
for the average
person to respond
to a text message
• Source:CTIA
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22. 4 out of 5 SMB’s have no Mobile Marketing
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23. Top things YOU can do to be mobile
ENABLED
• Have a “VERY” friendly mobile website
– To App or not to App…
• Run MOBILE specific campaign for SEM
• Use Social Media FREQUENTLY and often
• Always FORMAT customer emails for mobile
devices
• Use Text Messaging programs to enhance
LOYALITY programs
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24. Let me help you take a hold on MOBILE
– #Konkins
– blog.dexmedia.com
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