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v.
Q. Which is better for achieving policy
objectives?
v.
A. They’re both good…and can be used together.
v.
What’s the difference?
The cocktail party The boardroom
The cocktail party The boardroom
• Several groups of people
• Lowered inhibitions
• More opinions, gossip
• Where heated d...
The cocktail party The boardroom
• Several groups of people
• Lowered inhibitions
• More opinions, gossip
• Where heated d...
Who is where on Twitter and LinkedIn?
Your personal network
of core stakeholders
These are people:
• You know personally
•...
9
Your goal: bring more influencers into your personal network
Your personal network
of core stakeholders
The broader grou...
Your personal network
of core stakeholders
The broader group of stakeholders
with influence in your policy
sphere
Your goa...
Your personal network
of core stakeholders
The broader group of stakeholders
with influence in your policy
sphere
Your goa...
The cocktail party The boardroom
What’s the takeaway?
The cocktail party The boardroom
• Go big
• Be bold
• Be loud
• Be visible
What’s the takeaway?
The cocktail party The boardroom
• Go big
• Be bold
• Be loud
• Be visible
• Be personal
• Have a point of view
• Be appro...
15
Using Twitter & LinkedIn together in EU public affairs
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Using Twitter & LinkedIn together in EU public affairs

Success in EU public affairs means cultivating relationships with the people who matter to you. Here's how Twitter & LinkedIn can help.

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Using Twitter & LinkedIn together in EU public affairs

  1. 1. v. Q. Which is better for achieving policy objectives?
  2. 2. v. A. They’re both good…and can be used together.
  3. 3. v. What’s the difference?
  4. 4. The cocktail party The boardroom
  5. 5. The cocktail party The boardroom • Several groups of people • Lowered inhibitions • More opinions, gossip • Where heated debates thrive • The loudest person gets the most attention
  6. 6. The cocktail party The boardroom • Several groups of people • Lowered inhibitions • More opinions, gossip • Where heated debates thrive • The loudest person gets the most attention • One small group • Professional reputations at stake • Where consensus is the goal • The loudest person with the best argument gets the most attention
  7. 7. Who is where on Twitter and LinkedIn? Your personal network of core stakeholders These are people: • You know personally • Who can help you achieve your (policy) objectives • Who might work against your policy objectives • For whom YOU add value The broader group of stakeholders in your policy sphere These include: • Some or all of your personal network • People or orgs who influence your personal network • People who are not yet in your personal network but who you may well want there
  8. 8. 9 Your goal: bring more influencers into your personal network Your personal network of core stakeholders The broader group of stakeholders with influence in your policy sphere
  9. 9. Your personal network of core stakeholders The broader group of stakeholders with influence in your policy sphere Your goal: Bring more influencers into your personal network.
  10. 10. Your personal network of core stakeholders The broader group of stakeholders with influence in your policy sphere Your goal: Bring more influencers into your personal network. Your goal: Bring the most important people from the cocktail party to the boardroom.
  11. 11. The cocktail party The boardroom What’s the takeaway?
  12. 12. The cocktail party The boardroom • Go big • Be bold • Be loud • Be visible What’s the takeaway?
  13. 13. The cocktail party The boardroom • Go big • Be bold • Be loud • Be visible • Be personal • Have a point of view • Be approachable • Add value What’s the takeaway?
  14. 14. 15

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