Digital Marketing Portfolio

Brett Dovey
Brett DoveyDigital Marketing+Social Media Consultant/ SEO Professional/ AdWords Certified/ Paid Media & ORM Specialist | Influencer à Meropa Communications
Personal Resume
& Portfolio
“ABILITY is what you are capable of doing.
MOTIVATION determines what you do. ATTITUDE
determines how you do it.” – Lou Holts
Brett Dovey
Table of Contents
• Short bio
• Contact & social media
links
• References
About Me
Resume
• Abbreviated Resume
• Education
• Skills
• Process & Tools
Mining For Zambia
The Glass Recycling
Company
Ford South Africa
Castrol South Africa
Averda South Africa
Bankserv South Africa
Jawitz Properties
Autoquip
Brands
My Work
Short Bio
Energetic Digital Marketing professional passionate about developing
and implementing initiatives to optimize digital marketing campaigns
across all channels. Strong grasp of current marketing tools and
strategies with an excellent track record of leading integrated campaigns
from concept through execution. Enthusiastic collaborator accustomed to
building rapport with marketing teams, programmers and vendors to
launch campaigns within time and budget constraints.
Tech-savvy Digital Marketer with more than ten years in integrated
marketing, testing, search engine optimization, Pay-Per-Click and social
media marketing. Proven results in digital marketing efforts. Focused
experience in overseeing social media marketing for growing
organizations. Accomplished in improving lead prospecting, customer
acquisition and brand awareness. Offers top skills in planning, marketing
strategy, research, performance marketing and project management.
Contact & Social Media
SEOPSA
SlideShare
Online
Social Media
Facebook
Twitter
LinkedIn
Pinterest
Webfluential
Website/s
Sensible Designs
Email
eMail
References
Edwina van der Burg
Contact number: 082 410 6101
Email: edwina@flowsa.com
Chadwin Chetty
Contact Number: 082 771 0640
Email: chadwinsc@gmail.com
Tamsyn Friedman
Contact number: 082 602 1644
Email: tamsyn.myer@gmail.com
Tiang Moabelo
Contact Number: 081 552 9305
Email: tiang.moabelo@loadalot.co.za
Every brand has stories to tell—stories that
will not only engage, inform, surprise,
delight, and impact their audience, but that
will also deliver on measurable business
goals.
A Marketer sees themselves as a
conduit between the brand and
the consumer.
Abbreviated Resume
2011
Managing
Director (Startup
Business)
Sensible Designs
2012
Online Marketing
Coordinator (Startup)
Whatsup Publishing
2012
Head of Social Media
(Startup)
CBR Marketing
2016
Digital Marketing
Manager (Startup)
HelloYes Marketing
2016
Digital & Social
Media Consultant
Meropa Communications
2017
Head of Digital
Sauce Advertising
2019
Head of Digital
Regenesys Business
School
2020
Global Head of Marketing
J Mclaughlin Group
2022 (in progress)
Data Science
Python – 100 Days of code
Python (Google IT Automation with Python Professional Certificate)
UX Design Foundations (Google UX Design Professional Certificate)
Programmatic Advertising Foundations
2016
Digital Garage
Fundamentals of Digital Marketing
SEO Professional - SEOPSA
2013
Social Media Marketing – Get Smarter
Education
2019
Marketing Communications
Leading a Marketing Team
BSc – Computer Science UoP (in progress)
2018
Diploma Ultimate Digital Marketing
Programme
Diploma Blogging & Content Marketing
2017
Social Media Marketing Diploma
Advanced Diploma Digital Marketing
Digital Marketing Diploma
Advanced Diploma Digital Marketing
AdWords Certified
(Search/Mobile/Video
2014
Digital Marketing – Red & Yellow
2011
Diploma in Web Design
Diploma in Project Management
Diploma in Multimedia
Diploma in Web Business Development and Marketing
Diploma in Social Media Marketing
Google Analytics
Goal Tracking
Google Tag Manager
Conversions
Skills
Digital
Event Tracking
Funnel Tracking
UX (User Experience)
Findability Audits
Usability Audits
Functionality Audits
Accessibility Audits
User Centric Design Customer
Journey Evaluation
Industry & Competitor Review
Evaluation of consumer behaviour
Development of Buyer Personas
Strategy
Identify Goals & KPIs
Evaluate & Audit Digital Channels &
Assets (Owned |Earned|Paid )
Creation of content plan & messaging
Keyword Research & Targeting
Full Website Technical Audit
Indexing, Sitemaps and Website
Submission
SEO - Search Engine Optimisation
Rich Snippets & Schema Markup
Page Titles & Metadata
On Page Content Optimization
Link Building
Reports/Analytics/SEO Tools
Development of Landing Pages
Usability testing
Integration & addons
Web Development
Skills
Digital
Wordpress/Joomla
HTML/CSS
Automation
User journey auditing
Emailer design & development &
distribution
CRM
Process & Workflow development
Tools used:
Zapier/Sendinblue/Mailchimp/HUBspot
CRM/Bespoke CRM/Data Studio
Lead (data) segmentation & analysis
Development of advertising
collateral
Development of media buying
strategy and plan
Implementation of media plan
Advertising
Optimization of media plan on
native platforms
Tools used: Google Ads - Search & Display /
Youtube ads
Brand Bible
CI Guideline
Playbook Development
Brand Strategy
Marketing Strategy
Marketing Budget
Logo Development/Tone/Topography
Monitor/Listening
Review Insights
Analysis
ORM (Online Reputation Management)
Skills
Social
Media
Reporting
Tools used: Brandseye/Sprout/Pulsar/Adobe
Social/Meltwater
Reporting & Analysis
Identify client’s objectives & KPIs
Benchmark channels performance
Develop Custom Dashboards
Provide actionable insights
Present campaign findings &
results
Research trends
Industry & Competitor Review
Evaluation of consumer behaviour
Development of Buyer Personas
Strategy
Identify Goals & KPIs
Evaluate & Audit Digital Channels &
Assets (Owned |Earned|Paid )
Creation of content plan & messaging
Development of advertising
collateral
Development of media buying
strategy and plan
Implementation of media plan
Advertising
Optimization of media plan on
native platforms
Development of tactics
Development of campaigns
Tools used: Facebook Ads/Twitter
Ads/LinkedIn Ads
Community Management on
Facebook, Twitter, LinkedIn, YouTube,
Instagram etc
Content Development on all Social
Media Platforms (Editorial
Calendars) - From Ideation to
Scheduling
Customer Relationship
Management and Database
Development.
Social Media
Skills
Social
Media
Additional
Graphic Design
(GIFs/Animation/Video)
Public speaking
(Workshops/Training sessions)
Budgeting
Analysis/Optimisation
Influencer outreach &
identification
Ownerships of accounts against delivery
of specific timelines & targets
Management the production and
development of campaigns from
concept to rollout
Brief internal departments
Project Management
Skills
Account
Management
Produce Project timelines
Client Handling
Run weekly status tracking sheets
Develop face to face interactions
Evaluate, report and present on
digital effectiveness post campaign.
Provide effective solutions for day
to day occurrences.
Proactively provide insights based
on digital tools used.
Development of proposals, retainers
Tracking, billing and Invoicing of
digital offerings and services.
Upsell new tech or offerings
Commercial
Transference of knowledge
providing advice and guidance
based on data as well as latest
trends.
Management of workflow
Knowledge
Benchmark channels performance
Process & Tools
Online Reputation
Management
Tools: - Brandseye,
Hootsuite,Tracx, Adobe Social
Social Media
Dashboards
Tools: Hootsuite,
Sprout Social
Notifications
Tools: Native
Platforms, Sprout
Social,Tweetdeck,
Hootsuite
Report & Analysis
Tools: Hootsuite,
Sprout Social, Fan
Page Karma, Tracx
Content Curation
& Development
Tools: SEMrush, Hootsuite, Sprout
Social, Post Planner, Scoopit,
Feedly, Google Trends
Listen
Engage
Publish
Measure
Manage
My Work
Collection of written pieces
Written Pieces
● Marketing Technology Is Taking Technology Marketing By Storm | LinkedIn
● Digital Marketing: The Way of the Future | LinkedIn
● The PoPI Act: implications for digital media (flowsa.com)
● Cost of a New A-Rated Boiler (jmclaughlingroup.co.uk)
● How to Increase Website Traffic Without Social Media? | LinkedIn
● Does Your Social Media Content Pass the "Blink Test"? | LinkedIn
● PROBLEM SOLVING TECHNIQUES TO ACHIEVE YOU LIFE PLAN | LinkedIn
● What stops your thumb? | LinkedIn
● Why Timing is Everything | LinkedIn
● Think you’re cut out for Social Media? | LinkedIn
My Work
Bounce Rate: 36.99 %
Users: 18340 (12.2% returning)
Organic Growth: 27.90%
Full Site Management
● Search Engine Optimisation
● Landing Page Development
● Digital Marketing Strategy
● Social Media Strategy
● Social Media Campaigns
● Google Analytics
● Social Media Advertising
● Google Ads
Highlights
Brand: RST Boilers (J Mclaughlin Group)
Social Media : 375.21%
Direct: 11.88%
Leads Generated: 6904
CPA: £9.06 (benchmark £13)
My Work
Bounce Rate: 43.32%
Users: 15060 (9.8% returning)
Organic Growth: 55.89%
Full Site Management
● Search Engine Optimisation
● Landing Page Development
● Digital Marketing Strategy
● Social Media Campaigns
● Google Analytics
● Google Ads
● Social Media Advertising
Highlights
Brand: LoadALot
Direct : 32.58%
Paid Search: 167.36%
LoadALot – We Make Moving Effortless
CPA: R265.49 ⇒ R50.11 (81.13% Improvement)
Conversion rate: 4.35% ⇒
20.24%
My Work
Bounce Rate: 19.08%
Users: 67666 (34.1% returning)
Organic Growth: 2.9%
Full Site Management
● Search Engine Optimisation
● Landing Page Development
● Digital Marketing Strategy
● Social Media Strategy
● Social Media Campaigns
● Google Analytics
● Social Media Advertising
Highlights
Brand: Mining For Zambia
Video Views : 122 022
e-Book Download : 7383 (Social ROI: 73.83%)
Discover the Industry at the Heart of the
Zambian Economy. (miningforzambia.com)
My Work
Bounce Rate: 46.12 %
Users: 41553 (24.3% returning)
Organic Growth: 71.7%
Full Site Management
● Search Engine Optimization
● Web Development (New Website)
● Content creation & Updates
● Google Analytics & Reporting
Highlights
Brand: The Glass Recycling Company
The Glass Recycling Company - Home 2021
| The Glass Recycling Company
My Work
Social Media & ORM
● Client Relationship Management
● Community Management
● Online Reputation Management
● ORM Reporting
● Social Media Reporting
● Crisis Management & Reporting (Ford
Kuga)
Tools Used
Brand: Ford South Africa
● Business for Facebook
● Sprout Social
● Pulsar
● Synthesio
● Adobe Social
● Twitter
● Instagram
Ford | Facebook
My Work
Full Site Management
● Emailer Design & Development
● Email Coding
● Email Distribution
Tools Used
Brand: Castrol South Africa
● Dreamweaver
● Mailchimp
● Dotmailer
● Photoshop
WELCOME | CASTROL SOUTH AFRICA
Open Rate: 30.83 %
CTR %: 5.4%
Highlights
My Work
Emailers & Infographics
● Emailer Design & Development
● Email Coding
● Email Distribution
Tools Used
Brand: Averda South Africa
● Dreamweaver
● Mailchimp
● Dotmailer
● Photoshop
Infographic Design
Infographic
Averda - South Africa Home
My Work
Emailers
● Emailer Design & Development
● Email Coding
● Email Distribution
Tools Used
Brand: Averda South Africa
● Dreamweaver
● Mailchimp
● Dotmailer
● Photoshop
BankservAfrica
My Work
Full Site Management
● Search Engine Optimization
● Google AdWords
● Google Analytics
● Reporting
● Campaign Development
Tools Used
Brand: Jawitz Property
● Crazyegg
● Excel
● Google Ads
● Google Analytics
Property Sales, Rentals and Management |
Jawitz Properties
My Work
Full Site Management
● Search Engine Optimization
● Google AdWords
● Google Analytics
● Reporting
● Campaign Development
● Landing Page Development
● Web Development
Tools Used
Brand: Autoquip
● Crazyegg
● Excel
● Google Ads
● Google Analytics
● Wordpress
My Work
Campaign Management
● Campaign Management
● Social Media
● PPC
Tools Used
Brand: Autoquip
● Google Ads
● Facebook Ads
● Gleam
Reach: 33 Million People
Twitter Impressions : 19 Million
Highlights
Competition Entries : 3500
Facebook View hrs: 2200 minutes
My Work Brands a worked on
My Work Brands a worked on
Campaign Example Brand: Bidvest McCarthy
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Digital Marketing Portfolio

  • 1. Personal Resume & Portfolio “ABILITY is what you are capable of doing. MOTIVATION determines what you do. ATTITUDE determines how you do it.” – Lou Holts Brett Dovey
  • 2. Table of Contents • Short bio • Contact & social media links • References About Me Resume • Abbreviated Resume • Education • Skills • Process & Tools Mining For Zambia The Glass Recycling Company Ford South Africa Castrol South Africa Averda South Africa Bankserv South Africa Jawitz Properties Autoquip Brands My Work
  • 3. Short Bio Energetic Digital Marketing professional passionate about developing and implementing initiatives to optimize digital marketing campaigns across all channels. Strong grasp of current marketing tools and strategies with an excellent track record of leading integrated campaigns from concept through execution. Enthusiastic collaborator accustomed to building rapport with marketing teams, programmers and vendors to launch campaigns within time and budget constraints. Tech-savvy Digital Marketer with more than ten years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts. Focused experience in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning, marketing strategy, research, performance marketing and project management.
  • 4. Contact & Social Media SEOPSA SlideShare Online Social Media Facebook Twitter LinkedIn Pinterest Webfluential Website/s Sensible Designs Email eMail
  • 5. References Edwina van der Burg Contact number: 082 410 6101 Email: edwina@flowsa.com Chadwin Chetty Contact Number: 082 771 0640 Email: chadwinsc@gmail.com Tamsyn Friedman Contact number: 082 602 1644 Email: tamsyn.myer@gmail.com Tiang Moabelo Contact Number: 081 552 9305 Email: tiang.moabelo@loadalot.co.za
  • 6. Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. A Marketer sees themselves as a conduit between the brand and the consumer.
  • 7. Abbreviated Resume 2011 Managing Director (Startup Business) Sensible Designs 2012 Online Marketing Coordinator (Startup) Whatsup Publishing 2012 Head of Social Media (Startup) CBR Marketing 2016 Digital Marketing Manager (Startup) HelloYes Marketing 2016 Digital & Social Media Consultant Meropa Communications 2017 Head of Digital Sauce Advertising 2019 Head of Digital Regenesys Business School 2020 Global Head of Marketing J Mclaughlin Group
  • 8. 2022 (in progress) Data Science Python – 100 Days of code Python (Google IT Automation with Python Professional Certificate) UX Design Foundations (Google UX Design Professional Certificate) Programmatic Advertising Foundations 2016 Digital Garage Fundamentals of Digital Marketing SEO Professional - SEOPSA 2013 Social Media Marketing – Get Smarter Education 2019 Marketing Communications Leading a Marketing Team BSc – Computer Science UoP (in progress) 2018 Diploma Ultimate Digital Marketing Programme Diploma Blogging & Content Marketing 2017 Social Media Marketing Diploma Advanced Diploma Digital Marketing Digital Marketing Diploma Advanced Diploma Digital Marketing AdWords Certified (Search/Mobile/Video 2014 Digital Marketing – Red & Yellow 2011 Diploma in Web Design Diploma in Project Management Diploma in Multimedia Diploma in Web Business Development and Marketing Diploma in Social Media Marketing
  • 9. Google Analytics Goal Tracking Google Tag Manager Conversions Skills Digital Event Tracking Funnel Tracking UX (User Experience) Findability Audits Usability Audits Functionality Audits Accessibility Audits User Centric Design Customer Journey Evaluation Industry & Competitor Review Evaluation of consumer behaviour Development of Buyer Personas Strategy Identify Goals & KPIs Evaluate & Audit Digital Channels & Assets (Owned |Earned|Paid ) Creation of content plan & messaging Keyword Research & Targeting Full Website Technical Audit Indexing, Sitemaps and Website Submission SEO - Search Engine Optimisation Rich Snippets & Schema Markup Page Titles & Metadata On Page Content Optimization Link Building Reports/Analytics/SEO Tools
  • 10. Development of Landing Pages Usability testing Integration & addons Web Development Skills Digital Wordpress/Joomla HTML/CSS Automation User journey auditing Emailer design & development & distribution CRM Process & Workflow development Tools used: Zapier/Sendinblue/Mailchimp/HUBspot CRM/Bespoke CRM/Data Studio Lead (data) segmentation & analysis Development of advertising collateral Development of media buying strategy and plan Implementation of media plan Advertising Optimization of media plan on native platforms Tools used: Google Ads - Search & Display / Youtube ads Brand Bible CI Guideline Playbook Development Brand Strategy Marketing Strategy Marketing Budget Logo Development/Tone/Topography
  • 11. Monitor/Listening Review Insights Analysis ORM (Online Reputation Management) Skills Social Media Reporting Tools used: Brandseye/Sprout/Pulsar/Adobe Social/Meltwater Reporting & Analysis Identify client’s objectives & KPIs Benchmark channels performance Develop Custom Dashboards Provide actionable insights Present campaign findings & results Research trends Industry & Competitor Review Evaluation of consumer behaviour Development of Buyer Personas Strategy Identify Goals & KPIs Evaluate & Audit Digital Channels & Assets (Owned |Earned|Paid ) Creation of content plan & messaging Development of advertising collateral Development of media buying strategy and plan Implementation of media plan Advertising Optimization of media plan on native platforms Development of tactics Development of campaigns Tools used: Facebook Ads/Twitter Ads/LinkedIn Ads
  • 12. Community Management on Facebook, Twitter, LinkedIn, YouTube, Instagram etc Content Development on all Social Media Platforms (Editorial Calendars) - From Ideation to Scheduling Customer Relationship Management and Database Development. Social Media Skills Social Media Additional Graphic Design (GIFs/Animation/Video) Public speaking (Workshops/Training sessions) Budgeting Analysis/Optimisation Influencer outreach & identification
  • 13. Ownerships of accounts against delivery of specific timelines & targets Management the production and development of campaigns from concept to rollout Brief internal departments Project Management Skills Account Management Produce Project timelines Client Handling Run weekly status tracking sheets Develop face to face interactions Evaluate, report and present on digital effectiveness post campaign. Provide effective solutions for day to day occurrences. Proactively provide insights based on digital tools used. Development of proposals, retainers Tracking, billing and Invoicing of digital offerings and services. Upsell new tech or offerings Commercial Transference of knowledge providing advice and guidance based on data as well as latest trends. Management of workflow Knowledge Benchmark channels performance
  • 14. Process & Tools Online Reputation Management Tools: - Brandseye, Hootsuite,Tracx, Adobe Social Social Media Dashboards Tools: Hootsuite, Sprout Social Notifications Tools: Native Platforms, Sprout Social,Tweetdeck, Hootsuite Report & Analysis Tools: Hootsuite, Sprout Social, Fan Page Karma, Tracx Content Curation & Development Tools: SEMrush, Hootsuite, Sprout Social, Post Planner, Scoopit, Feedly, Google Trends Listen Engage Publish Measure Manage
  • 15. My Work Collection of written pieces Written Pieces ● Marketing Technology Is Taking Technology Marketing By Storm | LinkedIn ● Digital Marketing: The Way of the Future | LinkedIn ● The PoPI Act: implications for digital media (flowsa.com) ● Cost of a New A-Rated Boiler (jmclaughlingroup.co.uk) ● How to Increase Website Traffic Without Social Media? | LinkedIn ● Does Your Social Media Content Pass the "Blink Test"? | LinkedIn ● PROBLEM SOLVING TECHNIQUES TO ACHIEVE YOU LIFE PLAN | LinkedIn ● What stops your thumb? | LinkedIn ● Why Timing is Everything | LinkedIn ● Think you’re cut out for Social Media? | LinkedIn
  • 16. My Work Bounce Rate: 36.99 % Users: 18340 (12.2% returning) Organic Growth: 27.90% Full Site Management ● Search Engine Optimisation ● Landing Page Development ● Digital Marketing Strategy ● Social Media Strategy ● Social Media Campaigns ● Google Analytics ● Social Media Advertising ● Google Ads Highlights Brand: RST Boilers (J Mclaughlin Group) Social Media : 375.21% Direct: 11.88% Leads Generated: 6904 CPA: £9.06 (benchmark £13)
  • 17. My Work Bounce Rate: 43.32% Users: 15060 (9.8% returning) Organic Growth: 55.89% Full Site Management ● Search Engine Optimisation ● Landing Page Development ● Digital Marketing Strategy ● Social Media Campaigns ● Google Analytics ● Google Ads ● Social Media Advertising Highlights Brand: LoadALot Direct : 32.58% Paid Search: 167.36% LoadALot – We Make Moving Effortless CPA: R265.49 ⇒ R50.11 (81.13% Improvement) Conversion rate: 4.35% ⇒ 20.24%
  • 18. My Work Bounce Rate: 19.08% Users: 67666 (34.1% returning) Organic Growth: 2.9% Full Site Management ● Search Engine Optimisation ● Landing Page Development ● Digital Marketing Strategy ● Social Media Strategy ● Social Media Campaigns ● Google Analytics ● Social Media Advertising Highlights Brand: Mining For Zambia Video Views : 122 022 e-Book Download : 7383 (Social ROI: 73.83%) Discover the Industry at the Heart of the Zambian Economy. (miningforzambia.com)
  • 19. My Work Bounce Rate: 46.12 % Users: 41553 (24.3% returning) Organic Growth: 71.7% Full Site Management ● Search Engine Optimization ● Web Development (New Website) ● Content creation & Updates ● Google Analytics & Reporting Highlights Brand: The Glass Recycling Company The Glass Recycling Company - Home 2021 | The Glass Recycling Company
  • 20. My Work Social Media & ORM ● Client Relationship Management ● Community Management ● Online Reputation Management ● ORM Reporting ● Social Media Reporting ● Crisis Management & Reporting (Ford Kuga) Tools Used Brand: Ford South Africa ● Business for Facebook ● Sprout Social ● Pulsar ● Synthesio ● Adobe Social ● Twitter ● Instagram Ford | Facebook
  • 21. My Work Full Site Management ● Emailer Design & Development ● Email Coding ● Email Distribution Tools Used Brand: Castrol South Africa ● Dreamweaver ● Mailchimp ● Dotmailer ● Photoshop WELCOME | CASTROL SOUTH AFRICA Open Rate: 30.83 % CTR %: 5.4% Highlights
  • 22. My Work Emailers & Infographics ● Emailer Design & Development ● Email Coding ● Email Distribution Tools Used Brand: Averda South Africa ● Dreamweaver ● Mailchimp ● Dotmailer ● Photoshop Infographic Design Infographic Averda - South Africa Home
  • 23. My Work Emailers ● Emailer Design & Development ● Email Coding ● Email Distribution Tools Used Brand: Averda South Africa ● Dreamweaver ● Mailchimp ● Dotmailer ● Photoshop BankservAfrica
  • 24. My Work Full Site Management ● Search Engine Optimization ● Google AdWords ● Google Analytics ● Reporting ● Campaign Development Tools Used Brand: Jawitz Property ● Crazyegg ● Excel ● Google Ads ● Google Analytics Property Sales, Rentals and Management | Jawitz Properties
  • 25. My Work Full Site Management ● Search Engine Optimization ● Google AdWords ● Google Analytics ● Reporting ● Campaign Development ● Landing Page Development ● Web Development Tools Used Brand: Autoquip ● Crazyegg ● Excel ● Google Ads ● Google Analytics ● Wordpress
  • 26. My Work Campaign Management ● Campaign Management ● Social Media ● PPC Tools Used Brand: Autoquip ● Google Ads ● Facebook Ads ● Gleam Reach: 33 Million People Twitter Impressions : 19 Million Highlights Competition Entries : 3500 Facebook View hrs: 2200 minutes
  • 27. My Work Brands a worked on
  • 28. My Work Brands a worked on
  • 29. Campaign Example Brand: Bidvest McCarthy