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Reddit and StumbleUpon Ads: Untargeted vs Targeted Strategies

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Brent Csutoras
Brent Csutoras

The document discusses different types of Reddit ads including untargeted site-wide ads starting at $20 per day and targeted subreddit specific ads starting at $30 per day. It provides tips for choosing relevant subreddits, following subreddit rules, and reviewing other ads. The document also discusses how Reddit was added to Ad Blocker Plus' whitelist in 2013 and how paid traffic compares to natural traffic. Finally, it covers StumbleUpon ads pricing starting at $.05, using auto and manual category selection, and how paid StumbleUpon ads can help drive natural success.

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www.kairaymedia.com
Reddit Ads www.kairaymedia.com
Reddit Ads: Untargeted vs Targeted •Untargeted • Site wide @ $20 min per day • All ads approved and paid prior to current day • Total ad payments calculated = Daily CPM • Your % of total spend = Your % day’s visibility •Targeted • Subreddit specific @ $30 min per day • Also shows on Front page to Subreddit subscribers •Boosted based on traffic ratio to default subreddits • Higher minimum spend • Less competition www.kairaymedia.com
Reddit Ads: Choosing Subreddit • Related Subreddits • Activity levels • Stattit.com • Redditlist.com – Closed (private) • Metareddit.com • Monitoring service www.kairaymedia.com
Reddit Ads: Know Your Subreddit • SubReddit rules • Research other ads • Use accepted formatting • TIL when in /r/TodayILearned www.kairaymedia.com
Reddit Ads: Promotion Graph www.kairaymedia.com
Reddit Ads: ABP • February 5, 2013, Reddit was added to Ad Blocker Plus’ ‘whitelist’ and now show by default to ABP users • Paid vs Natural Traffic www.kairaymedia.com
StumbleUpon Ads www.kairaymedia.com
StumbleUpon Ads: Pricing • Plans show $.10 as lowest option • Defaults to $.10 (aka ‘normal’) • Pricing based on priority and time on page • Why $.05 (aka ‘lowest’) is best! • Requirement for $.10 and $.25 time on page is low • Never had an issue filling budget FAST www.kairaymedia.com
StumbleUpon Ads: Categories • Auto vs Manual Selection • Auto then Manual • Broad or Precise • Demographic www.kairaymedia.com
StumbleUpon Ads: Paid -> Natural • Stumbles from Ads help natural success • Score • Content Marketing combination www.kairaymedia.com
StumbleUpon Ads: Focused Content • Covert the Stumble above the fold • Images / Visual / Minimalist • Social buttons • StumbleUpon, Pinterest, Facebook, Twitter • Digg Digg / Buffer www.kairaymedia.com
Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutora s Gplus.to/kairay www.kairaymedia.com Gplus.to/brent @kairaymedia @brentcsutoras www.kairaymedia.com

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Reddit and StumbleUpon Ads: Untargeted vs Targeted Strategies

  • 2. Reddit Ads www.kairaymedia.com
  • 3. Reddit Ads: Untargeted vs Targeted •Untargeted • Site wide @ $20 min per day • All ads approved and paid prior to current day • Total ad payments calculated = Daily CPM • Your % of total spend = Your % day’s visibility •Targeted • Subreddit specific @ $30 min per day • Also shows on Front page to Subreddit subscribers •Boosted based on traffic ratio to default subreddits • Higher minimum spend • Less competition www.kairaymedia.com
  • 4. Reddit Ads: Choosing Subreddit • Related Subreddits • Activity levels • Stattit.com • Redditlist.com – Closed (private) • Metareddit.com • Monitoring service www.kairaymedia.com
  • 5. Reddit Ads: Know Your Subreddit • SubReddit rules • Research other ads • Use accepted formatting • TIL when in /r/TodayILearned www.kairaymedia.com
  • 6. Reddit Ads: Promotion Graph www.kairaymedia.com
  • 7. Reddit Ads: ABP • February 5, 2013, Reddit was added to Ad Blocker Plus’ ‘whitelist’ and now show by default to ABP users • Paid vs Natural Traffic www.kairaymedia.com
  • 8. StumbleUpon Ads www.kairaymedia.com
  • 9. StumbleUpon Ads: Pricing • Plans show $.10 as lowest option • Defaults to $.10 (aka ‘normal’) • Pricing based on priority and time on page • Why $.05 (aka ‘lowest’) is best! • Requirement for $.10 and $.25 time on page is low • Never had an issue filling budget FAST www.kairaymedia.com
  • 10. StumbleUpon Ads: Categories • Auto vs Manual Selection • Auto then Manual • Broad or Precise • Demographic www.kairaymedia.com
  • 11. StumbleUpon Ads: Paid -> Natural • Stumbles from Ads help natural success • Score • Content Marketing combination www.kairaymedia.com
  • 12. StumbleUpon Ads: Focused Content • Covert the Stumble above the fold • Images / Visual / Minimalist • Social buttons • StumbleUpon, Pinterest, Facebook, Twitter • Digg Digg / Buffer www.kairaymedia.com
  • 13. Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutora s Gplus.to/kairay www.kairaymedia.com Gplus.to/brent @kairaymedia @brentcsutoras www.kairaymedia.com