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Rountable presentation october 2016 pdf

Do you want to enhance your marketing strategy? Optimize your social media efforts? See an actual return on your investment that is based in quantitative analysis? Join Paperless Marketing’s Breanna Kusnierczyk in experiencing the power of a marketing approach that is based NOT on beliefs and assumptions but on the latest scientific findings and theories. Bonus: 10 Social Media Myths and what you can do today to resolve your misconceptions.

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Rountable presentation october 2016 pdf

  1. 1. PROJECT DATE CLIENT OCTOBER 26 PAPERLESS MARKETING HELPING LOCAL BUSINESS CHANGE THE CONVERSATION CRAVEN ROUNDTABLE
  2. 2. WE BELIEVE IN CREATING GLOBAL CITIZENS
  3. 3. A GLOBAL CITIZEN IS SOMEONE WHO IDENTIFIES WITH BEING PART OF AN EMERGING WORLD COMMUNITY AND WHO’S ACTIONS CONTRIBUTE TO BUILDING COMMUNITY VALUES AND PRACTICES.
  4. 4. THE TOOLS AND CONVERSATIONS AVAILABLE TODAY THROUGH THE ACCESS OF THE INTERNET AND COLLABORATION ACCELERATES LARGE SCALE CHANGE.
  5. 5. RENEWABLE ADVERTISING THE VALUE EXCHANGE BETWEEN PEOPLE AND BUSINESSES.
  6. 6. THREE PRINCIPALS OF RENEWABLE ADVERTISING DESIGN FOR PEOPLE WHERE THEY ARE DESIGN NOT JUST FOR PEOPLE BUT WITH PEOPLE DESIGN WITH RESPECT FOR ALL
  7. 7. 42% DESKTOP VS. 51% MOBILE DESIGN FOR PEOPLE WHERE THEY ARE 82% OF SHOPPERS USE THEIR MOBILE DEVICE WHILE IN STORE TO INFLUENCE THEIR PURCHASE DECISION
  8. 8. DESIGN NOT JUST FOR PEOPLE BUT WITH PEOPLE
  9. 9. DESIGN WITH RESPECT FOR ALL
  10. 10. WAEL GHONIM: LET’S DESIGN SOCIAL MEDIA THAT DRIVES REAL CHANGE
  11. 11. CRITICAL CHALLENGES FACING TODAY'S SOCIAL MEDIA
  12. 12. WE DON’T KNOW HOW TO DEAL WITH RUMORS RUMORS THAT CONFIRM PEOPLE'S BIASES ARE NOW BELIEVED AND SPREAD AMONG MILLIONS OF PEOPLE.
  13. 13. WE CREATE OUR OWN ECHO CHAMBERS WE TEND TO ONLY COMMUNICATE WITH PEOPLE THAT WE AGREE WITH, AND THANKS TO SOCIAL MEDIA, WE CAN MUTE, UN-FOLLOW AND BLOCK EVERYBODY ELSE.
  14. 14. IT’S BECOME REALLY HARD TO CHANGE OUR OPINIONS AND ITS RARE THAT IF WE DO CHANGE OUR MINDS THAT WE WILL CHANGE WHAT WAS ALREADY SAID ONLINE
  15. 15. TALKING AT EACH OTHER INSTEAD OF WITH EACH OTHER IT FAVORS BROADCASTING OVER ENGAGEMENT, POSTS OVER DISCUSSIONS, SHALLOW COMMENTS OVER DEEP CONVERSATIONS
  16. 16. CRAVEN ROUNDTABLE PROJECT DATE CLIENT OCTOBER 26 10 SOCIAL MEDIA MYTHS AND WHAT YOU CAN DO TODAY TO RESOLVE YOUR MISCONCEPTIONS!
  17. 17. MYTH # DATE CLIENT FOLLOWERS ARE YOUR MOST IMPORTANT METRIC OCTOBER 26 CRAVEN ROUNDTABLE
  18. 18. MYTH # DATE CLIENT SOCIAL MEDIA IS FREE OCTOBER 26 CRAVEN ROUNDTABLE
  19. 19. MYTH # DATE CLIENT PAID ADVERTISING IS THE ONLY WAY TO BECOME VISIBLE OCTOBER 26 CRAVEN ROUNDTABLE
  20. 20. MYTH # DATE CLIENT POSTS SHOULD BE AUTOMATED OCTOBER 26 CRAVEN ROUNDTABLE
  21. 21. MYTH # DATE CLIENT MY CUSTOMERS AREN'T SOCIAL OCTOBER 26 CRAVEN ROUNDTABLE
  22. 22. MYTH # DATE CLIENT TRAFFIC IS THE BOTTOM LINE GOAL OCTOBER 26 CRAVEN ROUNDTABLE
  23. 23. MYTH # DATE CLIENT NOT TRUSTING YOUR AUDIENCE OCTOBER 26 CRAVEN ROUNDTABLE
  24. 24. MYTH # DATE CLIENT THE “SPRAY & PRAY” STRATEGY OCTOBER 26 CRAVEN ROUNDTABLE
  25. 25. MYTH# DATE CLIENT YOUR BRAND IS WHAT OTHER PEOPLE SAY ABOUT YOU WHEN YOU ARE OUT OF THE ROOM OCTOBER 26 CRAVEN ROUNDTABLE
  26. 26. MYTH # DATE CLIENT TOO MUCH CONTENT WILL GIVE AWAY MY SECRETS OCTOBER 26 CRAVEN ROUNDTABLE

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