4. The (Start of) The Problem …
Quickly turns into something like this, as we add in relationships to brands,
channels, talent, organizations, usage and distribution rights, and other concepts
that turn out to be important in regular life.
19. • Business uses a collection of DAMs
• Best of breed approach led to a mixed ecosystem of
COTS, SaaS and home-grown
• Systems weren’t orthogonal – business required
interrelationships between the DAMs.
• Operational challenges led us down a Graph path
• Modeling flexibility, simplicity and query elegance were a
happy by-product
Summary