2. introduction
• specialists in fashion and music • boxfresh had licensing agreements
brand licensing and financing with high street players like jd and
boots and international licensing deals
• the company was founded by in japan, hong kong, usa, australia
roger wade the ex owner of british
streetwear brand, boxfresh • in 2005, roger sold boxfresh to
pentland brands and founded
• roger started boxfresh from a market brands incorporated in 2007
stall in 1989 to an international brand
selling in over 12 countries
• boxfresh were the original importers of
carhartt, g-star, and penfield into
the uk
19. finance deals
ONETrueSaxon
Founded in the north, ONETrueSaxon grew up loving casual clothing and always wanted to start its own clothing line, true to the principles of
quality, integrity and honesty
Brands Incorporated introduced the brand to Pentland and they completed a 100% brand acquisition.
www.onetruesaxon.com
Boxfresh
Boxfresh was founded in 1989 by Roger Wade at the home of alternative fashion on stalls in Greenwich and Camden Markets, London when
the UK streetwear movement was in full swing under a backdrop of dance, hip-hop music and the unforgettable club culture. From humble
beginnings of selling customised prints on vintage T-shirts and sweatshirts, it has grown and today is a fully fledged international brand with
collections spanning clothing and footwear. Boxfresh products are today sold in the most influential urban stores globally.
Roger Wade introduced the brand to Pentland and they completed a 100% brand acquisition.
www.boxfresh.co.uk
Crooked Tongues
10 years ago, looking for information on the latest releases, or hunting for sneakers to buy online was more of a fragmented mission than
merely Googling a model name. Deciphering foreign languages, squinting at blurry catalogue scans, relying on third-hand drop date rumours
and paying auction site mark-ups were just a handful of the online pitfalls for fans and collectors with shoe habits ranging from casual buyer
level to connoisseur status.
Enter www.crookedtongues.com in late 2000. London-based, in line with the capital’s discerning legacy, but international in its approach, the
site has developed over the ensuing years, evolving with online developments, instigating ‘real world’ events and sought-after collaborative
make-ups of the Crooked team’s favourites.
Brands Incorporated introduced and negotiated a joint venture partnership
www.crookedtongues.com
Silas and Maria
Silas and Maria began its life as a small men’s and women’s fashion label in 1998 formed by Sophia Prantera and Russell Waterman and
has since grown into an internationally distributed brand balancing commercial success with critical acclaim. Since its creation Silas has
collaborated with artists and designers such as James Jarvis, Giovanna Cellini, Misha Hollenbach, Fergadelic and Andy Holmes to name
but a few, both in terms of creating their collection and through a range of special projects manifested in the form of catalogues, stickers,
brochures, clothing designs, books and vinyl figures.
Brands Incorporated completed a 100% trade sale of the business
www.silasandmaria.com
