Personal Information
Entreprise/Lieu de travail
Derby, United Kingdom United Kingdom
Profession
Helping you understand your customers, improve direct marketing, build web traffic and footfall
Secteur d’activité
Advertising / Marketing / PR
À propos
My background is in Insight, analytics and loyalty earned within Financial Services and Retail. I help retailers use data to make better decisions. Knowledge areas include:
Macro and micro analysis for new territories
Consumer Insight and targeting
Targeted digital advertising
Cross channel marketing
Store network optimisation
Store catchment and drive time analysis
Bespoke segmentation
RFM modelling
Attribution modelling
Channel development
Data cleansing
Mots-clés
analytics
big data
marketing
database
data mining
digital strategy
customer relationship management
digital media
customer experience
digital marketing
technology
linked data
data
retail
Tout plus
- Présentations
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